Shanghai location geared for designers, luxury market
By Matthew Spieler
Shanghai—Anderson Hardwood Floors has opened its first stand-alone retail store in an effort to reach the country’s growing designer-oriented luxury market.
Unlike the U.S. manufacturers owning retail stores is commonplace in China. In fact, the specialty retailer as Americans know is virtually non-existent here as manufacturers not only sell directly to the end user, in industries like flooring, they handle the installations. In effect, manufacturers are held to total accountability from the start to finish of the job. Continue reading Anderson opens retail store in China