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Horizon Floors partners with distributor Denver Hardwood

image001New York — Horizon Floors announced that distributor Denver Hardwood would carry the company’s Montage Collection in the Colorado market.

“The Montage Collection launch was very well received by many dealers taking on the program, even featuring our products on showroom floors,” said Alex Shaoulpour, president of Horizon Floors. “This market is very important market for us and we will continue to bring the latest styles to Denver Hardwood’s customers.”

Enos Farnsworth, general manager, Denver Hardwood, said Montage European Oak “is a unique, yet diverse line that offers an extraordinary value to the end user. The line has a variety looks and textures and is affordable for any size project. We believe it is a perfect complement to the other fine hardwood flooring products we offer to the retail flooring dealer.”

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Distributor appointments

Volume 27/Number 23; March 17/24, 2014

Wood Pro, Custom Wholesale Floors expand into LVT with FreeFit

Auburn, Mass.—Wood Pro, headquartered here, and its affiliate Custom Wholesale Floors, headquartered in Jacksonville, Fla., have signed exclusive agreements to distribute FreeFit LVT throughout their territories. The combined distributorships, which previously focused on wood flooring, operate out of 12 locations and service territories spanning between Maine and Connecticut in the Northeast and from North Carolina to Florida in the Southeast.

“Adding FreeFit allows us to differentiate ourselves from the competition in a market segment that is growing,” said Tony Benvenuti, CEO, Wood Pro/Custom Wholesale Floors. “We couldn’t ignore LVT any longer, but we didn’t want a commodity product. As experts in wood flooring, we have already established a customer base that will see the complimentary nature of an easy-to-install, waterproof floor.”

IVC US, Denver Hardwood partner

Dalton—IVC US will partner with Denver Hardwood to distribute its Moduleo luxury vinyl tile and plank (LVT) flooring. Based out of Denver, Denver Hardwood services various locations in the Rocky Mountain region, including Colorado, New Mexico and southeastern Wyoming.

“Moduleo has made a splash in the market since its launch last year, and we are looking forward to contributing to its growing reputation and success,” said Enos Farnsworth, president of Denver Hardwood.

The partnership followed IVC US’s announcement of its plans to build the largest LVT plant in North America. “Their investment coupled with the strength of Denver Hardwood is sure to be a winning combination,” Farnsworth said.

RA Siegel to carry Urban Floor products

City of Industry, Calif.—Urban Floor has added The RA Siegel Co. in Mableton, Ga., as its exclusive distributor in Georgia, Alabama and Florida. R.A Siegel will carry Urban Floor’s full product lineup, which includes the Urban Lifestyle Collection, comprised of four different series; Mountain Country Collection, a hand-crafted line that carries a sense of Old West individualism; Welcome Home Collection, which offers a value price; Royal Court Collection, offering a unique look in multiple widths; Presidential Signature Collection, offering a vintage feel; Villa Caprisi Collection, inspired by Italian design and flair, and the Composer Collection, which captures the look and feel of reclaimed hardwood floors.

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Distribution: Laminate

Innovations sustain category

By Ken Ryan

Oct. 21/28 2013; Volume 27/number 13

Despite several down years, laminate flooring is far from a dormant, forgotten category. All it needs, according to distributors, is a few good products active on the market.

The idea of popular laminate is not as far-fetched as it seemed not too long ago. “Laminate is not dead at all,” said Buddy Faircloth, president of Cain & Bultman, Jacksonville, Fla. “If you have the right product, people are going to buy it. Ask Armstrong if you want proof of that.”

Faircloth spoke highly of Armstrong’s recent introduction of Architectural Remnants, a 12-mil laminate that features striking wood designs inspired by reclaimed hardwood floors. With its unique whitewash finish, the product is taking off in coastal Florida. “It really sells here. It has generated a lot of excitement,” he said. “There is nothing out there quite like it. It’s an important product that has hit our marketplace at the right time.” Continue reading Distribution: Laminate

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FCNews’ annual top 20 flooring distributors

 Distributors emerging from economic stronger, more relevant than ever

By Ken Ryan

Oct. 21/28 2013; Volume 27/number 13

Screen Shot 2013-10-25 at 4.47.45 PMDistributors. They are the backbone of the industry, the group on which manufacturers rely for moving their products to the point of sale. It is a segment that faces as many challenges as any and works on razor-thin margins.

Still, the good ones have not only succeeded but thrived. In fact, most project growth of 5% to 15% in 2013, driven in part by a housing comeback, both remodeling and new construction.

FCNews’ annual top 20 distributor listing not only looks at the industry’s leaders but also reveals the 10 highest-volume wholesalers in the resilient, wood and laminate categories. In most cases, the information was obtained from the respective high-level executives. Continue reading FCNews’ annual top 20 flooring distributors

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Wood: Despite builder woes, the segment is still strong

By Ken Ryan

Amid the deepening housing downturn in 2008, Jaeckle Distributors’ president Jeff Jaeckle decided the best course of action was to spend money. Specifically, he chose to invest in new product lines, primarily hardwood.

“We knew it would be a risk because no one knew what the economy would do, but we thought it would be a bigger risk to do nothing,” he said. “We added some new hardwood lines, including Mercier and Somerset. We already had strong existing lines, like Mannington, so we felt blending them with new products would work for us.” Continue reading Wood: Despite builder woes, the segment is still strong