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Domotex asia/ChinaFloor increases exhibition space

Shanghai, China—Domotex asia/ChinaFloor is set to celebrate its 20th anniversary March 20-22 at the Shanghai New International Expo Center, here. The show welcomes an all-star cast of new and returning exhibitors, making up the largest Domotex asia/ChinaFloor to date. Due to high demand in all product categories, the show has significantly increased exhibition capacity to accommodate over 1,400 companies.

Wood (Hall E1-E3, E9-E11 and T1-T7)
The wood flooring sector will present the latest innovations in solid wood, engineered wood, laminate, cork, bamboo and WPC flooring. Hall E1 will be home to many well-known brands visiting the show for the first time, including: Junckers, I4F, HKS and Ribadao.

Domotex asia/ChinaFloor 2018 is promoting WPC decking as a hot subcategory to accommodate an overflow of outdoor decking and wood flooring exhibitors. One of the highlights coming from E10 is the WPC decking VIP Hosted Buyers program. The business platform involves 50 WPC decking exhibitors and 15 VIP international delegates with the goal of increasing collaboration between Chinese suppliers and global flooring companies.

Carpet (Hall W1-W5)
The country pavilions from Afghanistan, India, Iran and Pakistan signify the ever-increasing strength of the show’s hand-made carpet division. Belgium, Germany, the Netherlands and the United States fill the gap to present a large variety of machine-made carpets and rugs. In Hall W5, The Luxury Brands Carpet Show will host 16 internationally renowned designers and their

extravagant, unique carpets. The “Carpet Tile Zone” has seen 35% growth from last year and is becoming another main visitor highlight of the show.

Resilient (Halls E5-E9 and T10-13)
Now covering five halls, resilient flooring has become Domotex asia/ChinaFloor’s largest segment. Extra efforts have also been made to spearhead sport flooring as the up and coming niche in this year’s exhibition as participation has risen 57% since 2017. The Sport Flooring Experience Area will organize a badminton tournament on artificial turf pitch and construct an Ice+Snow Zone. Attendees will have the opportunity to meet some of the following exhibitors: Gerflor, Armstrong, Tarkett Asia Pacific, Laticrete, Nature Building Materials, Jason Building Material, Yunduce Decorative, Dryadmix, LanGuan and Nidehigh Technology.

Technology (Hall E4 and E11)
Domotex asia/ChinaFloor 2018 introduces the best of flooring technology—everything from raw material suppliers to floor laying, extrusion and packing machinery. In Hall E11, domestic wallboard companies such as Dilong Culture, Nanyang Decoratire and Youzhong Decoration will be launching their products at the exhibition for the first time.

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Materia exhibition to showcase diversity

Shanghai, China—Materia will present the Material Solutions exhibition during Domotex asia/ChinaFloor, March 20-22, here. The exhibition’s theme is “diversity” and will feature the presentation of a diverse lineup of over 300 innovative materials for building interiors.

Materia highlights the interior of the future, which calls for comfort, natural materials, better insulation, acoustic value and sustainability. The materials presented will not only be for flooring, but also for walls, furniture, cabinets, doors, sunshade and even types of façades. Materia will also showcase specialty items, such as wooden textiles, olive tree leaf tanned leather, acoustic felt, recycled leather walls, luxurious water hyacinth wallpaper and more.

Register for Domotex asia/ChinaFloor 2018, visit:

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Domotex asia/Chinafloor brings back popular features

Shanghai, China—To commemorate the 20th anniversary of Domotex asia/Chinafloor, show organizers will reintroduce the widely popular InnovAction Flooring Campaign, Materia and cadex educational conferences.

“InnovAction is a snapshot of the flooring industry’s future, and our goal is to highlight the importance of this,” said Kostas Chatzigiannis, InnovAction architect. “The human brain is naturally wired to fix attention on images and structures that stand out from everyday surroundings. With this idea in mind, we are building these custom areas because exhibitors are counting on our support to strengthen the promotion of their new concepts.”

The InnovAction Flooring Campaign and high-profile displays will be in three locations throughout the exhibition with the purpose of unveiling future, market-leading products in carpet, wood and resilient flooring. InnovAction exhibitors are automatically enrolled in the Top-10 Best Products Competition during the show. Over 55,000 fair attendees will have the opportunity to visit each showcase onsite and cast a vote for their favorite InnovAction products.

