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Custom Building Products updates Fusion Pro

Huntington Beach, Cali.—Custom Building Products recently enhanced the formula of Fusion Pro Single Component Grout, making it easier to spread and clean. As one of the only grouts with a stain-proof and color-perfect guarantee, patented Fusion Pro is ready-to-use right out of the bucket and requires no sealing. Fusion Pro is ideal for interior or exterior and commercial or residential installations—and the formula enhancements have greatly improved the grout’s performance specifically in wet areas, such as showers.

Fusion Pro grout cures hard and dense like cement grouts, but is not susceptible to the staining, mottling, fading or color shading common in its porous counterparts. As a result, contractors can avoid costly repairs or multi-part alternatives by grouting tile and natural stone with Fusion Pro. In addition, Fusion Pro is applied and cleaned immediately, with no wait for slaking or setting up—saving valuable time on each project.

Appropriate for virtually all types of tile and natural stone with grout joints ranging from 1/2-inch to 1/16-inch, Fusion Pro offers a lifetime warranty that protects tile installations against common household staining agents such as foods, oils and non-acidic cleaners. Fusion Pro also delivers color consistency from bucket to bucket, helping ensure the desired appearance is achieved.

Available in 40 standard colors and eight Designer Series options, Fusion Pro comes in one gallon and one quart pails and includes Microban antimicrobial protection.

For more information, visit

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Custom enhances mobile access to product information

custombuildingproducts-logoHuntington Beach, Calif.–Custom Building Products recently unveiled a “made for iPad” version of its interactive mobile app and optimized its website for all mobile devices. The increased availability of product and service information through mobile technology allows Custom to effectively and efficiently accommodate the needs of tile installers, contractors, specifiers, architects, designers, distributors, retailers, homeowners and other customers.

Built for use on iPhones, iPads and Android tablets and smartphones, the free Custom mobile app provides a robust menu of interactive options that are helpful for installing, protecting and maintaining tile and stone. The Custom Building Products mobile-optimized website features navigation that directs contractors, distributors, architects, designers and homeowners through a customized user-experience. Both mobile resources feature the following elements.

  • Products: descriptions with features and benefits; technical data sheets and safety data sheets that can be downloaded or e-mailed to the user or shared with an associate
  • Color Selector: color options for all of Custom’s grouts including Fusion Pro, Prism, CEG Lite, CEG-IG, Polyblend and SimpleGrout
  • Material Calculator: helps users determine the correct amount of surface prep material, setting material and grout based on surface area, tile and stone dimensions, and grout joint thickness
  • Videos: Custom’s video library including its Top 5 Tips series
  • Where to Buy: geo-targeted locations that sell Custom and Aqua Mix products
  • Contact Us: one-touch access to customer service and technical support by phone and email
  • Search: product identification and access based on key search terms

Visit Custom Building Products’ website to learn more.

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Custom Building Products returns to Fox's "Home Free"

Screen Shot 2016-06-16 at 3.55.45 PMAtlanta–Custom Building Products will return to “Home Free,” Fox’s unscripted competition series that takes an inspirational turn in Season Two, premiering tonight at 9 p.m. ET.

This time around, instead of competing for themselves, contestants will compete to win their personal hero a dream home. In addition, former NFL player, Heisman Trophy winner and sports analyst Tim Tebow will take the game to a new level, co-hosting alongside famed professional contractor Mike Holmes who also returns for season two.

Each week, Holmes and Tebow will challenge and motivate the contestants to build a new home, testing their skill levels, will and strategy. The contestants who work the hardest for their heroes move forward while the contestant who doesn’t perform up to code will face elimination. Holmes and Tebow will be with the competitors every step of the way, picking apart their work and demanding they meet their high standards while sharing their expertise and guidance to help them reach new heights. When only two contestants remain, they will fight to the finish to win their hero the ultimate dream home and take home a surprise $100,000 grand prize for themselves.

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Custom Building Products introduces ‘speed system’ to cut shower installation time

Screen Shot 2016-04-21 at 2.16.46 PMHuntington Beach, Calif.—Custom Building Products, a leading provider of flooring preparation products and tile and stone installation systems, is making shower installations faster and easier with unlimited size and shape flexibility through the introduction of SpeedSlope and RedGard SpeedCoat. The combination of these high-performance, fast-track products extend the highly-successful RedGard brand and create a “Speed System” that allows installers to float a mud bed, waterproof, flood test and set tile in hours rather than days even in challenging cold or high humidity environments. The products will be available in late Q2, 2016.

The first component is SpeedSlope Rapid Setting Sloping Mortar, a polymer-modified, pre-blended cement-based product ideal for creating a sloped mortar bed on a shower floor in preparation for tile installation. SpeedSlope offers effective working time and sets quickly to allow tiling within one to two hours. This innovative formula delivers an exceptionally smooth finish, very low shrinkage and excellent bond strength. It can also be used for additional sloping applications such as ramps or transitions between subfloors with different elevations.

Complementing Speed Slope is RedGard SpeedCoat Rapid Curing Waterproofing Membrane.  It provides installers with a ready-to-use, liquid-applied waterproofing barrier that cures quickly, consistently and effectively in extreme conditions.  The advanced formula cures through exposure to ambient moisture, so it excels in cold and damp conditions that can present a challenge. One coat is required for walls and two coats are required for floors to waterproof with this IAPMO-listed shower pan liner. Complete waterproofing can be achieved in two hours.  RedGard SpeedCoat bonds aggressively to metal, PVC, stainless steel and ABS drain assemblies.

