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Business is truly a family affair at Alliance Flooring

March 5/12, 2018: Volume 33, Issue 19

By Ken Ryan

 

Tucson, Ariz.—Not since the heady pre-recession days has Alliance Flooring and its dealers been in such a sweet spot: an improving economy; a growing, contented membership; exciting programs coming of age and a supplier network that treats the annual convention as if it were a family reunion.

The 2018 annual convention held here last month amplified those good vibes—from co-CEO Ron Dunn’s opening Power of 10 talk to the Oscars-like awards dinner to close the show.

Suppliers were uniform in their support and appreciation of Alliance Flooring—which comprises CarpetsPlus/Color Tile and Carpetland USA—and its membership. “Alliance Flooring is an extended family; they treat suppliers as partners and appreciate all of our efforts,” said Kelly Oberschlake, senior director, residential sales, for Mohawk, which won Supplier of the Year (see page 27).

Tim Hanno, vice president of retail sales, Karndean Designflooring, said Karndean has a great relationship with all the buying groups, but “this one just takes it to another level entirely. We love this group and the family atmosphere that exists here. It’s like you’re going to a family picnic. This business is about relationship sales, and this is a great relationship.”

Ann McDermott, vice president, national accounts, Shaw Industries, agreed. “It’s not like coming to a convention; it’s more like coming to a family reunion. This group is special.”

In the past year, Alliance Flooring has added 18 members, bringing to 370 the number of retailer members, which represents well over 400 storefronts. About one-third is part of the Destination program, which was launched in 2015 and is now in its fourth phase. What started as a carpet boutique within the showroom has expanded into hard surface and continues to evolve. “It is the most successful program ever for CarpetsPlus,” said Kevin Logue, co-COO and vice president of marketing. “We will continue to expand the program, especially in hard surfaces.”

In 2018, CarpetsPlus will add 12 new private-label programs to Destination, which is offered to members on an a la carte basis. Members don’t have to take on any elements but are encouraged to do so as research shows the average selling price of products within a Destination showroom goes up $1 to $2 per yard. “Destination has definitely created a buzz, and more suppliers want in on the program,” said Ryan Dunn, co-COO and vice president of sales.

Before convention there were 116 stores in the program. By the end of the second day, there were 121 members in the program—and that number is expected to rise.

“We have some progressive plans to grow this company,” Logue explained. “We’re adding new vendors; we have suppliers coming to us now. As for retailer members, we have to be very selective who we let in. We have spent a lot of time researching the industry and we are not just trying to sign up anyone. They have to be open and willing to share their best practices.”

That willingness to share best practices, to help each other in need, is one of the hallmarks of the Alliance Flooring group that stands out for retailers like Ben Case, owner of Carpet Collection, Lockport, N.Y. “We can have open-book discussions with almost any member we want. This allows growth for my business in avoiding the pitfalls others have experienced. Other members are just a phone call away, and most look forward to helping another member; I know I do.”

Bob Dauenhauer, owner, Carpet World, Bismarck, N.D., concurred. “If you have any questions you could go to any one of the dealers and they will help you out. It’s the friendliest group you could be with.”

It’s not just a cliché with Alliance Flooring—the group really does work with each other and can serve as a supplier/distributor when necessary. One example is the relationship between Montgomery’s CarpetsPlus Color Tile in Venice, Fla., and Gainesville CarpetsPlus Color Tile, located roughly 200 miles apart—not exactly around the corner. Still, when Montgomery’s was out of stock on a particular product that it needed, it turned not to a supplier but to Josh Elder, who runs the Gainesville store. He delivered the goods in a timely manner and sent them the invoice. Scores of these examples were retold at convention.

New offerings
Alliance Flooring has added 40 LVT-type products since September, and the combined LVT/WPC/SPC category now represents 20% of its mill shipments; resilient sheet makes up another 10%. Carpet is now at 39%, down from 80% in 2002. “I never thought in my days that I would see carpet at 39% for our group,” Logue said. “Meanwhile, LVT is going off. My phone is ringing once, maybe twice a week from people who say, ‘Hey, you want to see my rigid core line?’”

Rather than take them all in, Alliance chooses roughly five “winning” lines for its members, with WPC and SPC commanding equal time. As Logue explained, “We are never going to be the group that has 35 suppliers in one category. We pick the right ones. We boiled down our LVT business to five lines because we need to put our members in a position to be as competitive as they can be in their own markets.”

