Dalton—Mohawk is hitting the road this year and taking its SmartStrand with DuPont Sorona with it. The mill will continue to prove SmartStrand’s performance attributes in the coast-to-coast “License to Spill” carpet showdown tour in partnership with the nationally syndicated lifestyle television show, “The Better Show.”
The tour, which will make at least 12 stops, will showcase the cleanability and performance of SmartStrand at festivals and home show events. Attendees are invited to spill everything from ketchup and Kool-Aid to wine and coffee on SmartStrand carpet to see if it will clean with just water or mild detergent. Mohawk will promote its local Floorscapes and ColorCenter members at each tour stop and encourage consumers to visit their nearest aligned retailers to take advantage of promotional offers. Continue reading Quality control: Key advantage to local mill production
Dallas — “Unilin remains committed to delivering the finest service and highest quality products to our customers,” said Shane Calloway, vice president of North American independent distribution sales for Unilin.
“Unfortunately, sustained raw material cost increases in hardwood continue to outpace our productivity initiatives,” said Calloway. “As a result, Unilin will be increasing selling prices in the Columbia and Century hardwood lines up to 10% on solid and engineered hardwood flooring, and on accessories. These increases will be effective June 1, 2013.”
“Unilin continues to mitigate the impact of increased raw material costs in every way possible,” added Calloway. “We remain focused on providing quality products, good service, and the strong price/value relationship that customers have come to expect from our Columbia and Century hardwood brands.”
The 16th Award of Excellence competition proved to be a sweet one for Shaw Industries as it was voted the industry’s Best Overall Manufacturer for the second year in a row, and fourth time in the award’s history.
Dallas – Mohawk, Quick•Step, and Columbia laminate have recently earned the highly-coveted FloorScore certification by passing one of the most stringent indoor air quality certification programs in the world. FloorScore tests for 78 volatile organic compounds (VOCs), some of which are identified as known carcinogens or reproductive toxins. All Mohawk, Quick•Step, and Columbia laminate products are officially FloorScore certified. Continue reading Mohawk, Quick•Step & Columbia laminate earn FloorScore certification
The Internet is an essential element of any business. With a staggering 80% of consumers researching online before ever entering a store, businesses without a strong, updated website are doing themselves a great disservice if not part of that process. If your company is not part of her floor covering education, you will most likely not be part of her purchasing process either.
“We’ve learned the Internet is the most commonly used tool to learn about our floors and to find a retailer that carries our products,” said Richard Milliron, director of eMarketing at Armstrong. “We believe a website should be an aid to help flooring representatives in making sales [and] must employ usability best practices to keep a visitor and guide her through the purchase cycle. Website visitors know they can abandon the site at the first feeling of frustration and visit another website to meet their needs.” Continue reading From industry to consumer, websites command attention
Fall means back to school and back to the daily grind for many. But minds at some of the top hardwood mills have been grinding all summer to roll out new products, programs and promotions for the coming season.
Times have been tough for the hardwood category. With an over abundance of products moving slowly through the supply chain, many manufacturers are updating current collections and providing selling tools to fill sales tickets. Displays and advertising are also a popular way in which suppliers are keeping their dealers poised to pounce on sales for the fall selling season. The rising cost of virgin raw materials in the category even has one major mill offering a 100% reclaimed product. Continue reading Wood introductions emphasize consumer value, facilitating greater revenue for retailers
For the second time this year, hardwood flooring suppliers have raised prices, and with limited lumber supply, rising raw materials costs and cash-flow constraints for sawmills, another round of hikes are likely.
In May, Armstrong and Mohawk announced 6% increases that took effect in July. This followed similar raises in March by many manufacturers. And “we may not be done,” according to Daniel Call, vice president, wood product management, Armstrong. Since the company’s last price increase, lumber and energy prices have continued to rise dramatically. “Appalachian and southern oak in typical flooring grades are up 10% to 15%. Kiln-dried lumber prices are up 20% to 30% on the open market.” Continue reading Hardwood suppliers see more price hikes on horizon