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Bostik introduces Pro Rewards contractor loyalty program

Wauwatosa, Wis.—Bostik has created an incentive program specifically tailored for installation professionals. Bostik Pro Rewards offers contractors the opportunity to earn reward points which ultimately may be redeemed for thousands of brand name items, travel rewards and much more, all while growing their respective businesses.

“Bostik offers specialty installation products and systems for any flooring project, commercial or residential,” said Scott Banda, Bostik’s director of marketing and business development. “We want our contractor partners to work with the most high-performance, professional materials. And, for doing so, we want them to be rewarded.”

To join Bostik Pro Rewards, visit: awardlink.com/Bostik. Online prompts will take visitors through this simple registration process. Ultimately, once registered, all members’ purchases will automatically be deposited into the member’s individual account, from which awards may be redeemed just as easily.

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Bostik to acquire XL Brands

Bostik-LogoWauwatosa, Wis.—Bostik, an Arkema company, has presented an offer to acquire the assets of XL Brands, a leader in floor covering adhesives in the U.S. The proposed acquisition is expected to close end 2017 and is subject to regulatory approval by antitrust authorities.

The acquisition of XL Brands complements Bostik’s recent acquirement of CMP in May and will help position Bostik as one of the leaders in floor covering adhesives in the U.S.

XL Brands provides adhesives for resilient and soft flooring in the U.S. With a highly competitive and new production facility in Dalton, Ga., XL Brands offers innovative and environmentally friendly solutions that are fully complementary to Bostik’s product range in the U.S. (hardwood flooring adhesives, floor preparations, sealants, etc.).

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Bostik extends warranty for wood flooring adhesives

Bostik_Logo_STD_M_4C_PWauwatosa, Wis.—Bostik has announced that two of its industry-leading wood flooring adhesives will now be offering a lifetime warranty for unlimited moisture vapor protection.

“We are going to take Bostik’s Best to unlimited moisture vapor protection for all engineered hardwood installations, and move the duration of the warranty from 10 years to lifetime of the flooring,” explained Eric Kurtz, market manager – hardwood installation systems, Bostik. “Vapor-Lock will also offer this same unlimited protection for not only engineered hardwood flooring installations but solid projects as well.”

The company aims to make installations easier for contactors who don’t want to test a slab for moisture vapor emission rates or in-situ RH, according to Kurtz. “After being used as the leading brand of adhesive for the installation of millions of square feet of hardwood in the most challenging conditions, we have the track record to prove our ability to protect hardwood flooring from these extreme substrate conditions. Contractors and owners can confidently depend on Bostik’s Best and Vapor-Lock to live up to these new levels of performance.”

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Bostik unveils winner of Hardwood Flooring Design Contest

Bostik_Wood_Competition_Winning_Design_2Wauwatosa, Wis.—Bostik has named Jennifer Sheets, interior designer at Studio R Interiors based in Colorado, the winner of its Signature Spaces design competition: The Art of Hardwood Flooring Design Contest.

Sheets’ winning design will be installed this month in a new steakhouse within Las Vegas’ new Park MGM Resort, currently under development by MGM Resorts International and Sydell Group. Additionally, she will receive a trip for two to Paris, France, courtesy of Bostik.

“My concept for the Bostik’s Signature Spaces Contest was inspired by the Art Noir movement; interlocking geometric shapes and stylized symmetry which was specified in the contest guidelines as a prerequisite of the project,” Sheets explained. “The pattern depicts an array of interchanging shapes that harmoniously fit within a symmetrical medallion. I created my ‘Array’ design to complement, as well as enhance, the herringbone featured floors throughout the main restaurant space.”

For the competition, Bostik partnered with the National Wood Flooring Association, MGM Resorts International, Oshkosh Designs and Eagle Bay Hardwood Flooring.
Oshkosh Designs, Wisconsin-based firm which crafts exquisite hardwood medallions, wood floor borders and designer parquet flooring, completed transforming Sheet’s winning design into a “ready-for-installation reality.” Eagle Bay Hardwood Flooring was selected to provide wood flooring material for the remainder of the restaurant to complement the lobby work of Oshkosh Designs.