This year’s new offerings include denser, more rigid cores; wider and longer planks; and tile and stone visuals in larger formats. The lineup features Shaw’s new Floorte Pro products (48 SKUs) and COREtec Stone. “No other group is showing this right now—we think this product is going to be hot,” Logue said.

The carpet introductions “are pretty short and sweet this year,” Logue noted. Leading the way are Anso Foundations and Bellera from Shaw and Dixie’s PetProtect Destination.

For Color Tile dealers, ProGen from Tarkett and Korlok from Karndean are new offerings in rigid. “This is their foray into the floating arena,” Logue said of Karndean. “They really did their homework and took their time in bringing this to market.” Laminate represents 4% of the group’s sales but has stabilized, Logue said. “We feel the waterproof story is compelling.” To that end, Mohawk’s RevWood, a new waterproof collection, will fill that niche.

Alliance Flooring welcomed several new suppliers. Phenix Flooring is the replacement for Beaulieu, which was acquired by Engineered Floors in 2017. Phenix is expected to help Alliance dealers in the area of solution-dyed products.

Peerless (which is Beaulieu Canada; however, legally the name Beaulieu cannot be used in the U.S.) is a new member with a familiar name running the program—Greg Payne, formerly with Shaw. Also new is DuChateau. “We needed a higher-end line,” Logue noted. “I have been after them for two years. DuChateau is a good pickup for us.”

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CarpetsPlus adds Phenix as approved vendor

Dalton, Ga.—Phenix Flooring, a Pharr family company, has joined CarpetsPlus Color Tile as an approved vendor. The manufacturer’s products, including carpet and hard surface offerings, will now be available through the CarpetsPlus network of retailers in the United States and Canada.

“We’re looking forward to working with CarpetsPlus and getting Phenix products into their showrooms and the homes of their customers,” said Chris Johnson, senior vice president of sales for Phenix Flooring. “Their family-first philosophy resonates with our values as a company and we’re confident the level of quality and service that is synonymous with Phenix will carry on through CarpetsPlus retailers across the country.”

Consumers can expect to see Phenix Flooring products in participating retail stores this spring.

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My take: A holy ‘Alliance’

February 27/March 6, 2017: Volume 31, Issue 19

By Steven Feldman

 

Screen Shot 2016-07-15 at 3.46.11 PMIt had been a number of years since I last attended an Alliance Flooring/CarpetsPlus Color Tile/Carpetland convention. No slight to the group. It was always just a matter of timing. After Carpet One and Flooring America and Shaw Flooring Network and Surfaces and Abbey, by the time late February rolled around, I was spent. Plus, I try to save my weekends for…me.

But this year was different. Alliance was celebrating its 20th anniversary. We had published the special supplement for the group that rides along with the issue you are holding. It was in Atlanta, which is not too far from some of the industry’s major manufacturers. And last but not least, the group asked me to speak. Consider it the perfect storm.

On top of that, after having dinner with and getting to know Ron and Ryan Dunn better than I had, I knew there would be an element of fun. And I was curious how the members of this group as well as the event itself would compare to the Carpet Ones and Abbeys and Flooring Americas of the world.

As the final curtain fell on day three of the show, to say I came away both surprised and impressed would be an understatement. It’s a different feel, a different flavor than the other retail group events. It’s by far and away the least regimented event, and the members appreciate it.

Ryan Dunn and Kevin Logue, sons of the respective founders Ron and Jon, want to inject more fun than some of the speakers you’re accustomed to seeing at retail buying group shows. Ryan and Kevin are young and energetic. Much of their presentation style is off the cuff rather than teleprompter perfect. Yet somehow, the message comes across just as professional. And if a presentation goes 15 minutes longer than scheduled, or if members linger on a break 10 minutes longer than it should, or Ryan Dunn wants to speak from the heart for 5 minutes more, so what? No one seems to mind.

The average member is smaller than the typical Carpet One, Flooring America or Abbey member. Ron Dunn told me the average member does about $1.8 million. Certainly not chump change by any standard. But what sets this group apart is a family feel on the part of members unlike anything I have seen before. Group leadership is family, and that feel trickles down to the smallest member.

With that family feel comes networking opportunities. When it came to instances where members sought help from fellow members, more owners were able to cite the specific person and related issue where they sought and received guidance.

The other unique aspect is autonomy. No product or program is mandatory. Members get to pick and participate in as much as they want or as little. Its showroom concept, dubbed Destination, is as impressive as any private-label display out there. This year, Ryan Dunn announced the number of members who signed up for Destination more than doubled the total heading into convention.