Materia at Domotex asia/Chinafloor is the one-stop shop to see and even touch the materials that make up the “DNA” of the finished goods used in office buildings and homes. Materia offers a preview of metals, ceramics, plastics, woods and more, all varying in texture, structure, resistance, weight and acoustics.

Cadex and Domotex asia/Chinafloor are creating a two-day platform geared toward providing global architects and flooring experts a meeting place to exchange ideas and best practices. In 2017, over 4,000 people attended the educational conferences to update themselves on current events and discover ways to collaborate on future projects in the Asian-Pacific region.

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Domotex asia/ChinaFloor: Shanghai is calling

DACF logo-01Shanghai, China—Domotex asia/ChinaFloor 2018 visitor registration is now open. Already the most prominent exhibition of its kind in the Asian-Pacific region, Domotex asia/ChinaFloor 2018 welcomes visitors from 100+ countries. Last year, the show increased its international attendance by almost 20%, from which, the top five visiting countries ranked: South Korea, Japan, the United States, India and Australia.

“I expect both our global visitor and exhibitor attendance to exceed last year’s results, especially as 2018 will mark our 20th anniversary,” said Shine Liu, project director of VNU Exhibitions. “The event continues to be the industry’s key meeting point in Asia and the international flooring community is noticing. We signed on new international pavilions (Croatia and Canada) and hope to organize more country marquees to join the ranks of Germany, France, India, Afghanistan, Belgium, the Netherlands and the United States.”

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Domotex asia/ChinaFloor 2017: The Leader for Innovation in Asia-Pacific

domotex-asiaShanghai, China—Domotex asia/ChinaFloor has secured its place as the leading trade show in Asia-Pacific for innovation in flooring, especially for new and emerging categories like LVT and WPC.

Soon, the second delegation of leading North American distributors will meet with suppliers from China and Asia for a week-long event that will include guided factory tours and previews of product and new emerging technologies. As part of the tour, they will have the opportunity to meet with exhibitors of the 19th edition of Domotex asia/ChinaFloor, which will take place March 21-23, 2017, in Shanghai, China.

Last year’s distributor delegates noted how impressed they were with the advanced state of manufacturing in Chinese factories. This year will be no different as leading companies prepare to show off their operations.

“The world of flooring is waking up to the new possibilities that advancing technology offers and Asian suppliers [are] now part of that story,” said Santiago Montero, former publisher and editor-in-chief of Floor Covering Weekly, who has been tapped to lead this year’s delegation. “This trip will not only give distributors a first-hand look at the quality and scope of Asian manufacturing operations, it will break down the barriers to direct relationships between the two.”

The 2017 Delegation will include some of North America’s leading distribution companies, including Diamond W, Apollo, Wanke Cascade, A-M Supply, Abraham Linc, Horizon Forest Products and others.

Online registration is now open and admittance for pre-registered visitors is free.

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Online registration opens for Domotex asia/ChinaFloor 2017

domotex-asiaShanghai—Visitors to Domotex asia/ChinaFloor, the largest flooring tradeshow in the Asia-Pacific region, are invited to register online for the event, which is set to take place March 21-23, 2017, in Shanghai, China. Industry attendees can get their free entrance tickets by simply registering at

By registering online, visitors have the ability to contact some of the 900-plus vendors scheduled to exhibit at the show. This feature will help them plan their meetings and navigate through the latest products that will be on display. With less than five months to go, almost 85% of Domotex asia/ChinaFloor 2017—now in its 19th year—is already booked, organizers report.

“As the only dedicated international flooring tradeshow in APAC, Domotex asia/ChinaFloor is the perfect platform to get an overview on what is happening in the most dynamic flooring market today,” said David Zhong, president of VNU Exhibitions asia, one of the organizers of the show. “Held in the heart of the region, it facilitates communication between attendees from different parts of the world and cuts through uncertainties of doing business in China and other emerging Asian economies.”

