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The incredible shrinking face weight of carpet

Floor Tech Group‘s sales associate and Green Operations author, Rick Gregory, discusses the ever-shrinking face weights of carpet and how to measure the phenomena. 


In 1989, Amory Lovins, Harvard and Oxford-educated experimental physicist, and CEO of the Rocky Mountain Institute coined the term “negawatt” in his keynote address to the Montreal Green Energy Conference. His value proposition here was that it is always cheaper to save electricity that might have been sold for use in less efficient consumption vehicles (lighting, motors, etc.) than to make new. Continue reading The incredible shrinking face weight of carpet

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CRI lobbyist educates hill about carpet industry issues

Jennifer Mendez Educates: Lobbyists Do More than Just Ask. CRI Group Tells Representatives Improved Economy Key to Carpet Industry Rebound

Last week I made my annual pilgrimage to Capitol Hill on behalf of the Carpet and Rug Institute (CRI). I’ve done it every year for the past ten years, and it’s always exciting –  lots of work, grueling on my feet – but nonetheless exciting. I travel to “the Hill” throughout the year for meetings on a variety of issues that are important to CRI’s members, but this organized effort, with my members in tow, is always an exciting experience. (Here is the link to CRI’s Newsline from March 14.) Continue reading CRI lobbyist educates hill about carpet industry issues

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via Social Media B2B

75 of the Best B2B Facebook Marketing Tips

By Jeffrey L. Cohen

Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. The first is that you must post compelling content that people who like the Page will engage with. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. The second thing to know is that you need to include calls to action, both on the Page and ones that drive traffic back to your company website. Continue reading via Social Media B2B

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Formica announces social media campaign

Barnwell, S.C. – Formica Flooring announces the launch of a 2012 social media campaign, which includes a blog (appropriately named FormicaFloorum) on and an enhanced presence on Facebook, Twitter, Pinterest, YouTube and Google+.

The FormicaFloorum blog contains helpful entries on choosing the right laminate flooring brand and style, and informing the consumer about the difference between hardwood and laminate by sharing stories of actual homeowners. Formica Flooring’s Facebook and Twitter pages are consistently updated with informative and engaging posts and links, and a YouTube channel will soon host videos on a variety of topics related to laminate flooring. Continue reading Formica announces social media campaign

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Forget Generation Y: 18- to 34-year-olds are now 'Generation C'

It’s hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: “Generation C.”

The C stands for “connected,” and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and NM Incite’s U.S. Digital Consumer Report says. They consume media, socialize and share experiences through devices more than other age groups. Continue reading Forget Generation Y: 18- to 34-year-olds are now 'Generation C'

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If it’s Good for the planet, it’s Good for Profits.

Anthony Minite, President, Bentley Prince Street, Inc.

After reflecting on our first big trade show of the year, I think we all need to come clean about sustainability. It seems every manufacturer is claiming to be the leader in sustainability and backing it up with huge advertising and marketing campaigns. It’s time to talk about making an honest commitment to sustainability. You can talk all you want and blast it on the biggest billboards and in the glossiest magazines, but without proof, it’s all just talk.

Since Bentley Prince Street is committed to responsible manufacturing, we have nothing to hide and see no need to confuse the marketplace with an inundation of green claims and labels.  For this reason, we provide third-party verification of our sustainability claims with Environmental Product Declarations (EPDs). Continue reading If it’s Good for the planet, it’s Good for Profits.

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How to get through airport security quickly

Tips to help you save time and headaches

Business travelers are the best when it comes to getting through airport security. These savvy sleuths have figured out the loopholes and corners to cut that expedite the jaunt from check-in to airline seat. No doubt those in the flooring business are well traveled, to say the least. FCNews has a few travel experts on hand, as well. If you’re heading to Las Vegas to attend Surfaces this year, you might want to cross reference your travel regime with ours to make sure you’re getting through the security line with as little fuss (and pat-downs) as possible: Continue reading How to get through airport security quickly

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How a declining birth rate affects you

At the recent NAFCD conference in Nashville, Fox Business News personality Stuart Varney gave his take on something we hear few, if any, people ever talking about, something that could affect us all: a declining global birth rate.


Birth rates have fallen very sharply throughout the developed world. It’s significant because it has fallen below replacement population levels. A 2.1 birth rate is required to keep the population stable. That means 2.1 live births per 1,000 women of child-bearing age. In many countries, it is as low as 1.2 or 1.3. In Scandinavia, the number is 1.5 or less. In the Iron Curtain it is 1.4. It’s worse in Asia: Japan, 1.3; Singapore, 1.1 and China, 0.9.


This means a significant swatch of the developed world–about 45 countries–is losing population as you read this. Hundreds of millions of people are deciding to have far fewer children. Germany will lose a quarter of its population in one generation. It’s also extreme in Japan where there are many older people and fewer babies.

Continue reading How a declining birth rate affects you