And like any other group there were breakouts on web, social media, marketing, etc., which members said make them more professional than they ever would have been on their own.

And then you have Ron Dunn’s Drive Across America, where for the last six years he and his wife, Sandy, pack up the RV and visit 18-35 members two or three times a year. At last count only 54 have not yet had the pleasure of a visit, something Ron hopes to rectify this year. It’s that closeness between leadership and member that stands out.

It’s hard to believe this group was born in a 10 x 10 booth in the basement of Surfaces 1997. They’ve certainly come a long way.

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Alliance Flooring marks 20 years of growth

February 27/March 6, 2017: Volume 31, Issue 19

By Ken Ryan

 

Atlanta—This year’s Alliance Flooring conference coincided with a significant milestone: 20 years in the business. But the event also provided a glimpse into what’s shaping up to be a promising future for the nearly 400-member group.

Screen Shot 2017-03-06 at 10.39.54 AM“We know who our team is, what our core is,” Ron Dunn, co-founder and co-CEO of Alliance Flooring, told CarpetsPlus, Color Tile and Carpetland members during his keynote speech. “We are going to grow. This room is going to get bigger, and we are going to grab more market share.”

While Ron Dunn and Jon Logue, the co-founders and co-CEOs, are the current leaders, the next generation—Ryan Dunn and Kevin Logue—has been actively involved in running the business for years and is poised to carry the baton in the future.

“Our members can rest assured the future leadership is already in place—no other buying group can say that,” said Ryan Dunn, co-COO and vice president of sales. “We have many second-generation businesses in our group—probably 35% of our members are second generation. Kevin and I are second generation so we have grown up together with many of our members.”

Raising the bar was a major theme at the conference. To illustrate the point, an actual pole vault apparatus was set up on stage. Interestingly, Jon Logue was a pole vaulter in high school and he took the stage to make a mock attempt at clearing the bar. Touching on that theme, Ron Dunn asked members, “We have three choices: We could walk away, we could lower the bar or we could raise the bar. With this group we are going to continue to raise it.”

One important component in raising the bar on retail performance is through the Destination showroom concept. The Destination portfolio includes up to 10 private-label displays offering the best products from the premier carpet mills and hard surface manufacturers in easy-to-use, easy-to-sell formats emphasizing style, design and larger samples. Here’s the best part: Alliance dealers are not forced to take any displays if they don’t want to.

Prior to convention, 28 members had signed up for the Destination program. Alliance Flooring executives hoped to pull in another 20 or so. By the convention’s second day it had already signed 37 members, bringing to 65 the total number of Destination dealers.

“We knocked it out of the park,” said Kevin Logue, co-COO and vice president of marketing. “We don’t tell members what to do; it’s their choice. However, in today’s market you have to keep improving your showroom. Flooring is about fashion and design, and the Destination concept offers the tools to help our retailers evolve their businesses and achieve those goals.”

Josh Elder, co-owner of Gainesville CarpetsPlus Color Tile, sits on the buying committee that helped develop the program. For him, the best part of the Destination program is the 56-pin carpet displays because they free up so much room. “Every inch of my showroom has a cost associated with it, and I want the biggest bang for my buck.”

Eric Langan, president/ owner of Carpetland USA (The Langan Group), Davenport, Iowa, said his main takeaway is the Alliance Flooring group still puts an emphasis on networking and collaboration within the group. “The sense of family was mentioned frequently here. While we have freedom to make whatever decisions we deem best for our business, it is important to know we can get more accomplished more quickly if we march together as a group instead of individual store owners.”

Mike Montgomery, vice president of Montgomery’s CarpetsPlus Color Tile, Venice, Fla., said the beauty of this convention is members are fully invested in the group. “Unlike some groups, they don’t withhold our rebate checks unless we come to convention. Our members genuinely want to be here.”

Alliance Flooring, which welcomed 20 new members in 2016, converted two prospects at this year’s show. The expectation is for at least double-digit member growth in 2017.

Screen Shot 2017-03-06 at 10.40.00 AMObservers attribute Alliance Flooring’s success to its laser focus on members’ success and the close relationship management has with its retail partners. “Their leadership is amazingly approachable not only to their members, but also to vendors and all who are committed to success,” said Scott Humphrey, WFCA chairman and CEO, who also delivered a keynote presentation during the conference. “Ron and Jon bring vast experience to the table. They are not bound by traditional ways of doing business in the flooring industry. By far the greatest trait that makes doing business with CarpetsPlus a pleasure is the fact that their leadership is truly committed to the success of the members. They care at the personal and professional levels. That is rare in the business world today.”

