Posted on

Aspecta by Metroflor translates Declare labels

Norwalk, Conn.—Metroflor has published all the Declare labels for its Aspecta LVT commercial range in five languages: Spanish, French, Italian, German and Dutch.

Rochelle Routman, Metroflor chief sustainability officer, who spearheaded the initiative in tandem with the company’s product authority team, explained the rationale for the translation: “Our purpose was twofold: to help the International Living Future Institute (ILFI) continue to spread its word about Declare throughout the world, and to empower our customers in European countries to immediately identify in their own language the ingredients of the flooring they purchase from us.”

Because the ILFI did not have a system in place to accommodate Declare label translations, it took on the challenge and developed a formal protocol for label translations moving forward to ensure the rigor of the Declare program is maintained in every language.

The ILFI named Aspecta by Metroflor a “Declare Thought Leader” and encourages other manufacturers to follow the company’s example to share the transparency message worldwide. “To see Declare expand across the globe through Metroflor’s translated labels is validation to the product transparency movement,” said James Connelly, vice president, products and strategic growth, ILFI. “We are excited to see it grow further.”

Posted on

My take: Random ramblings from NeoCon

July 3/10: Volume 32, Issue 2

By Steven Feldman

 

Screen Shot 2016-07-15 at 3.46.11 PMHow can 2017 have less than half of it remaining? Time really does fly. Walking around NeoCon last month made me realize just that. There was no way we could be five months removed from Surfaces. Then again, show management is probably saying there is no way it’s been five years since they changed the name to TISE, or The International Surface Event, and I still refer to it as Surfaces. (That’s because most of you do, too.)

Anyway, as the ADD kicks into high gear as the years go by and my brain goes in 100 different directions, here was what I was thinking about on the plane ride home from NeoCon:

If only I booked the 1:30 or 4:30 and not the 2:30, we wouldn’t have been stranded an extra day in Chicago… Kudos to Metroflor for going the extra mile in creating awareness for its Aspecta brand with a public area on the first floor of the Merchandise Mart where attendees could stop in and get a smoothie. This in addition to a well-attended party at the Godfrey… Encryption, the subway tile-looking carpet tile planks from Milliken, is an innovative design… Does anyone know how to fold a fitted sheet?… Great to see old friend and former Bentley boss Anthony Minite heading up the U.S. operations for Denmark-based Fletco. There’s a good story there…

Impressed with the huge Tarkett/Tandus Centiva/Johnsonite/ Desso space on the third floor. Bringing everything together makes all the sense in the world…Speaking of the third floor, there may be more attendees per square foot in the Mohawk space than anywhere else… And speaking of Mohawk, Gavin DeGraw headlined its annual NeoCon soiree. Great performance, but would have preferred Earth Wind & Fire… I think Aquafil is one of the best-kept secrets in this industry. What they do with fiber from a color and sustainability standpoint is unmatched…

Always love the Bentley showroom design on the 10th floor… Speaking of high floors, no more elevator waits for me. Take a non-NeoCon elevator to a non-NeoCon floor, like 12 or 13, and walk down. I should have thought of that 20 years ago… They may not be a household name, but Taj Flooring has some innovative designs. With the right exposure they could make some noise in the next few years… I miss not seeing Don Miller at the Roppe booth. Hopefully next year… I love the sense of camaraderie when an entire line of cars teams up to prevent an idiot from cutting in at the front…

The Raskin purchase of To Market is sure to pay dividends… I like what companies like Gerflor and American Biltrite are doing in the U.S…. Gibson’s vs. Mastro’s vs. Gene & Georgetti. Who wins?… I am expecting Atlas to be more visible going forward with rumors of some new branding on the horizon… While carbon neutral is the buzzword for many, Interface is moving forward with the first carbon negative carpet tile a few years down the road… Noticed more companies with Declare labels than years past…

At the end of the day, though, one of my favorite aspects of NeoCon is seeing executives of competing manufacturers visiting each other’s showrooms and spaces. There is a certain camaraderie unseen at other events. It’s more than just checking out the competition. There is a palpable level of respect and friendship. I like that.

Posted on

Metroflor continues sustainability, transparency efforts

metroflor-newNorwalk, Conn.—Metroflor Corp. is expanding its sustainability and transparency efforts under the combined direction of Harlan Stone, Metroflor’s Group CEO, and Rochelle Routman, chief sustainability officer. Routman leads the Product Authority Team, which oversees all aspects of the product channel through a sustainability lens: product and social transparency, customer service, testing and compliance, innovation, quality and performance.

As part of its commitment to transparency in the resilient flooring industry, Metroflor has issued a Declare label, analogous to nutrition labels for building products, for its Aspecta Ten, a multi-layer flooring product that features the company’s proprietary Isocore Technology. This new label adds to the company’s existing portfolio of Declare labels for the entire Aspecta commercial range—over 200 patterns in total across the three collections.

Additionally, the company has issued Health Product Declarations (HPDs) for its full line of Aspecta products. HPDs are comprehensive transparency documents that provide health-related information for product ingredients. Declare labels and HPDs are recognized by the USGBC for credit under LEEDv4 and can also contribute toward credits under the WELL Building Standard. Metroflor is also a proud sponsor and participant of Mindful Materials, a program aimed at providing designers, architects and others with the tools needed to consider human health and environmental impacts of products in the built environment.

Metroflor has also initiated Life Cycle Assessments that will further explore the environmental impacts of its products. This will inform the company on additional improvements it needs to make to further reduce its environmental footprint in manufacturing.

Posted on

Mohawk Group's Light Lab receives ILFI certification

Mohawk Group Light Lab Design CenterDalton—Mohawk Group’s Light Lab, the company’s recently renovated design studio, has received Petal Certification from the International Living Future Institute (ILFI) Living Building Challenge 2.1.

The ILFI’s Living Building Challenge is a building certification program, advocacy tool and philosophy that defines the most advanced measure of sustainability in the built environment possible today. The Challenge is comprised of seven performance categories called Petals: place, water, energy, health & happiness, materials, equity and beauty. Petal Recognition is given to projects that satisfy the requirements in three categories of the Living Building Challenge, when at least one is water, energy or materials.

“We are incredibly excited to be the first in the state of Georgia, as well as the first building product manufacturer, to receive the prestigious Living Building Challenge Petal Certification from the ILFI,” said Rochelle Routman, vice president of sustainability, Mohawk Flooring. “For quite some time, Mohawk has used Declare, ILFI’s ‘nutrition label’ program for products, as a way to report and disclose information about the ingredients in the products that we make. Now we’ve set an even higher bar in sustainability as we have extended ILFI’s rigorous sustainability standards to our newly renovated design center by achieving certification through the Living Building Challenge.”

The 33,000-square-foot Light Lab is a mid-century modern building  here that features 365-degree views of landscape and natural vistas. Built in the early 1960s as the headquarters for World Carpet, the building has been used most recently as a showroom space for Mohawk Flooring North America residential products. The conceptual design of the interior renovation for Light Lab was provided by students from the Savannah College of Art and Design and the building is now home to all of the product design teams in the Mohawk organization. Light Lab has satisfied the Living Building Challenge requirements for the site, health, materials, equity and beauty Petals.

“Mohawk’s petal certification further demonstrates the company’s progressive attitude and unwavering commitment to both sustainability and ILFI’s transformational programs, including the Living Building Challenge, Declare and the Living Product Challenge,” said Amanda Sturgeon, chief executive officer of the ILFI.