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Bostik-sponsored Design ‘N Gather gains new partners

Bostik_Logo_STD_M_4C_PWauwatosa, Wis.—Bostik, a world leader in specialty adhesives and installation systems for building construction, has announced that Crossville and Bedrosians—two iconic tile industry companies—will be partnering in Design ‘N Gather (DNG), the annual global tile mosaic design competition created by Artaic—Innovative Mosaic and sponsored by Bostik.

DNG has invited architects, designers and mosaic design enthusiasts to submit ultra-creative mosaic interpretations for a larger-than-life mosaic “Selfie Studio” mural to be permanently installed at the Height of Decadence, Hyde Bellagio. The grand-prize winner will be unveiled May 4, at a VIP event sponsored by Bostik at the Hyde Bellagio.

“Crossville is proud to be partnering with Bostik on the Hyde Bellagio ‘Selfie Studio’ project,” said Mark Shannon, executive vice president of sales. The company’s Laminam porcelain tile panels will be installed on the Selfie Studio’s walls using Bostik’s Bosti-Set.

bostikBosti-Set is a premium adhesive and sound reduction membrane created for installation of thin porcelain tile panels such as Crossville’s Laminam. Offering instant grab and holding power, only a single coat of adhesive on the panel’s back is needed for faster, easier and safer wall installation.

Flooring from Bedrosians Tile & Stone’s Always collection was also chosen for the project. “This is a great, creative project, and we’re glad our product was selected,” said Eddie Bedrosian, marketing director. “It’s a beautiful, ‘wood-look’ larger format porcelain tile that is not only extremely attractive, it’s extremely durable.”

A gallery of the 10 DNG finalists will be on display at AIA Convention 2017 in Orlando, April 27-29. This same collection will also be showcased at HD Expo in Las Vegas, May 3-5.

For more information on the DNG, visit:

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Ceramic tile: Manufacturers highlight HD visuals, varied sizes

February 2/9, 2015; Volume 28/Number 16

By Amanda Haskin

Screen Shot 2015-02-09 at 3.06.29 PMIt wasn’t difficult for attendees to notice today’s trends in tile from the displays at Surfaces this year. Walking from booth to booth told a vivid story about shapes, sizes and HD visuals.

Chapter one of the story was all about format size. “I feel like I’m in ‘Alice in Wonderland,’” said Lindsey Waldrep, vice president of marketing for Crossville. “Everything is either really, really big or itty-bitty, teeny-tiny. I think disparity is a trend in design overall. There’s a wide dynamic of proportions and the mixing of materials is even more dramatic.”

Another major theme arose from new advances in inkjet technology, which inevitably brought attendees back to Wonderland. Because of today’s ability to create realistic graphics on any surface, there were tile booths that looked more like spaces dedicated to hardwood. A number of other products pushed the boundaries of what a tile can become, which is seemingly anything.


The fact that the Bedrosians booth was bustling all three days of the show did not go unnoticed, as the company ended up winning the Best of Surfaces Best Booth Design award for booths over 1,200 feet.

Regarding displayed products, owner Janice Bedrosian was most excited about the company’s newest lines of decorative pattern mosaics, specifically arabesque glass in sea blues and greens as part of the Mallorca series, and the neutral, heavily textured patterns in the Luxembourg and Panache series.

“Decorative is very big right now,” she said. “We’ve got all new shapes and sizes in both stone and glass. In California and the Southern belt, larger sizes are the big players. In the Northern markets like New York City, tile gets smaller. You need to have a wide variety to fit all the different markets.”

Also on display were three generations of wood looks where booth visitors could closely examine the evolution of inkjet technology from year to year. The 2015 lines expressed deeper surfaces and color variations throughout the planks.


Screen Shot 2015-02-09 at 3.06.44 PMCrossville introduced a line of fabric looks called Ready To Wear, offered in eight colors with names that serve as nods to the fashion industry, such as Off the Cuff, Smarty Pants and Hats Off. The game-changing aspects of this line include its color palette, which was designed specifically for the hospitality industry based on market trends. Ready to Wear is offered at a lower price point to reach a broader audience.

The new line’s designs also have deepened nuances of the heathering quality and textures of real fabric.

“My family’s background is textiles,” Waldrep explained, “so I kept saying that we have to have that undertone. We have to show the spin in the yarn and the little iridescence that evokes the way light would hit it.”

The other line creating buzz is called Moonstruck, which is the company’s first domestically produced 18 x 36 offering. It also comes in a 12 x 24 option and is featured in two finishes and five colors named after lunar missions.

“We are boldly going where Crossville hasn’t been before,” Waldrep said. “The 18 x 36 format requires an investment in material handling, palletizing and packaging. We’ve had it before but we were buying it from other people, so we’re excited to be able to make this ourselves.”


