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Dal-Tile builder specialists are key asset for builder consumers

Dallas, Texas—Dal-Tile Corporation’s team of builder specialists are an ever-present and key asset for the company’s professional builder customers. These builder specialists represent several of the brands owned by Dal-Tile: Daltile, Marazzi and American Olean.

“Our Dal-Tile team of builder specialists are a key differentiator for us and help make our builder customers more profitable,” said Dan Butterfield, vice president, builder channel, Dal-Tile Corporation. “Although we successfully engage with our builders at the national and regional levels, a crucial role when the product really takes life is with our builder specialists.  They engage directly with those who influence the selling of product to the end consumer. Our builder specialists are a valuable resource regarding product and industry knowledge, design expertise and trends insights.”

Dal-Tile’s builder specialist team is a nationwide network of over 25 professionals, covering 100 of the key MSAs (market statistical areas) in the United States. Each specialist caters to the unique needs of their region.

“Many times, my builders will simply send their customers my way and I walk them through the entire selection process, ensuring they select a tile product that is well-suited for their needs, personal style and budget,” said Jennifer Hipp, builder specialist—South Central United States, Dal-Tile Corporation. “On other occasions, it is a builder’s own in-house designer with whom I am collaborating. Because I have such a strong working knowledge of all of our product lines, she can just give me a general sense of the ‘ideal’ product for a particular room and immediately I know the right Daltile, Marazzi or American Olean products to suggest that her clients consider.”

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Daltile holds exclusive conference for elite program members

Dallas—Daltile recently hosted a multi-faceted meeting for its Statements Program dealer members at the Ritz-Carlton in Cancun, Mexico. This conference is held every other year and is designed to further solidify and increase the value of the partnership between Daltile and its Statements dealers, as well as give dealers the chance to get to know each another.

“Statements is an exclusive Daltile program geared to the top dealers throughout the United States,” said Jeremy Sax, general manager of dealer sales, Dal-Tile Corporation. “In the Statements Program, Daltile has leveraged the strengths of our sales, marketing and merchandising departments to deliver business solutions to our members, helping them be more profitable than their nearest competitor.”

The conference’s theme was “The Edge of Next,” signifying excitement about what is coming next and how Daltile’s Statements Program is prepared to take the next step by integrating the dealers’ needs with consumer expectations.

For more information on the Daltile Statements Program, contact Tony Wright, director of Daltile dealer sales, at: tony.wright@daltile.com. For additional Daltile product information, visit: daltile.com.

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Dal-Tile wins exclusive tile provider status

Dallas—Dal-Tile Corporation was recently named as the exclusive tile provider for Woodside Homes. With both companies keenly focused on offering products rich in style and design, this relationship provides homebuyers in Arizona, California, Nevada and Utah with a new resource to help achieve their desired home. 

“Woodside Homes self-describes as ‘Better By Design,’ and they put primary emphasis on helping home buyers customize their space with their own personal style,” said Mike Profilio, director of national accounts – Western U.S., Dal-Tile. “As their exclusive tile provider, Dal-Tile puts three of the world’s top tile brands (Daltile, Marazzi and American Olean) at Woodside’s disposal to create programs that meet all style and pricepoint needs.”

“Our strong brand awareness also enhances the home-buyer experience, while customers are exploring Woodside’s online Inspiration Gallery design platform and during their in-person Woodside Homes Inspiration Gallery visits,” added Profilio.

For product information, visit daltile.com, marazziusa.com and americanolean.com.

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Dal-Tile conducts ‘energy treasure hunts’

Dallas—Dal-Tile has taken action to reduce the amount of energy used by its production facilities to make a positive impact not only in the towns where its factories are located, but also for the planet.

“To ensure our manufacturing is as energy efficient as possible, we utilize internal and external experts to conduct intensive evaluations with the goal of finding areas of improvement in our facilities,” said Robert Hurt, director of environmental, health and sustainability services for Dal-Tile. “By connecting with local suppliers, we organize ‘energy treasure hunts’ that seek out areas where we can bring change to our day-to-day activity that may be overlooked. These treasure hunts are a team effort from start to finish and require our employees, alongside energy professionals, to look for solutions that reduce our carbon footprint.”

In this up to a four-day event, these treasure hunts consist of small groups of the company’s employees from different parts of the plant alongside energy professionals scouring a designated area, keeping their eyes peeled for air leaks, scrap sources, or equipment running without product, for example. These energy audits have produced significant results, such as the over one-million dollars in annual savings that was realized at the company’s Sunnyvale, Texas facility.

