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Armstrong energizes commercial vinyl sheet in new DecorArt Rejuvenations

Lancaster, Pa.—DecorArt Rejuvenations flooring, a vinyl sheet collection from Armstrong Flooring, introduces a versatile range of updated designs that deliver enhanced realistic visual impact and long-lasting performance to contract interiors. 

New visuals with exquisite detailing, combined with Armstrong Flooring’s exclusive Diamond 10 technology coating, take the brand’s trusted heterogeneous sheet vinyl solutions to the next level of style and performance. Consisting of three unique collections—TimberLine, StoneRun and Ambigu—Rejuvenations with Diamond 10 technology coating features more realistic, nature-inspired visuals and timeless textures. The line merges commercial and residential aesthetics, cross-pollinating colors and textures to provide a wealth of choices to fit any environment, from healthcare and education to retail and corporate.

Armstrong Flooring designers play a key role in identifying flooring trends and translating those trends into looks that will resonate with customers. “We’re focused on helping our customers create the right environment and the right experience for those who will be in these spaces,” said Razieh Council, principal designer. “There is a growing shift in preference by designers who are open to hard surface options in what were traditionally carpeted areas, primarily due to maintenance and health concerns and carpet’s limited visuals.”

The floors meet customers’ demanding maintenance, cost and durability requirements. Diamond 10 technology uses cultured diamonds to provide the highest scratch, stain and scuff resistance in the category, and can stand up to the challenges of a commercial environment, such as resisting heavy traffic and staining to keep floors looking newer longer. With exceptional dirt, scratch and stain resistant qualities, Rejuvenations is a low-maintenance product with a no-polish option, minimizing noise, labor and costly operational disruptions from maintenance procedures.

For more information, visit: armstrongflooring.com.

 

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Armstrong Flooring's Natural Creations features Diamond 10 technology

Lancaster, Pa.—Natural Creations with Diamond 10 technology from Armstrong Flooring was designed in direct response to commercial interior performance needs and design trends. The collection is available in an array of modular shapes, sizes and patterns to reflect the natural look that is increasingly popular in today’s designs.

Three collections—ArborArt, EarthCuts and Mystix—are inspired by the natural beauty of wood, the colors and organic variations of stone, and the distinctive woven-like appearance of textiles. Armstrong Flooring offers a strengthened lineup of commercial flooring solutions that give architects and designers a mix-and-match opportunity to specify products that fit their client’s needs.

From timeless and traditional to contemporary and fresh, neutral and harmonious to bold and dynamic, Armstrong Flooring’s design stories represent broader trends in the design world making their way to the commercial sector.

Featuring Diamond 10 technology, this revolutionary, patent-pending innovation uses cultured diamonds to provide the highest scratch, stain and scuff resistance in the industry. See it at NeoCon at Booth #7-9112.

 

 

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Armstrong extends Diamond 10 tech to new collection

April 2/9, 2018: Volume 33, Issue 21

 

Lancaster, Pa.—Armstrong Flooring is extending its exclusive Diamond 10 Technology, which was first made available on its resilient sheet flooring line, to Appalachian Ridge, a new solid hardwood collection. Utilizing the technology, Armstrong Flooring believes it is able to deliver a beautiful solid hardwood that is more versatile and durable.

“Our research consistently shows solid hardwood is the most coveted flooring choice by consumers for its timeless beauty and the considerable value it adds to a home,” said Michael Bell, vice president-wood. “But a factor preventing some from purchasing is concern over scratches and maintaining that beauty over time. When investing in hardwood, consumers seek peace of mind that their floor will look beautiful for the long term. For many consumers, scratch is a top factor when considering the durability of the floor.”

Appalachian Ridge features scraped and brushed artisan effects combined with gentle sanding to create a refined, tactile canvas. When treated with carefully selected stains and color washes, this fusion of soft focus texture and multi-tonal colors creates a designer floor with subtlety and sophistication. “Converting shoppers into happy purchasers is every retailer’s goal, and gorgeous hardwood flooring that offers scratch resistance is a powerful tool that can help dealers close the sale,” Bell said.

Armstrong’s Appalachian Ridge is the second hardwood collection to incorporate Diamond 10 Technology. Paragon, which was introduced in late 2017, was the first of the company’s hardwood offerings to incorporate the advanced finish.

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Armstrong sets diamond standard in solid hardwood

Lancaster, Pa.—Armstrong Flooring is extending its exclusive Diamond 10 technology to a new solid hardwood collection, Appalachian Ridge, which takes the warmth of wood to new heights with on-trend looks, rich colors and lush textures. With Diamond 10 technology, Armstrong Flooring is able to deliver a solid hardwood that is more versatile and durable for homeowners with busy lifestyles.

Appalachian Ridge transcends the typical. Scraped and brushed artisan effects are harmonized with gentle sanding to create a refined, tactile canvas, brought to life with carefully selected stains and color washes. This fusion of soft focus texture and unparalleled, multi-tonal colors creates a designer floor with subtlety and sophistication.

“Our research consistently shows solid hardwood is the most coveted flooring choice by consumers for its timeless beauty and the considerable value it adds to a home,” said Michael Bell, vice president – wood. “But, a factor preventing some from purchasing is concern over scratches and maintaining that beauty over time. When investing in hardwood, consumers seek peace of mind that their floor will look beautiful for the long term. For many consumers, scratch is a top factor when considering the durability of the floor.”

Both Appalachian Ridge and Paragon are made from 100% solid Appalachian hardwood with patent-pending Diamond 10 technology. Unlike many protectants that can leave a cloudy finish, Diamond 10 technology provides clear scratch protection allowing the natural allure and beauty of the wood to shine through. It forms a hard traffic-and-wear-resistant barrier on the surface that also protects the wood from soils and stains.

For information, visit armstrongflooring.com.