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Coverings: Ceramic segment invigorated with innovation, style

ORLANDO, FLA.—The use of state-of-the-art technology to create innovative products has become standard practice in ceramic tile. And late last month Coverings 2010 served as the industry’s showplace for innovation, texture, style, color and education.

“We felt the momentum, energy and buzz of a show that, much like the world, is coming back from a really tough 2009,” said Jennifer Hoff, president of National Trade Productions (NTP), manager of Coverings. “We had many new programs we believe helped do that. The show was up 5% in attendance with 23,500 attendees, and up [about the same amount] in space as well.”

In a sign that the economy might be finally beginning to rebound, there were nearly 160 new exhibitors at this year’s show. “The fact that the number of first-time exhibitors nearly quadrupled from last year is irrefutable evidence that the show is an invaluable opportunity for both exhibitors and attendees.” Continue reading Coverings: Ceramic segment invigorated with innovation, style

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Coverings 2010 puts emphasis on education

Officials for Coverings 2010 are preparing for what promises to once again be the largest gathering of tile products, exhibitors and industry professionals in North America when the show convenes Tuesday, April 27 and runs through Friday, April 30, in Orlando, Fla.

Education plays a key role at Coverings and this year is no different, as seminars for distributors and retailers span a range of subjects and feature high-caliber experts to offer tips and tactics for sharpening the competitive edge and improving profitability. Coverings veteran James Dion will address what is arguably the most pressing issue facing this segment in his presentation, “The Consumer in 2010. What Will Get Them Back?” This session will be devoted to a discussion of the top 10 trends shaping consumer behavior in 2010 and is designed to provide valuable insight into how applying these trends can result in greater profits. Dion takes the stage Wednesday morning, April 28. Continue reading Coverings 2010 puts emphasis on education