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Laticrete expands Canadian reach with in-country business operations

Bethany, Conn.—Laticrete is expanding its footprint in Canada with a dedicated in-country business operation, including a new office in the town of Tecumseh in the Windsor-Essex region of Ontario. The new business effort strengthens the company’s Canadian presence and provides a base to immediately grow the sales force in the region.

“Canada consistently ranks in the world’s top 10 largest construction markets, making it a prime area for growth,” said Stephen Butkovich, who will lead the business effort as the director of Laticrete Canada. “Over the years, we have seen carryover between the U.S. and Canada with many skilled workers attending American trade shows. This new presence is a prime opportunity to combine the knowledge of those workers and be able to better assist our Canadian customers with easier access to our team and our products.”

Prior to his new role, Stephen Butkovich served as a regional sales manager overseeing business channels of Laticrete in the Mid-Atlantic and Canada-East regions.

“We are excited to welcome Laticrete to Tecumseh,” said Gary McNamara, Tecumseh mayor. “I have always said Tecumseh is a great location with excellent proximity to North American markets. We are pleased Laticrete has chosen our town to open their business and look forward to supporting their future growth in the region.”

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CFI expands footprint in Canada

Forney, Texas—The International Certified Flooring Installers Association (CFI) continues to expand its presence in Canada. A new free-standing facility in Toronto, Ontario, will open in April and be overseen by James Lee Senter, president, Canadian Flooring, Cleaning & Restoration (CFCRA), and Sharon Fenton, executive director, CFCRA.

Fenton and Senter will oversee membership and trainings for the entire eastern region of Canada out of the new facility. The grand opening will include an introduction to four new introductory CFI installation courses including: Moisture and Substrate Floor Preparation, Residential-I Installation Training and Certification, Hardwood-I/Laminate-I Installation Training and Certification and Resilient-I Residential Training and Certification.

“The CFCRA is very proud to be a partner with CFI in Canada,” said Senter. “We believe opening a CFI division in eastern Canada will benefit everyone including the flooring manufactures, their retailers, the flooring installers and most of all the consumers.”

In addition to the introductory class line-up, the Canadian outpost will be offering a full slate of CFI classes in all categories of flooring. Coursework will include carpet, ceramic tile, resilient and hardwood/laminate. All classes will be taught by certified CFI instructors who were trained by lead CFI instructors based in the United States.

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INSTALL announces Canadian National Apprenticeship Competition winner

IMG_20170826_2200421Glassboro, N.J.—The best floor covering apprentices in Canada recently convened in historic Charlottetown, Prince Edward Island, for a unique installation competition. Marking its 25th anniversary, the United Brotherhood of Carpenters (UBC) National Apprenticeship Competition (NAC) attracted dozens of participants to the port city, where they took part in two days of installation competitions and events.

Apprentice Mike McLaughlin, Local 27 Ontario, was named the winner of the flooring installation competition, showcasing his expertise.

Held from Aug. 25-26, the 2017 NAC was hosted by: Atlantic Canada Regional Council of Carpenters, Millwrights and Allied Workers, Carpenter Millwright Colleges and Trust Funds of Atlantic Canada and INSTALL.

“INSTALL’s mission is to train and educate for the purpose of quality flooring installations throughout North America,” said John McGrath, INSTALL executive director. “By supporting this important Canadian event we are able to expand our profile in the country and show prospective floorcovering installers and contractors that INSTALL is committed to building their future.”

Len Bryden, executive director of training and programs for the Atlantic Canada Regional Council of Carpenters, Millwrights and Allied Workers, was pleased to see the continued relationship between the NAC and INSTALL. “The NAC has promoted apprenticeships and highlighted UBC for contractors and installers throughout Canada. The event brings together people from across Canada and allows them to meet, network, share successes and failures, and showcase their talent. It creates a stronger industry and shows off the programs that put us at the forefront in training.”

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AVA by Novalis gains distribution partner in Canada

PrintToronto, Ontario, Canada—Novalis Innovative Flooring has chosen LSI Floors to be its distribution partner in Canada. LSI Floors is based in Toronto, Ontario, and has offices in Hong Kong, New Zealand, Turkey and United Kingdom.

“We are very pleased to have LSI Floors as the Canadian distributor for our AVA Commercial Specified LVT,” said John Wu, president and CEO of Novalis Innovative Flooring. “LSI carries only the highest quality flooring and our association with them represents that commitment.”

Rick Moffatt, creative director and president, LSI Floors, expressed similar thoughts about being a Novalis distribution partner. “Having a friendship with John Wu that spans many decades, it is now our privilege to represent AVA in Canada. Our two product lines complement each other in ways that allow us to expand our product range and our price points in this market.”

