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CCA Global Partners helps members compete

Manchester, N.H.—During its annual summer conventions, CCA Global Partners businesses’ Carpet One Floor & Home and Flooring America offered members the opportunity to compete more effectively in its area rug business through the e-Commerce platform Rugs.Shop.

The website offers over 35,000 unique area rugs and facilitates the online ordering experience for customers. Rugs.Shop also supports the site with an online and telephone customer service team. Through this new program, members of Carpet One Floor & Home and Flooring America will be able to use the platform, customized to their local store, to offer this online area rug selection to their customers. 

“While customers still prefer to go into the store to purchase installed flooring, the area rug business has greatly shifted towards online sales,” said Charlie Dilks, chief product officer, CCA Global Partners. “Working with Rugs.Shop allows us to help our members compete and increase profits from online sales.

For a local, independent retailer, keeping up with the technology and support systems needed to effectively compete in e-Commerce can be difficult. The recent Supreme Court ruling on the subject of internet sales tax is just one example of risks involved for independent retailers trying to sell online.

The program offered through CCA reduces these risks significantly, if not completely. Participating members will receive a dedicated, branded site to use for their customers, creating a seamless customer experience. Members will also have the support of a customer service team, credit card processing and drop ship logistics services.

As an added marketing opportunity, stores can also provide their customers with a coupon to their rug shop after a hard surface flooring sale. On the sales management side, stores will be able to track sales to a specific sales professional in order to allocate online rug sale commissions.

 

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Carpet One Floor & Home to hold convention ‘Xperience’

Montreal—Carpet One Floor & Home members will come together for their annual summer convention from at the Montreal Convention Center. This summer’s convention will be transformed into a whole new experience under the convention theme "C1 Xperience." C1X will offer an accelerated agenda with impactful key note speakers, focused networking and an all new C1XPO exhibit hall experience. Throughout C1X, Carpet One Floor & Home members will be focusing on the power of supporting core cooperative programs, the difference a strong commitment to customers can make and the keys to converting more leads to sales.

Members will learn how a renewed focus on core products and programs offered through Carpet One Floor & Home will help keep their businesses fueled for success. The new C1XPO floor layout will have a smaller overall footprint, but offers more space dedicated to showcasing all displays and products that members should be taking advantage of.

Through expert speakers and Carpet One Floor & Home executives, the convention will help members focus on their commitment to their business and their customers. They will see the power a strong commitment makes and leave with a renewed sense of ownership of the future of their business.

Carpet One Floor & Home is making significant strides in reaching customers through digital technology. In addition to revealing new website enhancements and digital programs, C1X speakers will help members learn how to convert more leads to sales and convert sales to more profitable sales.

 

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Dealers report mixed reviews for first quarter

April 16/23, 2018: Volume 33, Issue 22

By Ken Ryan

 

The first 100 days of 2018 have yielded some uneven performances for flooring retailers and distributors, with most reporting a slow start in January and February followed by some improvement in March/early April. Still, the prevailing sentiment is that, to date, 2018 has been an underachiever, saddled by late winter weather woes in the East and Midwest along with burgeoning inflationary pressures.

Cathy Buchanan, owner of Independent Carpet One Floor & Home, Westland, Mich., didn’t mince words when asked to assess the first 100 days. “I wish you wouldn’t have to bring up the past when it comes to the first three months of 2018 because they were horrible,” she told FCNews. “I haven’t seen numbers down like this in at least four years. We didn’t make our mark. For January through April 10 we are down 12.7% in written sales. Thank goodness for our delivered sales.”

Buchanan would not use weather conditions as an excuse, either. While acknowledging that it does play a part, she noted it will play a completely different role once the weather breaks. “People will be focusing on their yards and enjoying warm weather. It’s a catch-22 with the weather. I have to think positively, but that is a hard thing to do because we are heading into the summer months when traffic is typically down. I can’t explain this phenomenon; it doesn’t make sense. Retail is struggling and maybe it is due to e-commerce purchases.”

Flooring retail continues to be a roller coaster business month to month, and regional differences play a role. For example, in San Antonio, Atlas Floors Carpet One got off to a rough start before things started to turn around, according to Billy Mahone III, manager. “Overall business has been up the first 100 days, but it is interesting how we got there.” January and February were slower than normal, he noted, but business has been booming since. “We are expecting business to be steady through the rest of 2018, resulting in a moderate, single-digit increase over last year.”

It was also a slow start for The Vertical Connection Carpet One in Columbia, Md., which experienced a lighter-than-normal January. “Since then, business has picked up nicely,” said Adam Joss, co-owner. “We’re pushing full steam ahead; we’re pacing for a record year. At some point, business will turn. However, we don’t see any signs yet.”

