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Armstrong, Bruce floors featured in American Dream Builders series

View More: http://americandreambuilders.pass.us/adbLancaster, Pa. – Armstrong and Bruce flooring join the premier season of NBC’s one-hour reality competition series, “American Dream Builders,”hosted by designer Nate Berkus. The show premiered on March 23 and can be seen on Sundays at 8/7c.

Each week the contestants will be pitted against each other in two massive, transformative home-renovation projects. They will be asked to redesign and renovate the space from the inside out – all in a matter of days, ultimately competing for a cash prize of $250,000.

From Spanish to Tudor to midcentury modern, the designers will be expected to produce sweeping home renovations that bring a fresh, modern sensibility while remaining true to the home’s innate charm and design characteristics.

“We are delighted to work with the incredibly talented American Dream Builders team, and to have our products considered by interior designers from across the country,” said Mara Villanueva-Heras, vice president, marketing, Armstrong Floor Products. “People are feeling more confident and inspired to make changes to their homes, not only to increase the value, but more importantly to enhance their quality of life and find products that fit their lifestyles and tastes.”

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Derr Flooring Co. celebrates 100 years in distribution business

Volume 27/number 15; December 3/10, 2012

When John Hartenstine Derr started the Derr Lumber Co. in Philadelphia in 1912, he probably didn’t know the business would have what many others could only hope for: staying power. Now, over 100 years later, the company has grown into one of the largest hardwood flooring distributors in the country.

“Changing products, representing quality manufacturers, and exceptional service
has kept us in the forefront of what our customers want,” said Chester Derr Jr., current president and CEO. “In every generation, we have done things that have kept pace with the market and have allowed us to keep moving forward.” Continue reading Derr Flooring Co. celebrates 100 years in distribution business

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Builders vote Armstrong flooring number one in study

Lancaster, Pa. – Armstrong and Bruce brands were voted leaders by building professionals in Builder magazine’s 2012 Brand Use Study in multiple categories including vinyl flooring, laminate flooring and hardwood flooring, earning top spots in the survey for almost 20 years running. Armstrong swept all fields, earning highest honors in Brand Familiarity, Brands Used in Past 2 Years, Brands Used the Most, and Quality Rating. Bruce hardwood was the frontrunner in the hardwood flooring category.  Continue reading Builders vote Armstrong flooring number one in study

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Improving economy gives hope

by Matthew Spieler

While every flooring category has been hit hard by the recession, perhaps none more so than wood—in the five years following its high water mark in 2006, the segment is down 40%. So it should come as no surprise as the economy shows signs of steady improvement manufacturers feel the slide is finally over. Continue reading Improving economy gives hope

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Fall product preview: Wood mills offer variety to help dealers capture sales

Of all the flooring segments, the wood category has been hit the hardest since the housing market crash and subsequent economic decline. While the sector is no longer falling off a cliff, sales continue to struggle as consumers become ever more vigilant with their spending.

The difficulties, however, have not stopped manufacturers from bringing out new products and technology for the fall selling season. While the handscraped, rustic look continues to be popular, companies are introducing a wide range of designs and features as they try to help retailers grab consumer interest. Continue reading Fall product preview: Wood mills offer variety to help dealers capture sales

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Wood introductions emphasize consumer value, facilitating greater revenue for retailers

Fall means back to school and back to the daily grind for many. But minds at some of the top hardwood mills have been grinding all summer to roll out new products, programs and promotions for the coming season.

Times have been tough for the hardwood category. With an over abundance of products moving slowly through the supply chain, many manufacturers are updating current collections and providing selling tools to fill sales tickets. Displays and advertising are also a popular way in which suppliers are keeping their dealers poised to pounce on sales for the fall selling season. The rising cost of virgin raw materials in the category even has one major mill offering a 100% reclaimed product. Continue reading Wood introductions emphasize consumer value, facilitating greater revenue for retailers

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Laminate: Fall products build on earlier intros

It may still be summer according to Mother Nature, but with kids going back to school and Labor Day around the corner fall is in the air. As such, laminate manufacturers are in the process of restocking retail displays with new collections, new designs and new colors to help dealers capture consumers searching for ways to spruce up their homes.

The following is just a sampling of the latest products hitting the market. For the progressive retailer, some of these may already be in stock but there are sure to be a few discoveries in the list. Continue reading Laminate: Fall products build on earlier intros

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Good times or not, brands mean profit

In this fast-paced world of constant change with a countless number of advertising impressions seen each day, the importance of offering well-recognized, highly trusted brands has become greater than ever. Every year, many research projects are done to test the theory of brand strength versus buying habits, the monetary value a brand has, and a host of other things. And, whether these studies are done by the companies that own the brand or an outside source, one thing is clear: Brands, whether you own them or sell products under the name, add to a business’ bottom line. Continue reading Good times or not, brands mean profit

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High end laminate products holding their own during tough times

Sales of high-end products may be coming back based on various corporate reports but in the laminate category they have remained constant as consumers do not want to sacrifice either looks or performance for price.

“While it’s true consumers are searching for greater value,” explained George Kelley, CEO of Pergo, N.A., “it does not mean the majority of them are truly interested in sacrificing superior design and performance to buy a cheaply made product.” Continue reading High end laminate products holding their own during tough times