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HD Expo: Hospitality takes its cues from residential design

May 14/21, 2018: Volume 33, Issue 24

By Steven Feldman

Las Vegas—Things are changing in hospitality. Guest rooms are moving more to hard service. Select service hotels—the 2- and 3-star properties—are growing and garnering more attention than luxury hotels. And technology is yielding better performing hardwood for public spaces.

“We are seeing a lot more mid-scale hotels, what they are calling select service, and a lot less of the 4- and 5-star hotels with the huge ballrooms and lobbies,” said John Reader, general manager, Desso Hospitality, a division of Tarkett. “That means there is a lot more emphasis on guest rooms, where the hotels make the money, and a lot less emphasis on the public space.”

As such, while the company is seeing much more traction in public spaces with hard surface and modular than, say, five years ago, the real growth is in select service. To that end, Desso showcased a patterned LVT to almost identically match a carpet tile. Collection Infinies by Tarkett is a high-definition LVT that invites users to customize four innovative designs with its proprietary co-creation tool. The technology allows users to select colors from a predetermined palette and personalize the patterns to their liking.

Talk to LVT suppliers, and they will attribute their increasing success in the hospitality segment to the product’s ability to provide solutions—whether it’s installation, maintenance or design flexibility. Take Karndean Designflooring, for example, which at HD Expo put the spotlight on Korlok, its entry into the rigid core arena. “It is increasing in popularity because of the fact it can go over imperfect subfloors,” Emil Mellow, director of public relations, told FCNews. “Someone just came by seeking to replace a ceramic tile floor with grout but didn’t want to rip it up. Korlok is a perfect solution because it will go right over it.”

Shaw Hospitality prides itself on offering different types of solutions for various types of spaces, according to John Crews, design manager, Lifestyles Studio, which includes the hospitality business. Among its centerpieces at HD Expo was Natural Choreography, a collaboration with Rockwell Group. Natural Choreography utilizes custom, end-cut block wood and sheared marble floor surfaces, which are signature interior elements for high-end hospitality projects. The patterns mimic natural stone and wood with “metal” inlay by creating high-definition scans of real lumber and stone. The idea is to bring these exclusive materials to mass hospitality as a unique, cost-effective solution. “We are taking natural elements and adding a twist,” Crews said. “It’s something a little different for public spaces and guest rooms.”

Republic Floors made its HD Expo debut with its patented Pure SPC, which the company claims is a step above what’s currently on the market. As Rotem Eylor, founder and CEO, explained, “Pure SPC offers a density of anywhere from 1200 psi to 2400 psi. It is made from four different stone powders with special polymers inside to make the material stable. Our claims ratio is less than 0.01%. The product is good in heat or cold, and it doesn’t need acclimation. It doesn’t expand and contract. For hospitality, it can go anywhere—public areas, guest rooms, even in the shower.”

Metroflor featured its Aspecta brand, which is finding favor in hotel guest rooms. Its Aspecta Ornamental line allows flexibility of design with a custom print overlay on a 2.5mm vinyl body. “It’s more of customized feel without a customized budget,” said Alan Rowell, director of sales, Aspecta. It allows a designer to create something beyond a monolithic design.”

Bringing past to present

Personalization of space and the need for a tactile experience—that’s what some of the carpet mills sought to address via their HD Expo introductions. “People are still craving the texture and experience to be able to connect with the product,” noted Jackie Detmer, vice president of design and product development, Mohawk Group, which features the Durkan brand for this segment. “Our new Crafted Convergence was inspired by a collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. The carpet is modern but inspired by patterns that have been in [existence] for thousands of years.”

It was a similar story at Mannington Commercial, where Amanda Swindall, marketing director, talked about the continuation of personalization in design as well as what she called “resi-mercial” (making hospitality settings feel more like the comforts of home). In response to that trend, a new carpet tile called Heirloom, based on an old Czechoslovakian wedding dress, was previewed for a summer debut. “Look how the yarn comes in and out and how the color plays. It’s a handcrafted look that’s based on disintegration over time.”

Wood-strong

Hospitality is traditionally a segment that utilizes hardwood primarily in public spaces, but given the demands of the application, the wood must perform. In fact, hospitality is the No. 1 market for Nydree Flooring, whose products are acrylic infused, making them three to four times harder than regular wood, according to Jason Brubaker, vice president of sales and marketing. “Depending on the level of the property, our products could go in common areas, lobbies, restaurants and, in some cases, the guest rooms.”

Monarch came to HD Expo featuring its two main brands: Monarch Plank Hardwood Flooring, which is its quick-ship stocking collection, and Royal Custom Plank and Parquet, a wide array of unfinished offerings. According to Danny Harrington, vice president of marketing, Monarch’s products are suitable for hospitality applications due to a very heavy commercial finish, which features UV-cured oil.

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My take: Random ramblings from NeoCon

July 3/10: Volume 32, Issue 2

By Steven Feldman

 

Screen Shot 2016-07-15 at 3.46.11 PMHow can 2017 have less than half of it remaining? Time really does fly. Walking around NeoCon last month made me realize just that. There was no way we could be five months removed from Surfaces. Then again, show management is probably saying there is no way it’s been five years since they changed the name to TISE, or The International Surface Event, and I still refer to it as Surfaces. (That’s because most of you do, too.)