The entire restaurant’s flooring will be installed with Bostik materials, including Ultra-Set SingleStep2, premium high-performance adhesive, moisture control and sound reduction membrane. MasterCraft Floors, the commercial flooring installation firm, known for delivering complex and visually stimulating projects throughout Las Vegas, will be in charge of the restaurant’s floor installation.

 

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Bostik video chronicles 2017 DNG mosaic mural campaign

Screen Shot 2017-07-12 at 10.16.09 AMWauwatosa, Wis.—Lisa Darroh-Pouls of Pouls Hospitality Design based in Albuquerque, New Mexico, won the grand prize at Design ‘N Gather 2017 (DNG), the international mosaic design competition co-sponsored by Bostik and Artaic Innovative Mosaic. Bostik created a state-of-the-art video to showcase the competition and winner.

Darroh-Pouls’ masterpiece, “Champaign Wishes” was unveiled in front of over 600 hospitality architects and designers as a backlit, mosaic mural permanently installed at Hyde Bellagio, overlooking the iconic Bellagio fountains in Las Vegas.

“The submissions this year nearly doubled from our premiere campaign in 2016,” said Chris Eichman, Bostik’s marketing communications manager. “The judges had to narrow down to the top 10 finalists—which were prominently displayed during HDExpo—and finally selected the top design, which, truly captured the essence of Las Vegas. Our latest video captures the excitement of this one-of-a-kind marketing program, which was another integral part of our global thrust to build Bostik brand recognition.”

Watch the video here: youtu.be/9w01bU90POc

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Bostik becomes official partner of Tour de France

Bostik_Logo_STD_M_4C_PParis, France—Bostik has signed up as an official partner of iconic cycling event, the Tour de France. The new sponsorship agreement upgrades the firm’s previous participation as an official supplier in 2015 and 2016 and will run for the next two years. The event will be used as a platform to communicate and promote the Bostik brand to a large global audience.

“We are very pleased to reinforce our association with the Tour de France, which remains among the world’s top three most popular sporting events,” said Vincent Legros, Bostik chairman and chief executive officer. “This new agreement will enable us to both increase our brand visibility and demonstrate our performance over each of the 21 stages.”

Using a promotional theme of “The Gecko Sticks Everywhere,” the new partnership will leverage:

  • Four new Bostik-branded vehicles in the famous “Publicity Caravan” which will precede the peloton on each stage and will distribute over 500,000 gifts and rebate coupons to spectators.
  • High brand visibility along the route
  • Branded warning signs on each stage to safeguard riders at dangerous turns
  • Branded self-adhesive information guides available to all riders for each stage
  • Interactive gaming with the first Facebook Messenger Treasure Hunt available at: http://m.me/Letour or facebook.com/LeTour (From 1 July)
  • Online presence on letour.com and social media accounts
  • Corporate hospitality opportunities for over 550 invited guests

In addition to marketing opportunities at the event, the sponsorship will be leveraged internationally through in-store and product promotions during the summer months.

The 2017 Tour de France will take place July 1-23, starting with the Grand Départ from Düsseldorf in Germany. The 3,540-kilometer route across 21 states will also visit Belgium and Luxembourg. 198 riders from 22 competing teams will encounter some of the most challenging terrain in world cycling before crossing the finish line on the Champs-Élysées in Paris on July 23.

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Bostik acquires floor preparation systems from CGM in the U.S.

Screen Shot 2017-05-19 at 4.29.04 PMColombes, Paris, France—Bostik has acquired CMP Specialty Products, the flooring and floor preparation business of U.S.-based specialist CGM, according to Arkema. This business, which generated $15 million sales in 2016, offers strong synergies with Bostik. This acquisition fits with Bostik’s strategy to expand in the growing U.S. construction market and to offer its customers a complete range of innovative solutions for the flooring market. This acquisition is also fully part of the group strategy to accelerate its growth in specialty adhesives with bolt-on acquisitions.

Based outside of Philadelphia, Pa., CMP’s floor preparation systems products offer an advanced range of flooring surface preparation repair patches, leveling compounds and primers for both commercial and residential flooring applications. These products will enable Bostik to accelerate its development in the fast growing floor preparation market.

“We are very pleased to welcome the CMP Specialty Products teams,” said Vincent Legros, executive vice president, Bostik. “This acquisition will support our strategy to provide our customers with the most innovative flooring systems. CMP teams will bring their recognized expertise within the commercial flooring sector with high-quality and high-performing products. We look forward to leveraging this expertise to better serve our customers within the U.S. market.”

