Gary Fisher, the new executive vice president of marketing at Beaulieu of America, comes to the company with an impressive résumé. Fisher has helped steer the marketing efforts of some significant consumer brands such as Choice Hotels, L’Oreal and Nabisco brands. He was also part of the team that developed the famed “What’s in Your Wallet” campaign for Capital One. Fisher, who joined Beaulieu last fall, is charged with reinvigorating the brand at both the consumer and retail levels. He recently sat down with FCNews’ editorial director and publisher Steven Feldman to discuss his past, present and future. Continue reading Beaulieu’s Fisher brings vast experience to mill
Dalton – Beaulieu of America executives announced today Beaulieu’s sponsorship of the March of Dimes imbornto campaign for 2013. Beaulieu’s Bliss carpet brand joins with Kmart, Martha Stewart Living Omnimedia, ProFlowers and other well-known brands to be the “official sponsor of Mother’s Day and Father’s Day” with its support of this March of Dimes annual fund-raising drive. Continue reading Beaulieu announces support of March of Dimes 'imbornto'
In the case of the carpet mills exhibiting at Surfaces 2013, the phrase, “The people coming into our booth are buying, not kicking tires” was a popular refrain. And although it’s a sentiment the industry has heard in previous years, there seemed to be genuine enthusiasm as to what the rest of the year may bring regarding sales and profits.
The majority of attendees seemed impressed with the array of selections offered, which included bolder colors, more textures and patterns, three-dimensional looks and an ever-increasing number of soft products. For the most part, a steady stream of traffic moved briskly from booth to booth as an upbeat, optimistic atmosphere permeated throughout the broadloom segment. Continue reading Carpet: Mills unfurl new products, enthusiasm for 2013
Hanley Wood, Surfaces’ owner, claimed a 10% increase in attendance at the 2012 event, while participants noted steady traffic throughout the three-day event. For the first time in years, Surfaces held a feeling of renewed optimism for the flooring industry