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Mohawk Group’s True rubber products earn Declare label

Mohawk True RubberCalhoun, Ga.–Mohawk Group announced hat the company’s True rubber products have received a Declare label. Issued by the International Living Future Institute (ILFI), Declare labels provide manufacturers and specifiers of building materials with a clear, elegant and informative ‘nutrition-label’ that fully discloses all product ingredients.

“With the implementation of LEED v4, it is more important than ever before to provide our customers with complete, transparent ingredients information of our products, and the potential health impacts of the ingredients themselves,” said David Thoresen, senior vice president of hard surface at Mohawk Group. “The ILFI’s Declare label is an excellent platform to help us communicate product ingredients and health information, which ensures accurate and consistent reporting.”

Mohawk Group has an extensive transparency portfolio, including numerous Declare labels, Health Product Declarations (HPDs), and Environmental Product Declarations (EPDs) covering over 500 Red List Free products. These initiatives help architects, designers and end users make the right choice when specifying products that contribute to a healthy environment over their life cycle.

True Medi-Flex features smooth rubber tile and sheet flooring that are vibrant and versatile, and Ttue Textured Tiles are defined by visual profiles in round, hammered and slate finishes with outstanding color clarity. Mohawk’s True technology ensures that colors maintain original luster and hue, and will not fade over time, guaranteed under a 10-year colorfast warranty. Resilient, safe and beautifully colored, True rubber flooring is suitable for education, healthcare or retail environments with its durability, slip resistance and ease of maintenance.

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Mohawk Group enhances leadership team

Allie Finkell Headshot
Allie Finkell
David Vita
David Vita

Calhoun, Ga. — Mohawk Group announced the newest members of its leadership team: David Vita, David Thoresen and Allie Finkell. These additions support Mohawk Group’s strategic direction to provide the best and broadest portfolio of products and supply an industry-leading level of support and expertise to customers.

 

David Vita joins Mohawk Group as the senior vice president of commercial sales for the Eastern United States. Vita brings over 25 years of service in the specified commercial flooring industry to this role. Prior to spending the last three years at Beaulieu as the executive vice president of commercial sales, he spent 22 years at Shaw Industries where he held a series of leadership roles with a focus on managing sales, profit and loss and leading margin improvement in both the Shaw Contract Group and Patcraft/Designweave divisions of the company.

“David is a seasoned industry leader who will offer new insights to the commercial business at Mohawk,” said Michel Vermette, senior vice president of Mohawk Group. “He joins a strong team already in place at Mohawk in this channel. With his compelling approach to leadership and deep industry knowledge, I look forward to David’s contributions as we expand our offerings to provide more solutions for our customers.”

In addition, the company has named two of the hard surface flooring industry’s top talent to lead the company’s resilient business unit. Dave Thoresen will serve as Mohawk’s senior vice president of commercial resilient business, and Allie Finkell will serve as director of marketing, resilient flooring. Mohawk’s new leadership additions reinforce the company’s commitment to serve customers’ needs in the fast growing LVT category.

“I am thrilled to have Dave and Allie join our commercial flooring team,” Vermette said. “With Dave’s strategic vision and Allie’s strong background in marketing and sales management, this new leadership team is executing an aggressive strategy to build products that lead in design performance and coordinate across product categories to help our customers create beautiful interior spaces.”

Thoresen will oversee all strategic initiatives within the product line. Thoresen brings more than 25 years of industry experience to the team. Prior to joining Mohawk, Thoresen led the commercial hard surface division at Shaw Industries, overseeing strategy, sales and marketing. Prior to Shaw Industries, Thoresen worked for LG Hausys, Mannington Mills and Armstrong World Industries.

Finkell will be responsible for marketing, product and training in the commercial resilient flooring business. Before joining Mohawk, she held leadership roles at Shaw Industries and Anderson Hardwood Floors.