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Creating Your Space, Google partner at TISE 2018

San Rafael, Calif.—Shail Choksi, Google agency development manager, will be participating in Creating Your Space’s (CYS) panel discussion during the company’s educational seminar at Surfaces 2018, Jan. 29 at 1:40 p.m. The session, “How to Maximize Your Online Marketing Presence,” will focus on the contemporary digital advertising landscape and how businesses can effectively capitalize on these trends. The panel of retail flooring dealers and the Google strategists will be facilitated by Jay Flynn, vice president, CYS.

“Google is excited to join CYS at the Surfaces Expo to educate dealers, manufacturers and brands on the latest trends in digital advertising and the unique opportunities that exist within the flooring space,” Choksi said.

Additionally, the Google team will be joining CYS exclusively in the company’s booth on Jan. 30 for one-on-one pre-scheduled appointments with premier clients. For flooring retailers who utilize Google Paid Search in their businesses to optimize their results, this will be a unique opportunity to work personally with Google experts and the CYS digital marketing team.

“We are excited to have Google working directly with us to ensure our clients maximize their leads from the Google services we manage for them,” Flynn said.

Register for the session at intlsurfaceevent.com/en/Home/REGISTRATION.html.

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Aspecta by Metroflor launched new products, initiatives at Neocon

ASPECTA-BM_CMYK_1000pxNorwalk, Conn.—Aspecta by Metroflor is expected to tell a multi-faceted story at the upcoming NeoCon trade show at The Merchandise Mart in Chicago, June 12-14, according to Russ Rogg, president and CEO, Metroflor Corp. “We are taking a 360-degree approach to our presence with a mix of sponsorships and activities that will communicate our new technologies, products and themes in a dynamic way.”

Adjacent to the first-floor registration area in The Mart, Aspecta by Metroflor invites NeoCon attendees to discover how Aspecta is shaking up flooring with ISOCORE technology. The revolutionary core layer makes Aspecta Ten strong, rigid, quiet, lightweight, 100% waterproof and inherently safe—all in an LVT product known for its outstanding aesthetics.

Aspecta by Metroflor is also sponsoring the show’s keynote address by Jessica Green, a world-renowned scientist inspiring people to think about bacteria in entirely new ways. The presentation will take place June 13, 8:30 a.m. in The NeoCon Theater.

The company will also introduce its Aspecta One Ornamental LVT collection. Building upon the existing Aspecta One design portfolio, the collection contains three overlay motifs—Damask, Masquerade and Malta—and is ideal for commercial and healthcare settings.

The Aspecta One Ornamental range expresses Metroflor’s immersion in biophilic design as an influence in the creation of its products moving forward. The philosophy stems from the notion of biophilia: humankind’s innate biological connection with the natural world. When applied to the built environment, biophilia defines aspects of nature that most impact and advance occupants’ health, fitness and wellbeing.

NeoCon attendees are invited to a cocktail reception in the Aspecta by Metroflor booth to meet Sonja Bochart, IIDA, LEED AP BD&C, WELL AP, a noted expert in biophilia with the design firm Shepley Bulfinch, on June 13 from 3-5 p.m. Bochart will be signing a limited-edition booklet produced by Metroflor especially for NeoCon.