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Flexco names Belknap White northeastern distributor

BWG_FLEXCO_LOGOMansfield, Mass.—The Belknap White Group (BWG), one of America’s leading full-service flooring distributors, will be marketing and selling the comprehensive Flexco line throughout all six New England states and upstate New York.

“We’re very excited about this new relationship,” said Dan Doyle, vice president branch sales and operations, BWG. “When you work with Flexco, you’re working with a flooring partner that has the experience, determination and dedication to make customers’ rubber flooring visions become realities. For more than 50 years, Flexco has advanced as an industry pioneer and innovator by remaining performance-driven, progress-oriented and partnership-minded.”

BWG will carry all Flexco vinyl and rubber wall base products and trim/molding accessories, the complete range of rubber flooring as well as the entire Flexco stair tread category.

“Flexco believes responsible manufacturing goes hand-in-hand with environmental stewardship,” Doyle continued. “The firm is an active participant in the U.S. Green Building Council’s LEED program. During our mill tour last week, Flexco announced it is now ISO 14000 certified, which took over 18 months to accomplish. Most of its products are Floor Score Certified as well as NSF 332 certified. Many of the products also meet the Collaborative for High Performance Schools (CHPS). Flexco is able to provide Environmental Product Declarations for many of its product categories. And, its products are all made in the USA.”

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Belknap White Group unveils interactive website

BWG_WEBSITE_SCREENSHOTMansfield, Mass.—The Belknap White Group (BWG) has launched a revamped website, designed to serve as a comprehensive and valuable resource for floor covering industry professionals.

“Our new user-friendly site has been crafted to be mobile-friendly,” said Derek Morrocco, BWG digital strategist. “It is just as easily accessed, just as simple to use, by those on the go as it is when used by someone sitting in front of a computer. One upgrade feature to note is our ‘Resources’ page, which provides an overview of everything BWG. From new products to local training events, industry news to manufacturer installation videos, browsers can now find anything they need all in one spot.”

Another key feature of the site includes access to BWG’s extensive portfolio of best-in-class surfacing materials and preparation products. Customers are invited to join BWG’s Décor24 Program to search inventory and easily place orders 24/7 through the site. Price lists, invoice access, delivery status and special promotions are just some of the added-value items the new BWG site offers.

The new website, which is in sync with the group’s ongoing commitment to help customers succeed, also offers the opportunity for clients to sign up for BWG’s Flooring Plus Program as well as a plethora of information on merchandising, marketing, technology, education and business resources.