A year ago, weather in the mountains out West was brutal with record snow. Not so much this year, and the results proved favorable to dealers like Dillabaugh’s Flooring America in Boise, Idaho. “The first quarter was eerily manageable,” said Casey Dillabaugh, owner. “The mild winter of 2018 has made our ability to fulfill the needs of both residential and commercial contractors at the same time as our retail work.”

Similar to their retail brethren, distributors reported some mixed results. For example, Scott Rozmus, CEO of FlorStar Sales, a top-20 distributor based in Romeoville, Ill., said the first 100 days of 2018 were a little slow vs. 2017. However, he noted 2017 was particularly strong by comparison. “In talking with our clients, weather across the Midwest impacted business in parts of February and March, which usually are fairly busy months. January was OK, but folks were slower later in the quarter.”

Jeffersonville, Ind.-based Gilford-Johnson Flooring, another top-20 wholesaler, finished the first quarter very close to its budgeted goal. However, as it entered the second quarter, call volume and sales were slower than last year. “But I remain very positive, especially now that the Mastercraft acquisition in Florida has been integrated into Gilford-Johnson and the Florida team is fully trained on all of our product offerings,” said Dennis Cook, president and CEO.

Inflation concerns

Industry observers have seen consumers trading down from higher-priced products like wood into LVT and WPC during the first 100 days. The result: Dealers are closing sales, but the ticket might be smaller. Then there is the issue of inflation, which is beginning to rear its ugly head.

“Over the next year it appears evident we will see some significant inflation,” FlorStar’s Rozmus predicted. “Suppliers across the board are announcing significant increases. Many cost inputs are increasing substantially, whether in raw materials, such as plasticizers, or in transportation costs—not just freight per se, but additional costs due to newer regulations, driver scarcity, etc. Many people in the channel have limited experience managing in an inflationary environment. The consumer or end user ultimately needs to bear the cost of inflation but getting there sometimes is easier said than done.”

For Bob Weiss, CEO of All Tile/Carpet Cushions & Supplies, in Wood Dale, Ill., the first 100 days has been more about managing a new location. “We just moved into our new corporate facility in Wood Dale, so the excitement of the combined operations has permeated the first 100 days,” he said.

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Carpet One Floor & Home stores install flooring for injured veterans

Warren’s Carpet One Floor & Home in Amherst, N.Y., and Floors Inc. Carpet One Floor & Home in South Lake, Texas, recently installed flooring in two new smart homes for injured American veterans.

USMC CPL Mark O’Brien, along with his wife and two children, moved into their donated smart home this past fall. In late November, just in time for the Thanksgiving holiday, USMC SSGT Marcus Burleson and his family were likewise presented with a custom-built smart home.

CPL O’Brien, now a resident of East Aurora, N.Y., was severely injured in 2004, after a rocket propelled grenade struck his Humvee during a combat mission in Iraq. He sustained a traumatic brain injury and lost both his right arm and his right leg.

Warren’s Carpet One Floor & Home donated the flooring installation throughout the O’Brien home, while both Madison Carpet One and Tontine Carpet One provided assistance.

SSGT Burleson, now a resident of Dublin, Texas, was severely injured by an IED while serving in Afghanistan—his third deployment—in late 2011. He lost both arms in the explosion and sustained a broken neck, multiple broken bones, and the loss of vision in his left eye.

Floors Inc. Carpet One Floor & Home donated the flooring installation throughout the Burleson home.

“This is a season when many of us pause and reflect on all we are thankful for,” said Eric Demaree, president of Carpet One Floor & Home. “During this time of giving, we’re especially honored to show our gratitude by helping provide smart homes for some of the selfless individuals who gave so much of themselves.”

Since 2014, Carpet One Floor & Home has been a proud partner of Building for America’s Bravest, a program of the Stephen Siller Tunnel to Towers Foundation. The national floor covering cooperative has assisted in the completion of several dozen smart homes, all provided at no charge to veterans who’ve sustained life-altering injuries in the line of duty.

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Carpet One reveals 2017 pink ribbon welcome mat

257593-WM2017_2175-ac5308-original-1504614036Manchester, N.H.—Carpet One Floor & Home released its 2017 collection of pink ribbon welcome mats to support breast cancer research, with 18 new mats that are stylish, humorous or whimsical to marry with any home design preference. The Carpet One Welcomes Your Support campaign has been raising funds to support organizations and researchers searching for a cure since 2004 and has raised almost one million dollars so far.