According to VNU Exhibitions, the Asia-Pacific region accounts for more than 40% of the global flooring market share in terms of value. Research shows more Chinese and Asian flooring manufacturers are focused on technology enhancement and innovations. These include popular flooring products such as LVT and WPC. “The flooring industry in our region has had enormous growth and developments in the recent years,” Zhong stated. “The market has so much to offer to flooring professionals seeking new opportunities.”

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Domotex Asia/Chinafloor: Largest show edition sees focus on WPC, betterment of Chinese life, image

March 30/April 6, 2015; Volume 28/Number 20

By Jenna Lippin


Shanghai—In its 17th year, Domotex Asia/Chinafloor saw a 27% increase from 2014 in pre-registered attendees, reaching 30,989 visitors the week before the show—a record for the event. Exhibition space reached approximately 140,000 square meters consisting of 12 exhibit halls. An unprecedented 1,276 companies/organizations exhibited at Domotex Asia, representing 32 different countries of origin.

“We are confident to say this event is the only international trade platform for floor covering in the Asia Pacific area,” said David Zhong, president of VNU Exhibitions Asia, the show’s owners. “We have been improving the exhibition over the past three years, and it is now a perfect platform for not only purchasing floor covering but also for new product launches, similar to Domotex Hannover.”

In an exclusive interview with FCNews, Aida Cuko, international sales and marketing manager for VNU Exhibitions Asia, said the number of visitors to the 2015 event did, in fact, exceed show management’s exhibitions. “And in speaking to exhibitors, they feel there is a lot more traffic compared to last year. The attendance is telling of the show being better, which also tells the global economy is smoothly improving. The show is becoming important because Chinese people’s standards are growing so fast and they are so brand conscious. Chinese companies are investing in innovation and R&D in all industries. They don’t want to be that cheap copy anymore in any market.”

Exhibitor buzz

The tagline for this year’s event was “Color your success in flooring,” which show management said is meant to imply “the vitality and unlimited opportunities that China’s flooring industry has contributed to the global market.” With increasing innovation and general economic confidence internationally, the show saw many exhibitors who believe Domotex Asia is well worth the trip and investment. For example, Per Plate, manager of BU basic locking systems for Välinge, based in Sweden, said the value of the show comes from most flooring today being made in China. Plus, more than 50 Välinge licensees have a presence at Domotex Asia.

“This is a chance for us to have meetings with [many of our customers] and also to see distributors from all over the world who are visiting the show,” he said. “We’re trying to spread the word for our 5G locking system specifically, along with other flooring technologies. This is one of the most important shows for Välinge. There is always potential in factories that are seeking a good locking system or some other innovative technology.”

Lukasz Piatek, regional vice president of sales for Elegance Wood Flooring, also noted the importance of exhibiting at Domotex Asia because of the focus on manufacturing in China. “We see our largest customers here, both container-direct and not. This show also allows us to keep our fingers on the pulse of what’s going on in the global market. Major players from all over the world are here, so it gives us a chance to show [product] and stay in touch with the market overall.”

Consistent with Cuko’s reports on show traffic, Piatek said the event proved successful right out of the gate. “Sometimes it takes the first half of the day to warm up but it didn’t seem like that today. It seems like traffic is up and I think part of that is because the industry is doing well. Also, with everything going on with anti-dumping, compounded with the recent ‘60 Minutes’ story (FCNews March 16/23), people are covering their bases and developing contingency plans.”

While Elegance does not use Domotex Asia as a platform for launching products—Piatek said The International Surface Event (TISE) serves that purpose—they were previewing its new click product, yet to be named, featuring 2G and 5G locking systems.

Caroline Yu, international marketing manager, Novalis Innovative Flooring, noted a desire for high quality flooring at this year’s show, whereas in the past there was more price competition. According to Yu, this has much to do with the changing social and economic landscapes in China. “With the standard of living getting higher, especially in China, people are looking forward to a better life. They care about health, the arts, and when it comes to higher education younger generations are taking classes at universities, opening doors to everyone for opportunities in education. China has opened the door to a whole new world with a new president. The relationship with the world is more open. More westerners are coming here, bringing new ideas from everywhere, especially the European market.”