“Projects from lighting improvement, compressed air work and other improvement plans are well underway because of this initiative,” added Hurt. “Energy professionals now have ongoing scheduled visits to our plants to look for additional areas in need of improvement, as variables change from day-to-day.”

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Dal-Tile provides jobs for work-study program

Dallas—Dal-Tile Corporation recently held a luncheon to celebrate several of Dallas Cristo Rey High School students who work at the company’s headquarters as part of an innovative corporate work-study program. The company is a founding member of the school. 

“Cristo Rey self-describes as the only network of high schools in the country that integrates four years of rigorous college preparatory academics with four years of professional work experience through their Corporate Work Study program,” said Tena Boyd, support services manager of human resources, Dal-Tile.  “The Cristo Rey Network delivers a powerful and innovative approach to inner-city education that equips students from economically-disadvantaged families with the knowledge, character and skills to transform their lives. Dal-Tile is so pleased to get to be a part of this program.”

Students generally work one day per week at Dal-Tile. The company pays the school for the student-worker’s time in order to help fund tuition. During the celebratory luncheon, each of Dal-Tile’s student-workers presented the key aspects they have learned during their year on the job with the company.

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Dal-Tile earns Star of Excellence safety award

Dallas—Dal-Tile’s production facilityin Muskogee, Okla., was recently recognized by the Occupational Safety and Health Administration (OSHA) for “zero recordables and zero lost time accidents” during 2017. OSHA’s Voluntary Protection Program awarded Dal-Tile’s Muskogee team with the covetted “Star of Excellence.” This award is the highest level of achievement given by OSHA.

“Safety remains a core value of our organization and is expected from each team member everyday as we proudly produce quality products at all of our facilities,” said Guy Hargrove, senior safety manager, Dal-Tile. “Dal-Tile is known for the respect and caring it shows team members and this extends into the realm of safety. We view the safety of our employees as a non-negiotiable value that will always be an integral part of our manufacturing processes.”

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Dal-Tile’s ‘Breakfast with the President’ highlights corporate culture

Dal-Tile_001Dallas—Dal-Tile’s “Breakfast with the President” is a recurring event where the corporation’s president invites new team members to join him for breakfast in an intimate, small group gathering at the company’s Dallas headquarters. The event is just one more example of the unique, close-knit fabric of this industry giant.

“‘Breakfast with the President’ is an important part of our corporate culture here at the Dal-Tile division of Mohawk Industries,” said John (J.T.) Turner, Jr., president of Dal-Tile. “This regular gathering allows me direct interaction with our new team members, giving me the opportunity to reach out, get to know them personally and begin sharing the excitement inherent in being part of our Dal-Tile team.”

Turner continued, “At this event, I impart our organization’s legacy, ensure new employees are aligned with our company vision and, most importantly, welcome them into our community. I always stress to our new hires that they are now part of a true community and the Dal-Tile community is open, welcoming and diverse.”

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Daltile, Marazzi open N.Y. Design Studio

By Nadia Ramlakhan

April Wilson, director of brand marketing, Dal-Tile.
April Wilson, director of brand marketing, Dal-Tile.

New York—Daltile, an industry-leading brand of ceramic, porcelain, glass, metal, and natural stone tile products, opened a design studio in the heart of Manhattan Sept. 16 in partnership with its sister brand Marazzi. The remodeled 3,700-square-foot space, conveniently located near Union Square, is the fifth Daltile design studio to open its doors, joining Dallas, Philadelphia, San Francisco and Miami as a regional design hub for the brand.

A large conference room allows for meetings with clients.
A large conference room allows for meetings with clients.

The Daltile and Marazzi Design Studio serves as a collaborative workspace for designers in addition to being a place to hold networking and local association events for organizations including the Industrial Designers Society of America (IDSA) and the American Institute of Architects (AIA). The layout of the showroom is divided into two sections, which allows designers to browse products while educational events are in session.

“The first part is more of the showcase and the second part is the workplace,” said Laura Skeeters, commercial sales/store manager, Daltile. “We can have privacy during presentations, seminars or classes with up to 100 people—or even more—and still have use of the showroom without any interruptions. People can still gather information while we’re in here doing something different.”

An open concept design features movable workstations.
An open concept design features movable workstations.

The studio’s open concept design features movable workstations and can seat 100 comfortably. Overall, the space offers communal worktables, easy access to product samples and wall panels that showcase individual collections by material and application along with two vignettes (a kitchen and bath) that highlight unique product application. A loose tile library provides customers with full-size samples to help them match and coordinate colors and styles for their projects. Light panels show how various tiles will look in different settings, an important factor in choosing the correct tile for a customer’s space.