Suppliers’ support

In addition to new retail members, Alliance Flooring announced four more suppliers to the group: Beauflor (LVT, rigid core), Bolyu Commercial (commercial carpet, LVT), Southwind (residential carpet, WPC and dryback LVT) and Tarkett (luxury vinyl plank and tile, resilient sheet and laminate).

Beauflor has received plaudits recently for its Pure Click featuring a patented 360 locking system that allows mechanics to install the product in patterns, boarders or quarter-turn the material from one room to the other without the need for transitions. Kevin Logue sees Beauflor as the next USFloors or another IVC. “In three years they are going to be huge—once they get distribution up and running.”

Likewise, existing vendors attested to their strong partnership with Alliance Flooring dealers. Sam Ruble, vice president of sales for USFloors, called the relationship “refreshing.” It doesn’t hurt that USFloors doubled its business with the CarpetsPlus group in 2016 and is poised for an even bigger 2017. “I am a farm boy from Ohio, and to me these people are so down to earth and genuine, they really make me feel like my neighbors.”

Karndean, a longstanding member with CarpetsPlus, was named Hard Surface Supplier of the Year by the CarpetsPlus membership at the show. Throughout the past year, the prominent LVT supplier has worked closely with CarpetsPlus to produce Design Destinations, a private-label merchandising system that is part of the Destination program. “We love these guys,” said Tim Hanno, vice president of retail sales. “We have a great relationship with this group. They more than meet us halfway. There is a level of trust here.”

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CarpetsPlus names Karndean Designflooring Hard Surface Supplier of the Year

Karndean-Designfloor_logo-2-col-on-white-background-1024x270Export, Pa.—Karndean Designflooring, a market leader in luxury vinyl tile (LVT) flooring was named Hard Surface Supplier of the Year by the CarpetsPlus membership at the group’s annual summit in Atlanta on Feb. 27.

The award recognizes the supplier who has had the best overall performance in the past year. Award recipients were voted on by the CarpetsPlus Color Tile membership, comprised of approximately 400 retailers. More than 50 suppliers were eligible to receive this distinction.

The awards presentation was a culmination of a successful weekend for Karndean at the CarpetsPlus summit. Karndean sponsored the welcome cocktail party for the summit on Saturday night, participated in the Emerald Sponsor luncheon on Monday and was presented with the award Monday evening. Throughout the past year, Karndean has worked with CarpetsPlus to produce “Design Destinations,” a privately labeled display, which made its debut at the summit. Karndean was the only LVT supplier to be included in the Design Destinations program.

Karndean Designflooring joined the CarpetsPlus Color Tile group in 2012. The CarpetsPlus Color Tile group was established in 1996 and provides independent retailers with a menu of professional tools to grow a successful floor covering business, including product and sales training, national pricing and rebates, and member and consumer websites.

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CarpetsPlus gets first look at Destination showroom concept

October10/17, 2016: Volume 31, Number 9
By Ken Ryan

cp-destination-showroom_0161Pittsburgh—All buying groups use networking opportunities and best practices to educate their members. CarpetsPlus Colortile is going one step further with its biennial summit meetings where one member retailer hosts other floor covering dealers in a show-and-tell format.

This year SP Floors & Design Gallery of Canonsburg, Pa. unveiled the group’s first fully furnished Destination showroom. Introduced in 2015, Destination started as a carpet boutique within the showroom and expanded to include hard surfaces and displays that emphasize fashion and color.

Stacey Pape, owner of SP Floors, reflected on the implementation of the Destination format. In building her store—a former Ethan Allen showroom—she wanted to create an environment that was more fun and enjoyable for customers. “We wanted something different, something people would talk about—a showroom that was off the wall and bizarre but when put together it is pretty neat.”

SP Floors spans 12,000 square feet, including warehouse space. The Destination portfolio includes 10 displays featuring banners such as Color Destination, Performance Destination, Fashion Destination and Design Destination. CarpetsPlus dealers have the option of taking on as many displays as they choose or none at all—it is up to them. In creating a more fun environment for customers, SP Floors cordoned off an area just off the entrance where customers can sit, have a drink or snack, watch television, pet Aspen (the company’s mascot) or discuss their needs with sales associates.

