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Laminam by Crossville exceeds ANSI performance standards

CrossvilleCrossville, Tenn.—Laminam by Crossville’s porcelain tile panels are compliant with ANSI A137.3 standards, according to the company. All collections in the full Laminam by Crossville catalog exceed the product performance measures defined in the ANSI standard.

Crossville sought the compliance not only to bolster the reputation of its own product lines but also support the burgeoning gauged porcelain tile panel category in the U.S. market, according to Noah Chitty, director of technical services. “Crossville pursued the creation of a product standard to help ensure the stability of the gauged porcelain tile panel category. If lesser performing products are introduced into the marketplace without minimum specification standards, then there could potentially be failures that damage the overall product category.”

In addition to its focus on product standards, Crossville also joined other industry leaders in developing the ANSI installation standard (ANSI A108.19) for gauged porcelain tile panels. This standard provides consistency in methodology—essential as more and more installers start training with these large tile panels. The standard defines the practices that will produce consistent outcomes when employed correctly, resulting in applications of the gauged porcelain tile panels that perform to expectation.

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Crossville distribution division launches new name, branding

CrossvilleCrossville, Tenn.—Crossville Tile & Stone, the distribution division of Crossville Inc., has changed its name to Crossville Studios and is unveiling a refreshed brand identity that reflects its growth and transformation, while celebrating the history and heritage of the Crossville legacy.

According to David Koenig, vice president and general manager of Crossville Studios, the rebranding project is the result of many months of strategic planning, precipitated by recent acquisitions that significantly increased the company’s market reach.

The division’s new name retains the Crossville nomenclature because of the equity it holds within the industry, while the term “Studios” was chosen to reflect a heightened emphasis on the design experience.

“A studio is a collaborative destination where creative minds come together to design beautiful spaces,” Koenig explained. “We offer beautifully designed products, innovative environments, and a knowledgeable and passionate team ready to guide customers in their selection of surfaces. We are committed to being the company customers choose when they want to explore the very best in surfacing design.”

Immediate steps to launching the new identity include the introduction of a more contemporary logo, a refreshed color palette, and a new tagline: “Spectacular Surfaces.” Social Media links will change to reflect the name, and the new website—crossvillestudios.com—launches today with a number of site improvements to better meet the needs of customers.

Email addresses for Crossville Studios are also changing. Associates may now be reached at [first name initial last name]@crossvillestudios.com.