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Carpenter brings neatfreak’s Everfresh probiotic technology to carpet cushion

Richmond, Va.—Carpenter Co., one of the world’s largest producers of cushion products, announces the signing of a multi-year agreement with neatfreak, a home organization products company. The deal gives Carpenter exclusive rights to use the Everfresh probiotic technology brand in Serenity, its latest carpet cushion product.

Serenity carpet cushion featuring the innovative Everfresh probiotic technology lets consumers enjoy their floors without worrying about harmful bacteria or germs. Already available in many neatfreak laundry products, the 100% organic probiotic technology reduces odor naturally, continuously and safely.

“The floor covering industry recognizes the importance of living in a clean home without the worry of germs that pose potential harm to homeowners, said Rob Heuay, senior vice president, Carpenter. “Serenity with Everfresh probiotic technology does just that.” For instance, when pet accidents occur the urine is transformed into water and CO2 which evaporates, leaving no smell left behind and no lingering bacteria.

The key to Serenity with Everfresh is the use of powerful microbes that occur naturally in nature. Carpenter, which has adapted neatfreak’s proprietary science in this new product line, sees this as a milestone for the carpet cushion category and the flooring industry at large. “It’s safe, effective and affordable,” Heuay stated.

The introduction of the Everfresh brand to the carpet cushion category complements neatfreak’s range of home products such as laundry bags, baskets, hampers and closet organizers. “The global market for odor-reducing products has exploded in recent years, and Everfresh probiotic technology by neatfreak literally gives consumers a natural, proven and safe approach for combating household odors,” said John Collins, president, global marketing and sales, neatfreak group.

For more details about Serenity, contact Rob Heuay at

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Award of Excellence: Mohawk returns to top spot with Best Overall title

By Matthew Spieler

Volume 26/Number 26; May 13/20, 2013

Taking home the 17th Best Overall Manufacturer Award of Excellence was Mohawk Industries. This was the third time Mohawk won top honors. Holding the custom-made trophy is Mohawk’s David Duncan. With him, are, from left, Floor Covering News’ Steven Feldman, publisher and editorial director, and Dustin Aaronson, associate publisher; Mohawk’s Ken Durning; Scott Humphrey, WFCA’s new executive director; Mohawk’s Jeff Lubinsky, and Mike Blick, president and CEO of FCNews.

Roslyn, N.Y.—Mohawk Industries not only reclaimed the Best Overall Manufacturer’s title in this year’s Award of Excellence balloting, four of its divisions were also honored as being the best in their respective categories of expertise, giving it the most trophies of any company in this year’s competition.

In addition to earning the Best Overall award for the first time since 2009 and third time in the competition’s 17-year history, the company’s Karastan, Quick•Step, Dal-Tile and newly acquired Marazzi divisions were also honored as the best. Karastan took home the Award of Excellence in rugs, Quick•Step in laminate, and Dal-Tile and Marazzi were each honored in the tile category—Dal-Tile for Group A and Marazzi for Group B. Continue reading Award of Excellence: Mohawk returns to top spot with Best Overall title