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Executive forecast: Carpet mills continue to invest in technology, hope for a turnaround

Carpet mills continue to invest in technology, hope for a turnaround

 

By Louis Iannaco

 

In broadloom, it continues to be about the housing market and, according to mill execs, jobs. 2011 can best be described as flat, and as for what executives see for 2012, all indicators continue to point to housing/the economy and unemployment as key indicators for the category’s health.

This is not to say mills have not invested in themselves, and plan to do so in the coming year with technology and social media playing major roles. A light at the end of the proverbial tunnel continues to be commercial, which once again fared better than residential. Continue reading Executive forecast: Carpet mills continue to invest in technology, hope for a turnaround