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Abbey Floor & Carpet, New marketing, Main Street agenda take center stage

RENO, NEV.—Abbey Floor & Home pulled out all the stops for its annual convention here Feb. 18 to 22, unveiling a myriad of programs and services to give members additional tools to grow their businesses. Among the highlights were a new marketing foray into Main Street commercial, an expanded national print ad campaign along with new products and programs.
Many of the new initiatives were built on what has been done over the years, said Steve Silverman, president and COO of Abbey Carpet & Floor. “It was a natural evolution. We’ve had to change with the marketplace.” It seems to be working. Although the last three and a half years have been the worst the floor covering industry has seen, Abbey members have managed to increase market share, he claimed.
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