Panels along the walls display different design options.
Panels along the walls display different design options.

“When we first started things were in drawers and behind closed doors,” said April Wilson, director of brand marketing, Dal-Tile. “People weren’t sure if they could use them, they weren’t sure if they could open the drawers. [With this studio] we wanted to make sure everything was really accessible at all times so there are cubby holes all over the place and open drawers so you can see inside of them. We also provide different workstations—customers can be in a professional environment, be proud to bring clients in and work with them and bring colleagues in to go over different styles, techniques, options, etc. We created a little playground for them. That’s the Daltile message as part of the new brand repositioning—dream as big as you want because we’ve got everything you need.”

Digital tools in the studio allow customers to bring their design ideas to life. An LCD touch screen lets customers virtually flip through the digital catalog, view inspiration gallery images and build designs with the tile and stone visualizer tool.

Samples are easily accessible throughout the studio.
Samples are easily accessible throughout the studio.

This particular space differs from Daltile’s other studios to cater to its New York audience. “Certainly the product is relevant to our audience here,” Wilson said. “That’s the No. 1 way we distinguish design studios from each other. They all have a white palette because we want the colors and patterns to take center stage but open spaces and workstations allow our customers regardless of where they are to have the best experience possible. There are also different elements of flavor in each studio that take on the personality of the region it is in.” For example, an intricate mosaic wall depicting an apple blossom greets visitors, alluding to the city’s famed nickname.

Real-world applications serve as design inspiration.
Real-world applications serve as design inspiration.

Daltile offered attendees a sneak peek at some of its fall introductions scheduled to roll out Oct. 1, with additional launches slated for later this year. The new products draw inspiration from both traditional and contemporary designs. Portfolio offers customers a cement-look tile with rectified edges for a clean installation while Bee Hive, a hexagonal tile, caters to recent trends. Volume 1.0 provides high-DCOF StepWise technology, a patent-pending Daltile exclusive innovation. The surface technique combines slip resistance with superior cleanability.

Dignitary replicates the delicate veining and natural fossil layers of French limestone and can be used in contemporary or traditional designs. The large-format Ambassador series offers a high-end look that works well in both indoor and outdoor applications. Haut Monde reflects the look of sandstone and Consulate is available in two finishes: Consulate Antique, which conveys the smooth look of aged marble, and Consulate Quartzite, which amplifies quartzite’s natural texture.

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Dal-Tile acquires Cerámica San Lorenzo, North America

Screen Shot 2015-07-16 at 10.06.12 AMDallas—Dal-Tile, a leading manufacturer of ceramic tile and natural stone products in North America, has acquired the North American operations of Cerámica San Lorenzo.

The purchase includes a modern manufacturing facility in Mexicali, Mexico, and a product showroom and warehouse in Southern California. The plant is Dal-Tile’s 11th manufacturing facility in North America; it produces tile collections under the San Lorenzo brand for the builder, residential remodeling and commercial segments.

“This addition further strengthens our industry-leading manufacturing capabilities, which are focused on delivering stylish, high performance and innovative tile products to our customers,” said John Turner, Jr., president of Dal-Tile. “This acquisition will support our rapid growth in Mexico, and strengthens our competitive position, especially in the West and Southwest U.S.”

Dal-Tile is also currently building a state-of-the-art ceramic tile manufacturing facility and distribution center in Dickson, Tenn. The Dickson plant is scheduled to open later this year and will begin full-scale tile production in early 2016.

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Daltile names winner of Interior Design Scholarship

Screen Shot 2015-06-24 at 10.45.32 AMDallas—Daltile, in conjunction with the American Society of Interior Designers (ASID) Foundation, named Rebecca Gardner as the winner of the fourth annual Daltile Interior Design Scholarship at NeoCon 2015, held June 15-17 at the Merchandise Mart in Chicago.

Gardner was presented with a $10,000 scholarship to continue her education in the field of interior design. Gardner’s winning design was on display at NeoCon 2015, where she was Daltile’s guest of honor.

“Each year, students from around the country rise up to our design challenge, demonstrating that the future of interior design is brimming with talent,” said April Wilson, director, brand marketing, Dal-Tile Corporation. “Gifted designers like Rebecca continue to inspire Daltile’s ongoing commitment to position the next generation of interior designers for growth and success in the industry.”