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Flooring America Re:2011 centers around what is important to members

GRAPEVINE, TEXAS—Rejuvenate. Refresh. Restart. Revamp. Just a few words that embody the theme of Flooring America’s 2011 winter convention here dubbed Re:2011. Specifically, members were asked to Re:boot, Re:think and Re:act to the ways business is done today in retail flooring. Continue reading Flooring America Re:2011 centers around what is important to members

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Flooring America members urged to step up integrated marketing strategy

HOUSTON—The imminent economy recovery—whether actually under way is the subject of much debate—will fuel an increase in consumer demand for floor covering, much of that pent up for the last few years. The home centers know it; Invista knows it and both have announced aggressive national marketing campaigns this fall. Flooring America/Flooring Canada members are poised to capitalize provided they get aggressive in their local markets.

“The [home centers] are at the gate, looking to take your customers,” said Vinnie Virga, president of Flooring America and newly named president of retail groups for CCA Global Partners. “Home center investments are an advantage for Flooring America members. All it takes is a willingness to invest in marketing your business, layering local advertising on top of their national campaigns. Let them do the heavy lifting while we opportunistically strike at the right time.” Continue reading Flooring America members urged to step up integrated marketing strategy

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CCA offers consumer financing through GE Money

Manchester, N.H.—GE Money and CCA Global Partners will offer a consumer financing program. The program, penned as GE Money Home Design, will be available through Carpet One, Flooring America, FEI Group, Floor Trader, Georgia Carpet, International Design Guild (IDG), ProSource, Stone Mountain, Lighting One, CCA Bike Cooperative and CCA Fitness Retail Services retailers nationwide. Consumers can find CCA members who offer GE Money financing via GE Money’s online Business Locator. Continue reading CCA offers consumer financing through GE Money

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CCA launches Tigressa, markets via bloggers

DALTON—Four months after introducing Tigressa branded fiber to Carpet One and Flooring America members at their winter conventions (FCNews, Jan. 11/18), carpet and rugs engineered of the fiber are now hitting the streets. Along with Shaw Industries, which is manufacturing the exclusive fiber, CCA Global Partners is aggressively targeting consumers via high-traffic blogs.

Tigressa is a soft, type 6, high-tensile denier filament that allows more fibers in a smaller space, reducing crushing and matting. It is treated with Shaw’s proprietary R2X stain-repellent treatment and can be fully recycled at the company’s Evergreen facility. Additionally, it is eligible for Green Label Plus and McDonough Braungart Design Chemistry (MBDC) Cradle 2 Cradle certification. Continue reading CCA launches Tigressa, markets via bloggers