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Resilient: LVT innovations continue to drive category

By Ken Ryan

Luxury vinyl tile (LVT) continues to be the runaway success story of the flooring industry. LVT is such a big hit, in fact, some distributors consider it a category unto its own rather than a leading segment of resilient.

Indeed, as the flooring industry slowly recovers from the deepest trough many veterans can ever recall, distributors continue to add a greater percentage of LVT to their resilient mix. For example, resilient now makes up 65% of Cain & Bultman’s business, up from 60% two years ago. The Jacksonville, Fla.-based distributor has realized healthy double-digit gains thanks to LVT and sheet vinyl products like Armstrong’s StrataMax. Continue reading Resilient: LVT innovations continue to drive category