Twenty-five percent of each sale will be donated to The Breast Cancer Research Foundation (BCRF). Each mat is made in the USA complete with a sturdy rubber backing and a pink ribbon to remind people of the cause each mat stands behind. All of Carpet One Floor & Home’s welcome mats are stain- and water-resistant and machine-washable.

“I love the passion and creativity that goes into this collection of welcome mats,” said Terri Daniels, vice president of public relations for Carpet One Floor & Home. “Each design has a story to tell. It’s rewarding to brighten our customers’ doorsteps while we’re working to make a difference in the fight against breast cancer.”

In their traditional use as welcome mats, Carpet One Floor & Home’s pink ribbon mats help keep floors clean by trapping dirt before it makes its way into a home, but the versatile designs add color and protection to any area of the house, including foyers, kitchens, baths, pet areas and more.

Pink ribbon welcome mats are available year round at Carpet One Floor & Home stores for approximately $24.99. These pink ribbon mats make great gifts and add a special touch to a home.

For more information, visit carpetone.com.

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Carpet One Floor & Home welcomes new advisory council members

Screen Shot 2017-10-02 at 3.42.04 PMManchester, N.H.—Carpet One Floor & Home has announced four new members to its advisory council: Kelly McDonald, McDonald Carpet One Floor & Home, Boulder, Colo.; Chris Taylor, Carpet Master Carpet One Floor & Home, Latham, N.Y.; Laura Rosborough, Carpet One Floor & Home, Mentor, Ohio; and Dean Kelly, Carpet Baggers Carpet One Floor & Home, Charleston, S.C. Carpet One Floor & Homes 12-member council meets periodically through the year to advise senior management and help shape the direction of programs developed by the flooring retailer cooperative.

“Our advisory council is essential to make sure our strategy is in line with what our members need,” said Eric Demaree, president of Carpet One Floor & Home. “We depend on them to be the voice of our membership and they are there to challenge us to provide the best service possible to our members.”

Each new advisory member was selected to represent one of four regions previously represented by retiring members Cindy Corbett, John Mazzullo, Scot Hill and Will Dukes.

All new members of the advisory council will take on their official duties at the annual fall advisory council meeting taking place the first week of October in New Orleans, La.

For more information, visit joincarpetone.com or ccaglobalpartners.com/divisions/carpet-one.

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Carpet One Floor & Home shows support for veterans, participates in NYC 5K

259289-Carpet One Team Photo-f03b79-large-1506437274Manchester, N.H.—Carpet One Floor & Home participated in the Stephen Siller Tunnel to Towers Foundation annual T2T 5K run and walk in New York City, Sept. 24. The event honors the sacrifice of firefighter Stephen Siller who laid down his life to save others on Sept. 11. The Tunnel to Towers foundation supports our first responders and our military through the Building for America’s Bravest organization, which builds smart homes for catastrophically injured veterans.

Carpet One Floor & Home’s team of over 200 storeowners and employees raised $92,697 for the cause putting them in the top three fundraising teams at the event. Storeowners traveled from all across the United States to participate in this event.

Carpet One Floor & Home has been supporting the Stephen Siller Tunnel To Towers Foundation through active participation in their Building for America’s Bravest program since 2014. To date, they have installed flooring in 33 smart homes.

“Our partnership with this inspiring organization has brought our whole cooperative closer together,” said Howard Brodsky, co-CEO of CCA Global Partners (Carpet One Floor & Home’s parent company). “Our members are so passionate about making a difference in the lives of the service members who have sacrificed so much to protect their country.

The Carpet One Floor & Home team dedicated their efforts to the memory of Mike Blanton, a Carpet One Floor & Home member who unexpectedly passed away this spring. “Mike was an exemplary individual who dedicated both his time and money to giving back to his community,” Brodsky said. “He played a big role in the construction of Cpl. Todd Love’s smart home in Douglasville, Ga.”

To learn more, visit carpetone.com/our-bravest.

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Carpet One Floor & Home donates to the Travis Mills Foundation retreat

Screen Shot 2017-08-29 at 11.53.36 AMRome, Maine—Carpet One Floor & Home, in support of the Travis Mills Foundation, has donated the flooring installation for a Maine retreat. The foundation is dedicated to helping injured veterans and their families, and this new retreat will provide a place for them to get away.

