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Promoting the value of underlayment

Volume 27/Number 21; March 3/10, 2014

By Louis Iannaco

Screen Shot 2014-03-10 at 11.16.50 AMThe industry has been promoting warranties for hard surface flooring products for what seems like forever. Warranties are a major selling point and a way of letting potential customers know the manufacturer stands behind its product. In-store, warranties are usually featured in POP signage and are always top of mind with savvy retail associates.

With that said, shouldn’t the same methods of warranty promotion be applied to what lies underneath flooring? When it comes to underlayment, what are the most effective ways for potential buyers to learn about its benefits? What attributes should be prominently supported? Continue reading Promoting the value of underlayment

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DMX Plastics joins NALFA

Washington D.C. — The North American Laminate Flooring Association (NALFA) is pleased to announce DMX Plastics has joined NALFA as an associate member.  DMX Plastics is a leading manufacturer of moisture control products such as DMX 1-Step, DMX AG, DMX 5M and Corrugated Tubing.

“We’re excited to have DMX Plastics join NALFA,” said Bill Dearing, president of NALFA.  “The company is an innovator in moisture control products, a great fit for our goal of promoting and growing the laminate category.”  Continue reading DMX Plastics joins NALFA