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Boa-Franc named 2017 Best Employer in Canada, Gold Level

boa_franc_g_p__mirage_1248298746-680x320Saint-Georges—Boa-Franc, manufacturer of the Mirage hardwood flooring brand, was named for the second consecutive year among the Best Employers in Canada for 2017, according to a survey by Aon in Canada. This survey of 300 organizations publicly recognizes employers that have established outstanding work environments.

Boa-Franc owes its Gold Level ranking in large part to its efforts with respect to engagement, leadership, performance culture and employer brand.

“Working for a company named Best Employer by its workforce for the second year in a row is extremely motivating and gratifying for our 330 employees,” Pierre Thabet, Boa-Franc president, said. “I’m so proud of the entire Boa-Franc team—a passionate, talented team with the spirit that drives us every day to excel. That’s what makes Boa-Franc different from other companies.”

From a human resources perspective, the benefits of this distinction are many. “For the second consecutive year, employees of all levels at Boa-Franc have expressed their appreciation of the company,” said Nicolas Jean, human resources manager at Boa-Franc. “We are delighted with the results, which also point out areas we should focus to become even better. It’s right in line with the continuous improvement culture that’s been a part of Boa-Franc’s DNA for over 30 years.”

The Saint-Georges company behind the Mirage brand has earned 30 distinctions for quality and organizational excellence, including 1st Best Employer in Quebec in 2005, 4th Best Employer in Canada in 2007, and Best Employer in Canada, Gold Level in 2016.

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Fuse Alliance expands in Canada

screen-shot-2016-10-12-at-10-00-14-amLaguna Niguel, Calif.—Fuse Alliance announced that Tapis Dimension, based in Quebec, Canada has joined its growing network of flooring professionals. Tapis Dimension is a full-service flooring company providing professional consulting services for commercial, industrial and residential market segments.

Tapis Dimension offers a wide variety of product in almost every flooring category and provides budget evaluation, disaster assessment, office furniture lift system services, and resurfacing, leveling, grinding, floor repair. The company’s consulting services include product selection based on installation application, technical aspects of installation, advice on industrial and commercial flooring installation, flooring preparation and carpet recycling programs.

“We are committed to growing our network throughout North America, and our Canadian network of flooring professionals is an important aspect of this growth initiative,” said Geoff Gordon, executive director at Fuse Alliance. “We are thrilled to have Tapis Dimension join our network. Their team of flooring experts has extensive product, installation and technical knowledge, making them a perfect fit for our organization.”

For more information on Tapis Dimension and to view the company’s project work, visit tapisdimension.com

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Armstrong announces price increase in Canada

Armstrong World Industries logoLancaster, Pa.–Armstrong announced that it would initiate a price increase for select residential sheet, residential tile, laminate, hardwood, installation and maintenance, and sample products sold in Canada. The increase takes effect with shipments on April 1, 2016.

The company said it is necessary to adjust prices due to the sustained level of the current exchange rate.

All orders shipped on or after April 1, 2016 will be impacted by this price increase.

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Armstrong announces IMA price increase

Armstrong Flooring announced it will raise prices in the U.S. and Canada three-to-eight percent on commercial wallbase products, and select flooring adhesives and floor care products effective with shipments on May 7, 2012. Continue reading Armstrong announces IMA price increase

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Fitzsimmons seeking PC nomination in Banff-Canmore, Canada

by Dawn Smith | Rocky View Weekly | rockyviewweekly.com/

John Fitzsimmons

Entrepreneur John Fitzsimmons has announced his intention to seek the Progressive Conservative (PC) nomination for Banff-Canmore, left vacant by outgoing MLA Janis Tarchuk, who served 14 years in the riding.

Fitzsimmons, founder and owner of Fitz Flooring and member of the National Flooring Alliance (NFA), will spend the next month campaigning in the region in anticipation of the Jan. 28 vote. He will be going up against Cochrane Mayor Truper McBride, who recently announced his intention to seek the nomination. Continue reading Fitzsimmons seeking PC nomination in Banff-Canmore, Canada

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The Juleo Group: Canadian buying group delivers new business model

HICKSVILLE, N.Y.—Homegrown. Grassroots. Salt of the earth. Whichever the euphemism to describe the Juleo Group—one of Canada’s premiere buying groups—it should impart the honest values of hard work and family. Not to give the impression it is old-fashioned; a unique business model accompanied by exclamations like, “right on,” and “cool,” when describing the company makes this retail franchise an individual entity that is taking floor covering specialty retail in a new direction. Continue reading The Juleo Group: Canadian buying group delivers new business model