By Bill Hall, Venable LLP and outside Counsel to the Resilient Floor Covering Institute
As goes LEED, so goes green building certifications. While competing systems such as Green Globes are gaining ground, LEED remains the predominant U.S. green building certification system. In addition to widespread market adoption, LEED has been incorporated into the laws or regulations of 34 states and 442 local governments and is used by 14 federal agencies. Thus, the ongoing effort by the U.S. Green Building Council (USGBC) to overhaul LEED continues to have a significant impact on the building materials used in green buildings. Continue reading LEED 2012: USGBC should withdraw its European-based material avoidance credit
Since the 2011 holidays ecommerce has seen steady action; many of those retailers are using email to stay connected with shoppers, finds new data from Responsys. But email isn’t the only space having a retail impact – the data from Responsys finds a growing number of retailers are turning to Pinterest to promote their goods.
According to Responsys retail email saw a 19% increase (Year over Year) in May, with retailers sending just over 16 promotional emails during the month. Overall email volume has increased about 18% compared to January – May 2011.
Added to email is the new social bookmarking/photo sharing site Pinterest, which has seen rapid adoption from the consumer side. According to Responsys nearly one-third (33%) of retailers have used Pinterest to promote products; 28% are linking to Pinboards through promotional emails, 7% are promoting contests and 4% use Pinterest’s ‘pin it’ buttons to encourage sharing within the site.
“Retailers are still in the earlier phases of launching their Pinterest pages, with many just trying to build awareness of their pinboards,” said Chad White, Responsys Research Director. “While adoption has slowed significantly over the past few weeks, I expect another wave of adoption this summer before retailers gear up for the critical holiday season. Evidence is mounting that consumers engage with more retailers on Pinterest than on other social networks and are much more likely to purchase based on that interaction, so the opportunity is just too big for most retailers to ignore.”
The summer months of June and July are traditionally slower for the retail market, but Father’s Day (US) is coming up in just one week and that could push a big more ecommerce spending. Data from the National Retail Federation predicts American’s will spend over $12 billion on Dad this year – that is a 10% increase over 2011 numbers.
Succeeding in flooring sales in a tight market requires expertise
WASHINGTON, D.C. – The economy is tougher, competition is tighter and consumers have a firm grip on their wallets. But when it comes to closing a sale, an attractive price tag is not all that matters. It’s what you know that counts.
A knowledgeable sales representative who can expertly guide a shopper toward a purchase she’ll be pleased with is arguably the most valuable tool in the laminate sales arsenal, says Bill Dearing, president of the North American Laminate Flooring Association (NALFA). Continue reading Surviving in laminate (or any flooring) sales
This past week I had the opportunity to participate in the presentation of honors to the winners in Floor Covering News 2012 Award of Excellence competition. These awards, which are jointly sponsored by the WFCA, are presented to flooring manufacturers in a variety of categories ranging from design to sustainability. What is unique about these awards is that they are voted on by the manufacturer’s customers. The voting is done over an extended period of time, and by several mediums, so every dealer has the opportunity to be heard. Continue reading A blog from Tom Jennings, chairman WFCA Services
by Consumer Reports Staff/Consumer Reports — May 3, 2012
If you’re reading this article, chances are good you have a page on Facebook, too. More than 150 million Americans already use the site, and the number grows daily because Facebook makes it so easy to keep up with friends, family, and colleagues, discover great content, connect to causes, share photos, drum up business, and learn about fun events.
To deliver this service, Facebook and other social networks collect enormous amounts of highly sensitive information—and distribute it more quickly and widely than traditional consumer data-gathering firms ever could. That’s great when it helps you find old classmates or see ads for things you actually want to buy. But how much information is really being collected about you? How is it being used? And could it fall into the wrong hands? Continue reading Facebook and your privacy: Who sees the data you share on the biggest social network?
“I can see right through you,” said the buyer to the salesperson. “I know exactly what you’re trying to do!”
Question: Is that a good thing or a bad thing?
Answer: I think it’s a very good thing. I believe the best selling is highly transparent—no tricks, no games and no subterfuge. The great salespeople don’t trick anyone into buying from them; they help their prospects and customers to reach an unmistakable conclusion. When a great salesperson makes a sale, there’s no buyer’s remorse, just the confidence that comes from making a good decision.
Selling Is A Game
I should probably clarify this point: The great salespeople don’t play games, but many great salespeople look at selling itself is a game.
I think that’s a healthy attitude, especially considering salespeople lose more frequently than people in most other job categories. The great salespeople probably lose less frequently, but you still can’t win ’em all, no matter what game you’re playing. Continue reading Transparency