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Resilient sales rise, but do not tell whole story

by K.J. Quinn

Understanding the state of resilient flooring is similar to peeling an onion. By carefully removing each layer, one is able to uncover underlying causes impacting the business on many different levels.

“The industry still has a significant amount of unfilled capacity,” observed Dennis Jarosz, Congoleum’s senior vice president sales and marketing. “Combine that with available import products, and the biggest challenge becomes margin, as more producers compete for a market that has shown only slight overall growth.” Excess manufacturing capacity contributed to driving down prices in the mid to lower price points, suppliers say. Continue reading Resilient sales rise, but do not tell whole story

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Executive forecast: Economy continues to favor resilient category

By Ken Ryan

The shift toward resilient products in the flooring industry away from other hard surface offerings has created market opportunities for leading suppliers, as well as increased competition globally, particularly from China.

On the plus side, the soft economy has favored lower cost, performance value options like vinyl flooring in both residential and commercial segments; however, skyrocketing raw material costs have prompted some major manufacturers to pass along the increases, making for a rather volatile market as 2011 comes to a close. Continue reading Executive forecast: Economy continues to favor resilient category