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Bolyu Contract, Aqua Hospitality undergo rebranding

Dalton, Ga.—Engineered Floors has restructured and rebranded the commercial flooring businesses of Bolyu Commercial and Aqua Hospitality, following Engineered Floors’ purchase of the operating assets of the Beaulieu Group. Bolyu and Aqua will now be known as EF Contract and EF Hospitality.

Both companies will utilize Engineered Floors’ state-of-the-art manufacturing processes as well as the company’s new modular flooring facility that produces the Nexus carpet tile and Kinetex textile composite flooring. With EF Contract’s full integration into Engineered Floors, the Nexterra carpet tile manufactured and sold by Bolyu has been discontinued.

EF Contract will offer modular carpet, broadloom carpet, LVT and Kinetex, an advanced textile composite flooring that combines key attributes of carpet with the long-wearing performance characteristics of hard-surface flooring. EF Contract will focus on the low-to­mid range of the market, while J+J will focus on the mid-to-upper end of the market.

“We will benefit from the significant investments made by Engineered Floors and look to be an industry leader with product, service and value for commercial flooring contractors and A&D,” said Brad Root, senior vice president of sales and marketing, EF Contract.

Root was formerly an area vice president of sales for Interface and a regional vice president of sales for Shaw Commercial. He is joined by Susan Curtis, the vice president of design and marketing, who has held similar design/creative roles with Mohawk, Invista, Atlas, Bentley Mills, and most recently, Phenix Flooring. Leading the EF Hospitality team is David Daughtrey, an industry veteran with prior sales, development and marketing roles with Mohawk, J+J and Bolyu/Aqua.

For more information, visit: efcontractflooring.com.

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Bolyu names Cushman VP of marketing

48a9a846-80c9-4bc2-b679-9078d27b65e9fullAdairsville, Ga. — Bolyu Contract has named Rob Cushman vice president of marketing. With over 20 years of experience in the carpet, flooring and interiors markets, Cushman comes to Bolyu most recently as vice president of sales and business development at Artaic – Innovative Mosaic.

Prior to Artaic, Cushman was a partner and senior marketing consultant with Daniel+Douglas+Norcoss, where he oversaw significant market research programs, strategic planning initiatives and execution of branding and product placement campaigns for Patcraft, Shaw, Durkan, Design Origins, BP Amoco, The Carpet and Rug Institute, Daltile, Mannington, Amtico and many other interior design and floor covering focused industry verticals.

Cushman began his career in the carpet industry at Shaw in 1989, where he contributed to many of the 20-plus brands and the various market segments to which Shaw catered.