Another focal point is the 400-square-foot builder selection center. Two-thirds of Pape’s business, or $4 million a year, is generated from the builder trade. Several years ago, SP Floors partnered with Maronda Homes, a large builder in western Pennsylvania, to create the new department. Maronda Home buyers can make an appointment to visit the showroom and select new carpeting, flooring, countertop and cabinetry options through a spreadsheet program with drop-down menu options.

“What’s really nice about it is we’re able to help the homeowner pull it all together in one place,” Pape said. While the initial set-up for the builder selection center took some time, she said it all works seamlessly in the end. In all, SP Floors works with 10 builders that service the local market.

Pape started SP Floors from scratch in 2009, at a time when the builder business was in the tank. Today hers is a $6 million enterprise. “Stacey built an amazing business in seven years out of nothing,” said Ron Dunn, co-CEO of Alliance Flooring, which oversees CarpetsPlus Colortile.

Dealers react favorably

outsidegroupcrazyCarpetsPlus Colortile dealers who attended the event applaud the new Destination format. Josh Elder, owner of Gainesville CarpetsPlus Colortile, who is on the buying committee that has been developing this program, said he loves the 56-pin carpet displays because they free up so much room. “It’s like I told one of my reps: ‘Every inch of my showroom has a cost associated with it, and I want the biggest bang for my buck.’ What I am seeing is the manufacturers are also embracing this concept and coming out with new private-labeled products, which is one of the big reasons for being in a group. Plus, it was time for an overhaul of our old displays that are now 10-plus years old.”

Elder is not alone. Paul Schallberg, co-owner of Star Flooring & Design, Boulder, Colo., says the seamless layout of SP Floors makes it easy to move from one department to another. “The Destination concept is something we are excited about. It is bringing the best products from the premier carpet mills and hard surface manufacturers in an easy-to-use, easy-to-sell private- labeled display program. We are definitely all in.”

The Destination program will be fully launched at the group’s annual convention in Atlanta. In the meantime, CarpetsPlus is seeking input from members on what elements—i.e., marketing tools, upgraded website, private-labeled merchandising programs—are important in driving the Destination program. “Our goal is to get everyone who has been here to this summit to get on board,” Dunn said.

During the Summit, members got a sneak peek at Web Pro 3.0, the group’s new online digital marketing program offering search engine optimization, a monthly Google Analytics report and other tools that can be customized for members. “We’ve gotten nothing but positive reviews,” said David Ellis, advertising and public relations manager for CarpetsPlus Colortile, who gave a demo of the program during the summit. “They really love the update, they think it’s fantastic.”

From fresh merchandising concepts to selling aids and tools, it’s all designed to boost sales and profits for members. “The purpose of a summit is for members to leave with a few things they can take away for their businesses,” Dunn explained.

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Dealers optimistic about fall selling season

Volume 28/Number 6; September 1/8, 2014

By Ken Ryan

Screen Shot 2014-09-11 at 9.42.40 AMThe harsh 2014 winter that disrupted business for many flooring dealers is but a distant memory, replaced by optimism built on a strong summer and the prospect of a robust fall selling season.

FCNews spoke to several flooring dealers who said business is good—in most cases exceeding expectations—and the outlook for the fall is even better.

Abbey Carpets Unlimited – Napa, Calif.

Not even a magnitude 6.0 earthquake in Napa—the largest earthquake to strike Northern California in 25 years—can shake the momentum that Abbey Carpets Unlimited has been experiencing.

“We have been busy all summer and I only see our business increasing as fall arrives,” said owner Janice Clifton. “It might be a little hard to judge actual numbers this year because of the [Aug. 24] earthquake. I’m sure quite a bit of our business will be related to quake damage, but, even without that business, we are seeing a positive trend in sales across the total line of products. Once again, in our area we are seeing a much larger increase in hard surface versus soft surface floors.”

Enhance Floors & More – Marietta, Ga.

Elisabeth Stubbs, co-owner, is “extremely optimistic” about sales this fall. “In fact, other than January and February—horrible, horrible winter weather in Atlanta—2014 has been excellent,” she said. “Once spring began to arrive, sales became very steady and consistent.

“Another reason for our optimism is that we are moving into a new, larger (by 2,000 square feet) design center later this month. We are bringing in quite a few new product lines and will have some exciting grand opening specials from our vendor partners. And that will be on top of other events that we will participate in, such as the Mohawk Anniversary Sale, National Karastan Month, Shaw’s 30 Days of HGTV Home and the Shaw Floor Now, Pay Later promotion. We believe anyone who has been waiting and dreaming about their new floors will have no good reason not to purchase this fall.”

