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LVT, WPC fuel interest at Domotex Asia

March 28/April 4, 2016; Volume 30, Number 20

By Ken Ryan

Screen Shot 2016-04-01 at 9.32.37 AMLuxury vinyl tile and WPC-type products highlighted the 18th annual Domotex asia/Chinafloor trade show in Shanghai last month, according to U.S. executives who attended the event.

Although attendance figures were not available at press time, VNU Exhibitions, the show organizer, said more than 1,300 exhibitors signed up for the event, the largest flooring trade show in Asia. As a reflection of the category’s prominence, the resilient section alone commanded three large halls.

LVT continued to generate the most interest among attendees. Within LVT, WPC-type products—engineered vinyl, wood-plastic composites, waterproof core offerings, rigid planks—were prominent in almost every LVT producer’s booth, according to John Wu, president and CEO of Novalis Innovative Flooring.

He told FCNews that despite LVT being the fastest growing flooring category globally for the last five years, “it is still a relatively unknown product to Chinese flooring dealers.” To that end, Novalis set out to educate Chinese retailers about the features and benefits of particularly its own offerings—in its quest to become the No. 1 brand in China. The company showcased its portfolio of LVT products in hopes of adding to its dealer network. The company also introduced a room visualizer capability for its AVA commercial LVT website.

“Within LVT, I had also noticed a few more woven vinyl producers showing products,” Wu noted. “However, quality varies a lot.”

Michael Martin, president and CEO of the National Wood Flooring Association (NWFA), noted the positive sentiment at Domotex. “The general attitude at the show was a little more upbeat than a couple of years ago, and I think we are seeing more U.S. participation than we have in the past.”

Brian Parker, director of marketing for Haines, said he would compare the traffic the first two days at Domotex Asia “to a typical first day at Surfaces,” before attendance fell off rather dramatically on the final day.

Screen Shot 2016-04-01 at 9.33.34 AMWu also reported traffic on the first day was quite strong, with a good mix of international and domestic visitors. “On the second day, we noticed domestic traffic had slowed down while there were still quite a few European and American visitors. The last day was pretty quiet, likely due to most international visitors returning home that day for Easter holidays.”

In an effort to expand its global exposure, USFloors exhibited at the Domotex Asia for the first time. Piet Dossche, CEO of USFloors, said before the show that this year’s presence was intended to deliver a clear message that the company plans to expand its operations worldwide and establish partnerships with reputable local players in every region. Dossche, along with Sam Ruble, vice president of sales, and other members of the USFloors’ team spent a total of 12 days in China. Ruble said the show met the company’s expectations.

Also for the first time, Domotex asia/Chinafloor hosted a delegation of U.S. distributors and associations. Delegates met with peers from China and other parts of Asia, previewed new products and technologies, toured manufacturing sites and learned about conducting business with Asian partners.

Parker, who was part of that contingent, said he spent most of his time looking for new products and designs that are trending internationally. “There was certainly a lot of LVT/WPC at the show as well as wider-width products. Being that this was my first time in China it was an eye-opening experience both from an informative and educational standpoint globally.”

Martin said many of the trends that begin in Europe or the U.S. find their way to Shanghai. “Every year at this show we see wider widths and longer lengths. There is still a lot of gray but more neutral colors are gaining traction.” He said he noticed more European exhibitors than in the past, probably in an effort to increase their national presence as “the market [there] has been soft.”

He also visited Shanghai on behalf of the American Hardwood Export Council (AHEC), which runs a worldwide program to promote the full range of American hardwoods in over 50 export markets. This meeting was specifically targeted to China. “They saw an opportunity with imports from us for their emerging middle class in China. We also met with a [trade] organization on the need for quality control throughout the world.”


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Delegation of U.S. distributors to attend Domotex Asia/Chinafloor 2016

logo-new-124Shanghai, China—Domotex Asia/Chinafloor 2016, slated for March 22-24 at the Shanghai New International Expo Center here, will host its first North American distributor delegation during the show. Delegates will meet with peers from China and other parts of Asia, preview new products and technologies, tour manufacturing sites and learn about conducting business with Asian partners.

Pre-arranged visits to production facilities of leading flooring manufacturers located near Shanghai will give delegates an important introduction to China’s manufacturing and business practices. “Chinese manufacturers make fabulous products at excellent values, but business is conducted in a different manner in Asia,” said Jim Gould, president of the Floor Covering Institute. “It is important to see the facilities, meet the people, clarify expectations and avoid misunderstandings. Costly mistakes can be made if the details are not talked through to achieve a true meeting of the minds.”

