Sales still shifting toward non-specialty retail channels
by Steven Feldman
The laminate flooring market in 2011 could best be described as more of the same. Sales dollars decreased for the fifth consecutive year, albeit slightly, volume increased for the third year in a row and more business was directed toward the home center and mass merchant channel.
When the dust cleared, FCNews research puts the laminate flooring market at $1.094 billion, down 1.6% from the $1.112 billion in 2010. At the same time, units went from 1.01 billion square feet to 1.02 billion square feet sold, a 1% gain. That means the average selling price continues to erode, now standing at $1.07 a square foot, down from $1.10 last year. It was only five years ago when the average selling price of laminate flooring was $1.30. Continue reading Price erosion continues to plague laminate