The Travis Mills Foundation was founded by Travis Mills, a retired United States Army Staff Sergeant of the 82nd Airborne. In 2012 Mills lost major parts of both legs and both arms to an explosion during his third tour of duty in Afghanistan. Mills is one of only five quadruple amputees from the wars in Iraq and Afghanistan to survive his injuries. In 2013, after returning home and participating in recovery, Mills founded the Travis Mills Foundation. Mills lives and operates the foundation by his personal motto: “Never give up. Never quit.”

The Travis Mills Foundation purchased a Maine property in 2015 with plans to build a retreat for other combat-injured veterans and their families. The estate had previously been owned by Elizabeth Arden and was an operating spa for much of the 20th century. An estimated $2.75 million was needed to renovate the estate and install the necessary features to make the retreat and all of the activities accessible for injured veterans. To aid these renovation efforts Carpet One Floor & Home installed flooring that is both functional and complementary to historic building. Mohawk provided the LVT and carpet tiles used in the project.

Carpet One Floor & Home has partnered with Building for America’s Bravest for over three years. In October 2014, Mills, his wife and daughter received a smart home through Building for America’s Bravest. Since then Carpet One Floor & Home has actively followed Mills’ foundation and was thrilled to contribute to the retreat.

For more information, visit travismills.org

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Carpet One helps support injured veterans, service members

screen-shot-2016-11-11-at-12-10-15-pmManchester, N.H.—Carpet One Floor & Home continues to support the Stephen Siller Tunnel to Towers’ Building for America’s Bravest program in its effort to build specially adapted “smart homes” for catastrophically injured service members. Building for America’s Bravest was developed with the goal of offering America’s returning heroes the opportunity to live better, more independent lives.

Each “smart home” is built to be energy efficient, automated and easily accessible, with customized features to suit the needs of the individual recipient. For three years, Carpet One Floor & Home has provided the flooring installation for every “smart home” built, while partner company Mohawk Industries has provided the floors.

“In partnering with Carpet One Floor & Home, we knew that we’d be supported by passionate, local business owners with the knowledge and experience necessary to produce beautiful, quality floors suited to the needs of each individual,” states Frank Siller chairman and CEO of the Stephen Siller Tunnel to Towers Foundation. “Their efforts have made a significant difference in the lives of many heroes over the last three years.”

Across the nation, Carpet One Floor & Home stores have come together with other local businesses to help build “smart homes” for catastrophically injured heroes returning home to their communities. To date, the company has provided the flooring and installation for 26 “smart homes,” with five currently in progress. Together with Mohawk, their three-year commitment to the construction of “smart homes” will total $2.3 million dollars in contributions.

“Partnering with the Stephen Siller Tunnel to Towers Foundation and its Building for America’s Bravest program has been a privilege,” Howard Brodsky, Carpet One Floor & Home co-CEO, said. “Watching Carpet One Floor & Home stores and their local communities come together to support these worthy individuals has been one of the most rewarding endeavors our company has experienced.”

In additional to hands-on support, the flooring retailer continues to raise funds and awareness at the local level through in-store initiatives, and at the national level through public relations and marketing efforts. Most recently, Carpet One Floor & Home participated in the 15th annual Stephen Siller Tunnel to Towers 5K Run/Walk in New York City, raising over $100,000 for Tunnel to Towers’ mission, which is to honor and support first responders and the military.

Customers are also offered the opportunity to support the worthy cause, with donations of any denomination welcomed at local Carpet One Floor & Home stores across the nation.

For more information on Carpet One Floor & Home’s partnership with Tunnel to Towers and its Building for America’s Bravest program, visit CarpetOne.com/our-bravest.

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Carpet One Floor & Home, Angie’s List connect to benefit local flooring retailers

screen-shot-2016-10-17-at-2-01-27-pmManchester, N.H.–Carpet One Floor & Home launched a new program with Angie’s List, a trusted name in the home renovation community that provides consumers with access to verified reviews and information on local professionals.

Carpet One Floor & Home hopes to help more Angie’s List members connect with their local flooring retailers, giving them an alternative to national chain retailers. Because they are a cooperative of independently owned flooring stores, Carpet One Floor & Home can offer Angie’s List users a local option when it comes to their flooring needs while ensuring that they’ll still get great pricing, quality flooring and professional installation.

Another benefit for Angie’s List customers is The Beautiful Guarantee, available only at Carpet One Floor & Home stores, which gives customers the confidence to purchase their new flooring without worrying that it won’t look the way they expect.

“This new program not only provides our member stores with increased exposure across other flooring categories, but also helps them save on their advertising costs,” said Janice Jacobs, vice president of marketing, Carpet One Floor & Home. “Eligible Carpet One Floor & Home stores not participating in Angie’s List advertising now have the opportunity to do so.”