Dalton—Gold Rush was recently declared Shaw Floors’ 2018 Color of the Year. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have owned the design spotlight for years.
“Gold Rush speaks to the past: familiar, comforting, peaceful,” said Debbie Houston, creative director at Shaw Floors. “Yet when used in unexpected ways, Gold Rush manages to feel new and modern. There’s a yearning for warmer hues and we see that coming to life as touches of gold and brass accents return in popularity. Gold Rush brings energy to a room, creating a range of emotions from warmth to excitement, from serious to playful.”
The color, style and design team at Shaw Floors, which tracks trends year-round through global expeditions and continuous research, noted how small dashes of warmth can refresh a room and create a whole new look. Equally, when Gold Rush is used as the dominant color, it highlights rich texture and creates an elegant stamp of personal style.
This marks the fifth year that Shaw Floors has declared a Color of the Year. Previous years’ colors were Lush (2017), White Hot (2016), Lady in Gray (2015) and English Royal Navy (2014). Houston said the colors Shaw Floors has selected build on one another and layer together nicely in the home.
“Gold Rush pairs beautifully with navy as a glamorous pop and lush green as an elegant punctuation. Irresistible against white, Gold Rush also complements cool grays,” Houston said.
Watch Now: Shaw Floors reveals 2018 Color of the Year
Dalton—Shaw Floors officially announced its 2015 color of the year—Lady in Grey.
“As we looked toward 2015 and our recent visits to design shows around the world, we couldn’t help but notice the continuation of grey as a major movement in fashion, home furnishings and other textiles,” said Emily Morrow, director of color, style and design for Shaw Floors. “Shaw’s color of the year for 2015, Lady in Grey, is a sophisticated, modern, high-fashion and elegant hue.”
Other major movements that will be on trend for 2015 include chic coastal design and blending classic decor with a modern twist. The rustic-industrial look that involves rusted metals and exposed beams has shifted to a more refined rustic look with the inclusion of softer, luxurious fabrics and patterns. Another design trend for 2015 includes larger, geometric patterns, especially in carpet. However, within all of these mega-trends, grey is the unifying factor.
“Grey really is here to stay and it is a timeless addition to our color palette in the flooring industry,” Morrow said. “I can tell dealers and consumers with confidence that decorating with grey really is a classic, chic, but not too trendy, design element to use when decorating or redecorating their space. We look forward to launching our new products across all categories that have the influence of grey.”
In order to familiarize dealers and consumers with the 2015 color of the year, Shaw has produced a YouTube video featuring Shaw’s design team that explores the inspiration for Lady in Grey. A shortened version of the video will be posted on Shaw Floors social network channels (Instagram and Facebook). Morrow will also use 2015 color of the year at Shaw’s bi-annual convention on Jan. 18-21 for dealer-focused breakout sessions on color, design and style for the new year.