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Taking texture, realism to a new level

by Matthew Spieler

Talk of laminate’s demise may be greatly overstated, especially to those who at-tended Surfaces. Yes, sales have suffered more than most since the recession started. Yes, the category is under tremendous pressure from competing products like LVT. And, yes, margins are being squeezed razor thin. But none of this has stopped laminate companies from investing in technology and creating products that either mimic the real thing or have a unique look. Continue reading Taking texture, realism to a new level