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Cersaie renews agreement with BolognaFiere

cersaie-2017-posterSassuolo, Italy—Following negotiations lasting several weeks, Cersaie, International Exhibition of Ceramic Tile and Bathroom Furnishings, will continue to be held in Bologna in future years. Secured by BolognaFiere and Edi.Cer. spa, a subsidiary of Confindustria Ceramica, the agreement covers a four-year period, (2017-2020) with an option for an additional two years (2021 and 2022).

Investments to upgrade the Exhibition Centre formed a key part of the agreement, as effective implementation of the investments planned by BolognaFiere are seen as crucial for a major international event like Cersaie.

“The latest edition of Cersaie confirmed the strategic importance of the Bologna venue for our international clientele, which reached a record figure of more than 50,000 out of the total attendance of 106,000,” said Vittorio Borelli, chairman of Confindustria Ceramica. “The renewal of the contract comes at a time of constant innovation for our show and growing investments on the part of exhibitors, so the need to upgrade the Exhibition Centre is a particularly important aspect.”