“Bathroom remodels constitute a major market segment and the configuration of bathrooms is changing,” said Eric Carr, director of product and channel marketing. “Showers are replacing bath tubs, spa like features are being added and the size of showers are more irregular than ever as bathrooms expand stealing space from adjoining rooms.  As a result, contractors need a fast-track shower installation system that offers more size flexibility than prefabricated shower bases can provide, and more speed than fabric membranes can offer. Time is money for an installer, so developing products that help expedite the installation process while providing warranted results is what we deliver with this system.”

SpeedSlope and RedGard SpeedCoat can be used in commercial and residential tiles and stone applications. For more information, visit


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Custom Building Products names new vice presidents

Screen Shot 2015-07-21 at 1.18.38 PMSeal Beach, Calif.—Custom Building Products, a leading provider of tile and stone installation systems, has promoted Garett Shandler to vice president of sales in Canada and Matt Flowers to division vice president of the company’s Southern U.S. region.

Shandler joined Custom more than 20 years ago and has since fostered significant growth in the construction and retail sales channels across Canada.

Flowers has held numerous positions during his 18-year tenure at Custom, most recently as the national manager for consumer accounts. In his new role, Flowers will continue to oversee national sales and service for the company’s co-op retail partners as well as take on its construction channel sales leadership across the Southern U.S., Caribbean and Central America.

“Over the years, both Garett and Matt have proven themselves to be effective leaders,” said Dean Leffler, executive vice president, Custom.“Their commitment to providing the highest level of service, developing meaningful sales programs and nurturing top quality sales teams under their direction have made them valuable assets to both Custom and our customers.”

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Custom Building Products introduces Natural Stone and Large Tile Mortar

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Seal Beach, Calif.—Custom Building Products, a leading provider of tile and stone installation systems, has introduced Natural Stone and Large Title Mortar, previously known as Marble, Granite and Travertine mortar. This premium product is part of Custom’s comprehensive family of modified dry-set mortars for large and heavy tile.

“Tile sizes have changed,” said Eric Carr, director of product and channel marketing, construction, Custom. “Today we see larger tiles, such as 12 x 24 and plank shape tiles in a variety of lengths from 24 to 48 inches, that require a different type of mortar. Custom’s Natural Stone and Large Tile Mortar offers premium performance for the installations of these tiles with non-slump support for flat, even floor installations and non-sag/non-slip properties for wall installations.”


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Custom Building Products launches new Fusion Pro warranty

Screen Shot 2015-04-17 at 12.01.16 PMSeal Beach, Calif.—Custom Building Products, a leading provider of tile and stone installation systems, has introduced a new grout warranty for stain resistance and color consistency for its Fusion Pro grout. The lifetime warranty protects an end user’s tile installation against common household staining agents such as mold, mildew, foods, oils, non-acidic cleaners and mud.

“Fusion Pro is the first and best everyday high performance grout in the marketplace today,” said Prashant Panchal, director of product and channel management for Custom Building Products. “It has redefined grout technology. This new warranty reflects our confidence in Fusion Pro technology. While there is no magic replacement for routine cleaning and maintenance, this grout makes life easier and helps to ensure enduring, beautiful tile installations.”

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Custom Building Products launches mobile application

Screen Shot 2015-04-14 at 4.24.50 PMSeal Beach, Calif.—Custom Building Products, one of the leading providers of tile and stone installation systems, has launched a new interactive mobile app that provides users with easy access to comprehensive product information. Available for iOS and android operating systems, the mobile app is a great resource for selecting the right product for installing, protecting and maintaining tile and stone.

“We designed this digital resource to make it even easier for our customers to access product selection and usage information from their preferred mobile devices,” said Anthony Pasquarelli, director of marketing services for Custom Building Products. “The intuitive navigation leads users directly to critical details like technical data sheets, grout color options and coverage calculators. The mobile app also has a search function to expedite finding specific products. In addition, it provides direct access to Custom’s educational tools and videos, which will help ensure users are selecting the best product for a specific application and installing it correctly. Ultimately, our goal with the mobile app is to help our customers save time.”

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Custom introduces flooring installation systems line of subfloor, concrete prep products

Screen Shot 2015-02-26 at 9.27.55 AMSeal Beach, Calif.—Custom Building Products, a leading provider of tile and stone installation systems, introduced eight subfloor prep products in its new Flooring Installation Systems line, designed for use under all types of floor coverings.

Flooring Installation Systems products seal and level subfloors prior to flooring installation. The system excels in a wide variety of environments including retail, hospitality, institutional, health care and large commercial projects due to its superior performance and durability. The Flooring Installation Systems line includes self-leveling underlayments, primers, moisture control and patching compounds.

“Flooring Installation Systems’ professional-grade products incorporate the most advanced technology in the industry,” said Eric Carr, director of product management for Custom Building Products. “Custom partnered with some of the top flooring prep contractors in the U.S. to develop each product for the highest possible performance. The cornerstone of the line is our low prep system that offers an efficient, time-saving installation—simply sweep, prime and pour.”

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Custom Building Products introduces VersaBond LFT for large format tile

Screen Shot 2015-02-09 at 11.47.41 AMSeal Beach, Calif.—Custom Building Products, one of the leading providers of tile and stone installation systems, has introduced VersaBond LFT for large format tile, a complementary product to VersaBond, Custom’s popular thinset mortar. VersaBond LFT is designed for use in most standard large format tile floor installations with porcelain, ceramic or natural stone 15” or greater on any side.

“With the significant shift in the market from smaller to large format tile, Custom has engineered a wide range of mortar options to support these installations,” said Eric Carr, director of channel marketing. “Each is designed to meet a different segment of the market based on performance and price point. If a tile contractor was planning on using VersaBond, he can simply ask for VersaBond LFT to get the added performance required for larger tile.”