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Surfaces 2011: Hardwood blends style and performance

Although hardwood is one of the oldest categories of flooring, it never fails to evolve with consumer tastes and innovate to meet her needs. Her tastes gravitate toward softer character looks and texturing for unique and authentic visuals, while her needs are for a floor that will withstand a busy, often demanding lifestyle without the need for refinishing or touch-ups. Mills came forward this year to meet both those needs simultaneously with fashion-forward styling and finishes that promise to look as good as on the day of install through its life. Continue reading Surfaces 2011: Hardwood blends style and performance

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National Wood Flooring Association: Initiatives range from environmental to A&D

NATIONAL HARBOR, MD.—Things are looking up for the hardwood flooring industry. So said Ed Korczak, CEO and executive director, National Wood Flooring Association Ed Korzcak of NWFA(NWFA), at the group’s annual convention here two weeks ago.

After a year in which the industry was down about 23% in dollars, Korczak said the association is seeing a 6% to 7% uptick in the first quarter of 2010 over the same year-ago period. “We attribute that to two things,” he said. “First, the consumer has a little more confidence due in part to unemployment remaining flat. Second is the result of pent-up demand.” Continue reading National Wood Flooring Association: Initiatives range from environmental to A&D