Manchester, N.H.—Key brands from CCA Global Partners including Flooring America, Flooring Canada, International Design Guild and The Floor Trader will host Building Buzz, the first-ever, independent-retailer focused social media and digital conference held Sept. 20-22at the Tampa Marriot Waterside in Tampa, Fla.
Featuring a powerhouse lineup of leading social media and marketing executives from North America, Building Buzz will focus on helping independent retailers navigate the rapid changes in digital marketing and social media, providing attendees with actionable insights that will help them drive more business through local digital marketing initiatives.
According to Frank Chiera, senior vice president of marketing and advertising for CCA Global Partners and host of the event, “Building Buzz without question will soon be regarded as a key event that business owners, their sales professionals and designers need to attend. We developed Building Buzz with a purpose—to help independent retailers thrive and be more successful at local. It’s really that simple.”
Keynote presentations will be given by marketing and social media gurus who are paving the way in the industry on topics from, “Hug Your Haters: How to Embrace Complaints and Turn Bad News to Good,” to “Capturing the Consumer in a Constant Stream of Content” and much more.
Union City, Calif.–For two days in June, flooring installers had the opportunity to attend a Certified Floorcovering Installers (CFI) Training and Certification for Carpet at the Shaw distribution facility here. CCA Global has been sponsoring CFI events for several years under the leadership of Robert Varden, CFI executive director.
The training included installation techniques and requirements for a CFI Residential Certification. Varden demonstrated the CFI Proven Methods of Installation, which includes seam construction, pattern matching, powerstretching, stair upholstery and other techniques.
Leigh Bakhtiari of Carpet One Floor and Home, a Diamond Certified firm by Carpet One located in San Rafael, Calif., helped coordinate the event She attended sessions June 17-19, and received the CFI Technical Certification, which is available for dealers, sales personnel and others who are not part of the installation community.
Those who receive this certification must attend the entire event and complete the written portion of the test. This provides a better understanding of the requirements of professional installation and also opens lines of communication with the installers and the customers.
“Even the most experienced installer learned a few new tricks from Robert Varden and Jonathan Varden of CFI,” Bakhtiari said. “I am grateful to Carpet One for extending this training to our members and to CFI for a first-rate certification course. It is worth the time and expense of having an installer off the floor for the days of training and certification.”
Carpet installers were in attendance from six Carpet One retail establishments throughout northern California. At the conclusion of the event, a written test was administered that included required installation techniques, OSHA, EPA requirements and customer service skills.
Manchester, N.H. – International Design Guild (IDG), a luxury division of CCA Global, the nation’s largest flooring cooperative, kicked off its “Break Through” Summit at the Excalibur Hotel in Las Vegas on Jan. 28. IDG executives presented members with a bold, breakthrough approach to win more customers, creating an unparalleled experience for designers and a personalized customer journey.
DENVER—Presented by Textile Consultants and LGM Associates, the upcoming Floor Covering Symposium (FCS) will feature a full program of well-known industry professionals.
“What you’ll hear, see and learn at this symposium will set you apart from the competition,” said Larry Cooper, president of Textile Consultants. The event, once again scheduled in conjunction with Surfaces, may not be for everyone, he noted, “as only those who desire to be the most knowledgeable, profitable and successful dealers need attend.” Five percent of the proceeds from the symposium will be donated to the Floor Covering Industry Foundation (FCIF). Continue reading Floor Covering Symposium set for Surfaces
ORLANDO, FLA.—Carpet One Floor & Home is joining the super-soft carpet revolution with the launch of two private-label collections that encompass the nylon and triexta platforms.
While Carpet One has been providing its members with proprietary soft carpet collections for quite some time, the definition of soft has changed, according to Charlie Dilks, chief product officer. “Fibers such as SmartStrand Silk and TruSoft from Stainmaster have been very successful and are now the new standard. We see a big opportunity here.” Continue reading Carpet One: Private-label soft nylon, triexta brands introduced
On September 12, 2012 CCA Global Partners (CCA) will bring together industry colleagues at Barnsley Gardens resort located in the foothills of the Blue Ridge Mountains for a round of golf to benefit a worthy cause. The annual event hosted by CCA raises funds for the Floor Covering Industry Foundation (FCIF). This year, the tournament will celebrate its 10th anniversary. Continue reading CCA plans 10th annual charity golf tournament
Manchester, NH–On September 12, 2012 CCA Global Partners (CCA) will bring together industry colleagues at Barnsley Gardens resort located in the foothills of the Blue Ridge Mountains for a round of golf to benefit a worthy cause. The annual event hosted by CCA raises funds for the Floor Covering Industry Foundation (FCIF). This year, the tournament will celebrate its 10th anniversary. Continue reading CCA Global hosts benefit for FCIF
ANAHEIM, CALIF.—Exclusive products are just one tool with which Carpet One provides members in management’s ongoing quest to differentiate its members from the competition. As such, the group’s recent summer convention focused on no less than three key introductions in the carpet, hardwood and resilient categories designed to not only achieve just that, but also increase members’ profit margins. Continue reading Carpet One: Proprietary products to propel profitability
MOBILE, ALA.—Putting together an “open house” event at your store can be stressful in and of itself. Throw in a lingering recession, a rare Bengal tiger, a kangaroo and a kinkjous (a nocturnal tree-dweller from Central and South America) and the stress level rises exponentially in the hopes that not only will people show up but hopefully the animals will not destroy the store. Continue reading Social media aids Alabama retailer’s in-store event