Following the acquisition last December of Den Braven, a leader in high performance sealants, Arkema confirms with this new transaction its strategy to actively pursue the development of Bostik, which is one of the core elements of its long-term growth.

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Bostik-sponsored Design ‘N Gather gains new partners

Bostik_Logo_STD_M_4C_PWauwatosa, Wis.—Bostik, a world leader in specialty adhesives and installation systems for building construction, has announced that Crossville and Bedrosians—two iconic tile industry companies—will be partnering in Design ‘N Gather (DNG), the annual global tile mosaic design competition created by Artaic—Innovative Mosaic and sponsored by Bostik.

DNG has invited architects, designers and mosaic design enthusiasts to submit ultra-creative mosaic interpretations for a larger-than-life mosaic “Selfie Studio” mural to be permanently installed at the Height of Decadence, Hyde Bellagio. The grand-prize winner will be unveiled May 4, at a VIP event sponsored by Bostik at the Hyde Bellagio.

“Crossville is proud to be partnering with Bostik on the Hyde Bellagio ‘Selfie Studio’ project,” said Mark Shannon, executive vice president of sales. The company’s Laminam porcelain tile panels will be installed on the Selfie Studio’s walls using Bostik’s Bosti-Set.

bostikBosti-Set is a premium adhesive and sound reduction membrane created for installation of thin porcelain tile panels such as Crossville’s Laminam. Offering instant grab and holding power, only a single coat of adhesive on the panel’s back is needed for faster, easier and safer wall installation.

Flooring from Bedrosians Tile & Stone’s Always collection was also chosen for the project. “This is a great, creative project, and we’re glad our product was selected,” said Eddie Bedrosian, marketing director. “It’s a beautiful, ‘wood-look’ larger format porcelain tile that is not only extremely attractive, it’s extremely durable.”

A gallery of the 10 DNG finalists will be on display at AIA Convention 2017 in Orlando, April 27-29. This same collection will also be showcased at HD Expo in Las Vegas, May 3-5.

For more information on the DNG, visit: designngather.com.

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Bostik and Artaic announce DNG 2017 judges

Wauwatosa, Wis.—Bostik and Artaic Innovative Mosaic have announced the 10 industry-specific judges who will comprise the panel deciding upon the Design ‘N Gather (DNG) DNG-judges press release-version2 22017 grand prize winner.

Following are the esteemed judges:

  • Joyen Vakil, SVP of design & development, MGM Resorts International
  • Carl Ross, president & CEO of Clear on Black
  • Dezirae Janowicz, director of operations/interior designer, Tandem Interior Design
  • Lauren Rottet, founding principal, Rottet Studios
  • DeeDee Gundberg, director product development and design, Ann Sacks Tile & Stone
  • Randy Morton, president & COO, Bellagio
  • Edie Cohen, deputy editor, Interior Design Magazine
  • Dee Dee Taylor Eustace, principal architect, Taylor Hannah Architect Inc.
  • Ted Acworth, founder & CEO, Artaic Innovative Mosaic
  • Scott Banda, director of marketing & business development, Bostik

DNG is an annual global tile mosaic design competition created by Artaic and sponsored by Bostik. It invites forward-thinking architects, designers and mosaic design enthusiasts to submit “beyond the threshold of imagination” designs for a larger-than-life mosaic Selfie Studio mural to be permanently installed at the Hyde Bellagio. Those who enter will qualify to win various prizes, including the grand prize, an all expenses-paid trip for two to Paris, France.

All designs submitted must be created using Artaic’s mosaic design software, and Artaic’s newly updated and expanded ⅜” vitreous glass tile materials. The winning mosaic will be fabricated in Boston USA using Artaic’s robotic manufacturing technology, and Bostik’s Dimension RapidCure Glass-Filled Grout.

DNG participation is free and open to applicants from all design backgrounds. All applicants must register and all submissions must be received no later than March 24. The grand prize winner will be unveiled at an exclusive, VIP event sponsored by Bostik at Hyde Bellagio on May 4.

For more information visit: http://designngather.com/2017-las-vegas/competition/