Anyway, as the ADD kicks into high gear as the years go by and my brain goes in 100 different directions, here was what I was thinking about on the plane ride home from NeoCon:

If only I booked the 1:30 or 4:30 and not the 2:30, we wouldn’t have been stranded an extra day in Chicago… Kudos to Metroflor for going the extra mile in creating awareness for its Aspecta brand with a public area on the first floor of the Merchandise Mart where attendees could stop in and get a smoothie. This in addition to a well-attended party at the Godfrey… Encryption, the subway tile-looking carpet tile planks from Milliken, is an innovative design… Does anyone know how to fold a fitted sheet?… Great to see old friend and former Bentley boss Anthony Minite heading up the U.S. operations for Denmark-based Fletco. There’s a good story there…

Impressed with the huge Tarkett/Tandus Centiva/Johnsonite/ Desso space on the third floor. Bringing everything together makes all the sense in the world…Speaking of the third floor, there may be more attendees per square foot in the Mohawk space than anywhere else… And speaking of Mohawk, Gavin DeGraw headlined its annual NeoCon soiree. Great performance, but would have preferred Earth Wind & Fire… I think Aquafil is one of the best-kept secrets in this industry. What they do with fiber from a color and sustainability standpoint is unmatched…

Always love the Bentley showroom design on the 10th floor… Speaking of high floors, no more elevator waits for me. Take a non-NeoCon elevator to a non-NeoCon floor, like 12 or 13, and walk down. I should have thought of that 20 years ago… They may not be a household name, but Taj Flooring has some innovative designs. With the right exposure they could make some noise in the next few years… I miss not seeing Don Miller at the Roppe booth. Hopefully next year… I love the sense of camaraderie when an entire line of cars teams up to prevent an idiot from cutting in at the front…

The Raskin purchase of To Market is sure to pay dividends… I like what companies like Gerflor and American Biltrite are doing in the U.S…. Gibson’s vs. Mastro’s vs. Gene & Georgetti. Who wins?… I am expecting Atlas to be more visible going forward with rumors of some new branding on the horizon… While carbon neutral is the buzzword for many, Interface is moving forward with the first carbon negative carpet tile a few years down the road… Noticed more companies with Declare labels than years past…

At the end of the day, though, one of my favorite aspects of NeoCon is seeing executives of competing manufacturers visiting each other’s showrooms and spaces. There is a certain camaraderie unseen at other events. It’s more than just checking out the competition. There is a palpable level of respect and friendship. I like that.

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Velcro Companies partners with Desso

Screen Shot 2015-11-19 at 12.29.54 PMManchester, N.H.—Velcro Companies has recently partnered with Desso to create QuickFix, the quick, clean and green solution for professional floor tile installation. The treatment is an environmentally friendly solution that is easy to use and easy to remove by incorporating Velcro hook and loop.

Developed through close collaboration between Velcro Companies and Desso, QuickFix is a professional floor tile installation tape for a speedy and hassle-free fitting that can be used on all Desso SoundMaster and SoundMaster Lite carpet tiles. Since there is no drying time or mess to clean up, users can quickly and simply change the look of their floors or replace tattered tiles.

“We wanted to work with Velcro Companies, an organization that has a similar mission—providing customers with easy-to-use products and options to save money and cut back on labor costs,” said Ludwig Cammaert, design & technical development director, Desso. “Our tiles are easily removed and replaced and there are zero VOC emissions, contributing to a healthier indoor environment for our customers who use QuickFix.”

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Tandus Centiva, Philips partner to launch Luminous Carpets

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Dalton—Tandus Centiva, a Tarkett company and leader in North American flooring, and Philips, a global leader in lighting, have established partnership to launch Luminous Carpets, a patented solution, in the North American market. The seamless integration of LED and carpet into the commercial interior design market creates a unique and intuitive medium with flexible and dynamic content.

“Finally we can cater to the many requests we received from the U.S. since our European launch in 2014,” said Bernd Voelpel, venture manager for Luminous Carpets, Philips. “In Europe we have completed a number of successful projects and proved the added value of Luminous Carpets.”

Mausi McDaniel, vice president of marketing at Tandus Centiva, added, “Tandus Centiva is thrilled to launch Luminous Carpets in the North American market. Continuing on the forefront of innovation, this partnership reflects Philips and Tandus Centiva’s common goal to create meaningful solutions, while bringing a new level of design freedom to architects, designers and end users.”

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Tandus Centiva and Desso to collaborate in North America

Screen Shot 2015-02-26 at 11.31.04 AMDalton—Tandus Centiva and Desso, both Tarkett companies, will collaborate to provide customers in North America with an unprecedented commercial flooring product portfolio and level of service.

Tandus Centiva will represent and service Desso modular carpet products in North America, featuring the exclusive AirMaster products. In addition, the North American Desso hospitality group will have access to select Tandus Centiva products for the hospitality market to complement Desso’s custom designed Axminster and printed carpet portfolio.

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Desso wins Guardian Sustainable Business Award

On May 29, Desso, a European carpet and sports surfaces company won the 2012 Guardian Sustainable Business Award for the Waste and Recycling category for its implementation of Cradle to Cradle design in its business strategy. It was up against two other shortlisted companies BAM Nuttall and Coca-Cola Enterprises. Continue reading Desso wins Guardian Sustainable Business Award

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Desso featured as one of first-movers to circular economy

Desso, the European carpet and sports pitch manufacturer, featured in a major new study launched at the World Economic Forum in Davos, which claims that businesses can save up to $630 billion in the EU by moving to the circular economy, a model that enables manufacturers to use resources much more productively.

The report, Towards the Circular Economy: Economic and business rationale for an accelerated transition was launched in January 2012 by Dame Ellen MacArthur, the founder of the Ellen MacArthur Foundation. Continue reading Desso featured as one of first-movers to circular economy