Gould strongly recommends that all attendees take an extra day or two to visit manufacturers while in China during the exhibition. “China has become the hotbed of innovation. Anyone missing Domotex Asia/Chinafloor will be a year behind learning what is new and what the future holds. Distributors especially need to visit the show because their customers depend on them to offer the newest and best products available.”

Some delegates include Hoy Lanning, senior vice president, CMH marketing and Haines purchasing; Steve Rosenthal, senior vice president of sales and marketing, All Tile; Theodore Gillgrist, vice president, purchasing, William M. Bird; and Michael Martin, president and CEO, National Wood Flooring Association.

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Domotex Asia/Chinafloor 2016 expected to break records

logo-new-124Shanghai, China—All indicators point to a strong, bigger and more international Domotex Asia/ChinaFloor 2016. The leading international flooring show in Asia-Pacific is receiving a positive response from both ends of the flooring market: exhibitors and professional visitors. More than 1,300 exhibitors are expected to participate in the 18th edition of the show, a considerable increase in attendees is expected according to online pre-registration.

“As the most popular trade show for the flooring industry in Asia-Pacific, Domotex Asia/ChinaFloor is the perfect platform for flooring exhibitors and professional visitors alike, a fact highly strengthened by its resonance in the flooring market and the constantly increasing number of industry role players’ interest in attending the show,” said David Zhong, president of VNU Exhibitions Asia, co-organizer of the event.

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Domotex Asia/Chinafloor 2015 post-show stats show great success

Screen Shot 2015-04-07 at 9.23.06 AMShanghai—Domotex Asia/Chinafloor 2015, Asia’s largest international flooring show held here March 24-26, recorded a total of 1,275 exhibitors; 289 of which came from 38 different countries. Visitors totaled 46,115; 11, 374 of which came from more than 100 countries outside of China. The 140,000 square meters of exhibition space encompassed 12 halls.

Domotex Asia expanded the trading platform by organizing concurrent events with related industries, increasing the opportunity for information exchange, education and cross marketing. One of the top highlights of these professional forums was the 2015 China International WPC Development Forum. With wood plastic composite (WPC) becoming one of the hottest products in the global flooring industry, the forum attracted around 200 attendees (buyers and manufacturers) from more than 10 different countries.

Domotex Asia/Chinafloor 2016 will be held March 22-24.

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Domotex asia/ChinaFloor exhibit space 75% Sold

domotex-asia-exhibit-space-75-percent-sold-fullShanghai, China — Organizers of the Domotex asia/ChinaFloor show reported that 75% of the available exhibition space for next year’s show is sold out.

Domotex noted that the floor coverings markets of Asia are booming, with 377 million square meters of floor coverings having been sold in China in 2012.

 Continue reading Domotex asia/ChinaFloor exhibit space 75% Sold

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Domotex Asia 2014 75% booked

Screen Shot 2013-08-20 at 12.14.33 PMShanghai, China — Organizers of Domotex asia/Chinafloor 2014 said that 75% of exhibit space is already booked. The 16th annual exhibition will take place March 25 to 27.

The show now has 140,000 square meters of exhibit space at the Shanghai New International Exhibition Centre.

About 1,200 exhibitors will present all types of flooring products.  A detailed floor plan, product category lists, and visitors’ profiles are available at the show’s official website,

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Välinge strengthens presence in China

Shanghai, China — The Välinge team is establishing a strong presence in China thanks to the addition of a business development manager, with experience in the global flooring industry, specifically the Chinese market. A new technical support engineer has also been added, responsible for providing prompt and efficient technical support and quality assurance to Välinge licensees.

With these additions, the Shanghai team now has three experienced Chinese-speaking staff members actively supporting Välinge’s current and potential Chinese licensees. Välinge’s staff and representatives from the Valinge Shanghai Rep. Office (VSRO), as well as the Swedish office, will be present at Domotex asia/ChinaFloor, March 26 to 28 in Shanghai.

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Innovations under the spotlight at DOMOTEXasia/chinaFLOOR 2013

Trade shows prove to be one of the most-effective ways of promotion to the flooring industry, an important help for companies to tap into a new market safely, to establish themselves as main players within their competition, to diversify their export sales, and to open their future perspectives. Indeed, Asia is one of the most attractive and promising markets to pursue all the above mentioned objectives and DOMOTEX asia/CHINAFLOOR is the best platform companies could ever use to develop their business in the whole Asia Pacific region.    Continue reading Innovations under the spotlight at DOMOTEXasia/chinaFLOOR 2013