Through July 2014, Enhance’s sales are up almost 9% from the year-ago period, Stubbs said. “Hardwood flooring and luxury vinyl are up. We also do kitchen and bathroom remodels, and those are up significantly as well. Carpet is down a little, but we are selling more higher-end carpets. Tile and laminate are flat.”

Dillabaugh’s Flooring America – Boise, Idaho

“We’re looking at things remaining much the same as they’ve been—which is good,” said Casey Dillabaugh, vice president. “We’ve had one of the busiest summers in recent history, not just from a new construction standpoint, but also from a retail and commercial standpoint. When you factor all aspects of our business, we expect much of the same growth to continue, which is roughly 10% to 15% over the previous year. We’re seeing more and more clients wanting the full renovation experience, whether it be for one room or the entire home, and our ability to service that with flooring, granite, cabinets and window coverings definitely helps us continue to grow.”

Carpetland USA – Davenport, Iowa

Eric Langan, who operates nine stores in Iowa and Illinois, believes the fall selling season will be slightly above average this year. “We lost sales this spring due to the severe and lengthy winter in the Midwest. Since then, we have seen an above average summer and I believe we will see something similar this fall in regards to sales.”

Redi Carpet – Stafford, Texas

Redi Carpet specializes in the apartment industry, which means summer is its high season. “Our business this year is running 8% ahead of last year, including our summer season, which will wind down after this month,” said Jerry Hosko, president and COO. “Business overall this year has been good but not as robust as 2012 and 2013.”

Contract Furnishings Mart – Tigard, Ore.

Matt Bechtold, operations manager, said this National Floorcovering Alliance member is expecting a solid fall. “Business has been good so far this year, and we haven’t seen any signs that would lead us to believe it won’t continue. I do expect carpet sales to be soft as more and more customers are looking for hard surface products.”

Carpetland ColorTile – Rockford, Ill.

Housing starts are up in the Midwest, and although overall building permits are down, Carpetland ColorTile is seeing substantial growth in the nearby region with corporate and education renovations and new construction, according to Kevin Rose, president. “Cranes are moving again, [you can see changes in] part of the skyline in downtown Chicago, and that is exciting for us. I expect a strong end of the year and a solid first quarter into 2015. The retail and commercial sectors are both strong, and I don’t see that declining anytime soon. Hopefully the Feds will keep the interest rates low into 2015 and the economy can continue to slowly grow with more new hirings.”

Ron Dunn, co-CEO, Alliance Flooring

Management of the group that operates under the CarpetsPlus and ColorTile brands is optimistic about the remainder of the year. “Based on the analysts we pay attention to and the RV tour we just completed, I would project sales will be up for those who go after them,” Dunn said. “There are plenty of reasons for this. Housing starts are up, which is the No. 1 indicator for our industry. New construction in general is up. Sales movement in existing homes is up. Remodeling is up.

“However, one of the problems independent retailers are experiencing is more and more consumers of all age groups are buying from the big box stores and national chains. Still, there is strong opportunity. Sales activity as a whole will likely be up 5% to 7%. This will be a strong fall for those who have not lost their competitive spirit and have established competitive advantages with their businesses.”

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Shaw named Alliance Flooring hard surface supplier of the year

Dalton—Alliance  Flooring, parent of CarpetsPlus, Carpet Tile and Carpetland Color Tile retail stores, has named Shaw as its Hard Surface Supplier of the Year. Shaw received the award at the annual Alliance Flooring convention held at the Orlando Gaylord Hotel in Orlando, Fla., on March 14. Continue reading Shaw named Alliance Flooring hard surface supplier of the year

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Beaulieu Awarded CarpetsPlus “Supplier of the Year”

Dalton, Ga.—CarpetsPlus, Color Tile and Carpetland stores of Alliance Flooring recognized Beaulieu of America as “Soft Surface Vendor of the Year.” This was the first time for Beaulieu to be so honored by the nationwide chain of over 450 stores. The award was presented at the company’s annual convention at the Orlando Gaylord Hotel in Orlando, Florida. Continue reading Beaulieu Awarded CarpetsPlus “Supplier of the Year”

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Alliance Flooring uses web, private labeling to ‘drive’ sales

ORLANDO, FLA—Alliance Flooring’s annual convention here was themed with one word: Drive. Commonly used in this industry to facilitate store traffic and sales, close to 450 members of CarpetsPlus, Colortile, Carpetland and Floorco were asked to use the word as a metaphor for the journey of today’s state of business. Continue reading Alliance Flooring uses web, private labeling to ‘drive’ sales