With the better quality of life comes a greater desire for environmentally friendly products, which Novalis can meet as the first Chinese manufacturer with health product declarations (HPDs) and environmental product declarations (EPDs). “People in China are finding ‘green’ and sustainability more important. In both homes and workspaces, people want to get more green from furniture to flooring.” The latest illustration from Novalis for this environmental movement is Fresh, a new product hard surface line that caters to health care and education set to launch in the United States in May.

The word in the aisles

With bustling halls throughout the expanse of the Shanghai Exhibition Center, numerous American exhibitors could be found taking in what is new and exciting in the global flooring market. While Lumber Liquidators has been on the minds of many at home, the general consensus was that the main story at Domotex Asia was WPC (wood plastic composites, wood polymer composites, wood composite core, etc.). Seeing the value in the growing category, show management decided to dedicate a portion of one hall to WPC and a session to educating attendees about related products. “WPC and resilient are growing really fast,” Cuko noted. “We have an international WPC forum as China is the one growing and drawing everyone else to [the category]. There are a lot of WPC manufacturers from the U.S., Australia, Europe, China—it’s an area we are [quickly expanding].”

Steve Ehrlich, performance solutions, product strategy and channel development for Invsita hard surface products, said he comes to the show to look at emerging innovations and new products, in addition to visiting the company’s offices and facilities in China. “WPC is the story—wood composite core products. There is a downsizing of hardwood business and a downsizing of laminate business, which is happening in the face of the changing way that the consumer purchases flooring in terms of natural vs. engineered or manmade products. I’ve seen innovation in installation, particularly with WPC 2G and 5G locking systems. There are a lot of people manufacturing products close to [USFloors’ COREtec offerings].”

Mohawk’s David Thoresen, senior vice president of commercial hard surface, said the LVT category is particularly interesting because in the recent past companies were “scrambling” to get into the category, creating a very crowded landscape today, while manufacturers are “jumping right into” WPC. “It’s going to be a very crowded category next year. The biggest takeaway from the show is WPC. Wood plastic core products are everywhere. Apparently there’s a low price of entry to get into the category and it shows.”

Lamett was one western company at the show touting a new composite product, its version called Novocore. The company does not consider the product to be WPC because its Novocore Premium has LVT mounted directly to a patent-pending core. Lamett dubs the product “the next revolution in waterproof floors,” with a quartz-enhanced urethane coating and clear, wear-resistant overlay, in addition to embossed film with wood grain or stone, high density vinyl, a rigid composite core and hypoallergenic cork backing.

Years ahead

With Chinese product reaching new heights in style and design, abandoning its image as cheap copycats, show management is looking to bring more and more American visitors to Domotex Asia in the coming years, believing there is an opportunity for not only business but also better interaction between the countries in general. “American [distributors] can find brands here they can sell to the U.S. customer,” Cuko said. “Shanghai is such an international city that culture and language aren’t barriers anymore. [Chinese] people would like to see Americans coming here. They are welcoming and friendly to the U.S. and European audiences because they want them here. This is an international market not only for China but other Asian countries; [foreign attendees] would have no chance to meet them elsewhere. There is now a 10-year visa in place for travelling between the U.S. and China, so once visitors apply they don’t have to do so again for 10 years. This show is part of the will of the Chinese government to promote good ties between the two countries.”

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Domotex Asia exhibition space 90% sold

Screen Shot 2014-01-02 at 8.41.44 AMExhibition space at Domotex asia/Chinafloor is 90% sold with three months remaining before the show opening on March 25, according to show organizers.

“We have increased exhibit space again, to a total of 140,000 square meters gross space to accommodate new exhibitors, more visitors and additional programs and services,” said David Zhong, president of  VNU Exhibitions Asia, the show’s managing company. Continue reading Domotex Asia exhibition space 90% sold

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Domotex asia/ChinaFloor: Readying for record 2012 event

SHANGHAI, CHINA—With nearly six months to go before the 14th staging of Domotex asia/ChinaFloor (DACF), the event is once again showing why it is one of, if not the, largest floor covering markets in the world as officials are reporting more than 70% of what is an expanded exhibition space is already booked.

Set for March 27 to 29 at the Shanghai New International Expo Center, the event will be spread out over 11 exhibition halls as opposed to the nine used in 2011. Continue reading Domotex asia/ChinaFloor: Readying for record 2012 event