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Market Maker Events launches Flooring Markets brand

Atlanta—Market Maker Events has launched a new portfolio of select regional markets for the floor covering industry. Titled Flooring Markets, these regional trade shows target the residential sector.

Flooring Markets (flooringmarkets.com) is a branded collection of three regional flooring trade shows. The Flooring Markets in Atlanta (Southeast Flooring Market), Dallas (Southwest Flooring Market) and Biloxi (Mississippi Coast Flooring Market) are strong, leading hubs for the residential floor covering industry. The expo floor features top flooring manufacturers and distributors showcasing their newest products, equipment, technology and techniques with hands-on demonstrations. Attendees consist of flooring retailers, interior designers, builders and architects.

Over the past decade, regional flooring events have become the preferred method of doing business in the flooring industry. Buyers are able to source new products and meet directly with suppliers without traveling or leaving their stores for long periods of time. Buyers appreciate the low cost and convenience that regional markets provide. Exhibitors value regional markets because they are able to gain exposure among strong buyer attendance with low exhibit costs, accomplish a high ROI and meet personally with customers.

Crescent Hardwood is a perfect example. “We are committed to excellence for our customers and a high level of visibility to our vendors and their products,” said Klaus Sichelschmidt, vice president of sales and marketing. “By participating in the Southwest Flooring Market in Dallas and the Mississippi Coast Flooring Market in Biloxi, we can offer our customers a full exposure of most of our product lines. The MC Flooring Market is probably the most significant and successful exhibition for our Gulf Coast and Arkansas customers. We are confident that Market Maker Events’ efforts to bring everybody together in one place will lead to a more professional and successful trade show for all participants.”

The Flooring Markets’ inaugural three-show collection will take place in early 2019; the Southeast and Southwest Flooring Markets will take place the first week of January. The Mississippi Coast Flooring Market follows in mid-February, allowing buyers and exhibitors to source new products and trends before other flooring events in the industry.

“We continue to hear from manufacturers and distributors that more regional shows are needed since these markets are supported by a strong collection of independent retailers,” said Lori Kisner, managing partner, Market Maker Events. She cited retailer feedback showing store owners prefer events held in January and early—time periods when it is more conducive to being away from their businesses.

 

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More brands joining Instagram – and with good reason

by Steve Olenski, via socialmediatoday.com

Perhaps it’s the “Pinterest Effect” – the social media network that is all about the visual side of life. But more and more brands, especially the big boys on the brand block, are joining Instagram – the mobile only app that, as per Wikipedia “allows users to take a photo, apply a digital filter to it, and then share it with other Instagram users they are connected to on the social network as well as on a variety of social networking services.”

Originally available only to iPhone owners and now available to Android users as well, Instagram has seen a remarkable growth in the first seven months of 2012 – going from 15 million users in early 2012 to 80 million in July – an increase of over 400% in just seven months. Continue reading More brands joining Instagram – and with good reason

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How brands help retailers close sales

Brands are considered an interface between the company that makes the product and the end user. People can more easily identify a range of offerings if they have recognized labels, which, in turn, boosts sales for retailers, experts say. In addition, branded products can command premiums since they are considered a step above commodities in the consumer’s eyes. Continue reading How brands help retailers close sales