Screen Shot 2015-02-09 at 3.06.18 PMDal-Tile’s new hardwood visual, Yorkwood Manor, is glazed porcelain in a 6 x 36 rectified format that comes in three unique designs: BirchTree, Pecan and Deep Walnut. They are all meant to evoke old, reclaimed wood and have a textural quality with graining and even some knots.

“Wood emerged as a trend about four years ago, but the aesthetics and characteristics have evolved over time,” noted Lori Kirk-Rolley, vice president of brand marketing. “There are so many different places and directions you can go with a wood visual. We’re combining visual techniques to create a look and color that will vary from tile to tile, so you’ll be hard-pressed to find repeats in a large area.”

The other line Dal-Tile highlighted at the show is a rectified color body porcelain called River Marble, which features five designs in four sizes and two finishes. Marble is currently very popular, but is still considered high-risk for places like kitchens, according to Kirk-Rolley, so this line provides a viable alternative.

“Historically in marble you get the 12 x 12 [option], but now we’re looking at a marble look in a porcelain tile that comes in different shapes—a plank or a long, rectangular size. Marble lends itself well to the long, linear look because typically the graining of the pattern is also very linear. Plus, you can go in different directions from a design perspective.”


The Eleganza booth featured its Crystal Stone 2.0, advertised as having the “purity and strength of diamonds and the beauty of white jade.” It features Forever White Technology with 93-degree whiteness, as well as stain resistance, zero porosity and UV resistance. It comes in a 24 x 24 format and can also be used for countertops.

“Because of its UV and stain resistance, this can be used outdoors unlike other types of quartz,” said Sam Wiernucki, territory manager. “The fact that you can take this outside coupled with how white it is, there’s been a lot of buzz. It really makes everything else in the room pop.”

The newest wood look, Woodstock, is a color body rectified porcelain with a wood grain look and a unique 8 x 79 format.

Emser Tile

Screen Shot 2015-02-09 at 3.06.37 PMAt Surfaces, Emser introduced a new glazed porcelain hardwood look called Reclaim, with a distinctive 8 x 71 plank format.

“The size is what’s getting a lot of attention because everyone is going toward larger formats,” said Aris Gharapetian, marketing manager. “Not many companies have this, especially in this look and quality.”

Another product line creating some buzz for Emser is Alchemy, a glazed porcelain series that draws upon the urban patina look of metal. The collection is offered in two colors, two sizes and two mosaics. “There’s a lot of commercial interest in this. Restaurants really love it, especially here in Vegas. It’s meant to make a space look different more than anything else. When you see it installed, there’s a wow factor.”

An additional product that’s new for Emser is Museo, a high-end porcelain in a marble look featuring Italian design. “When we did a focus group for this product, there was a lot of interest,” Gharapetian said. “Our customers are looking for this and no one makes it in this high quality.”

Surface Art

The Surface Art booth was the only tile booth in the upstairs Shorelines hall at the show, and it looked right at home despite being surrounded by hardwood companies.

“Wood [visuals aren’t] even considered a trend anymore,” said Kevin Stupfel, vice president of sales. “I would consider it more of a staple. Now it’s almost the equivalent of a concrete look or a travertine look. It may have seemed like a fly-by-night thing four years ago, but it’s certainly not.”

New this year for Surface Art is New Zealand plank from the Venetian Pinnacle Collection, offered in an 8 x 48 porcelain plank and four colors.

Stupfel stressed that updated technology is allowing companies to tap into a new level of realism when it comes to replicating hardwood looks, including higher-resolution images, finer contrasts between colors and more differentiation from piece to piece.

As far as other trends in tile, he noted that different geometrical shapes are emerging, like hexagons and octagons. “These shapes are coming out that were traditionally in a Victorian-type setting. Now they’re being incorporated into everything from slate looks to brushed cement looks, so it’s about taking that shape and applying it in different fashion settings.”

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Tile: Surfaces is all about new sizes, wood visuals

Feb. 17/24 2014, Volume 27/number 21

By Louis Iannaco

The ceramic tile segment continued to strut its high-tech stuff at Surfaces. Armed with the latest state-of-the-art technology, porcelain/  ceramic tile producers had popular looks on display, with highlighted wood visuals. Also with a strong presence were the different shapes and sizes now available. From an increasing number of planks to rectangular shapes and larger formats, manufacturers continue to make porcelain and ceramic products replicate other “natural” materials.

Another trend includes the combination of wood visuals with more standard ceramic finishes, such as travertine, slate and marble features, enabling the consumer to mix and match her décor according to the various tones of the floor. Thanks to advanced technology, ceramic producers have now come full circle; they’ve made their products mimic other categories and are now coming back to their own.


“They weren’t ‘tile’ kickers; they were buyers,” said Linda Bedrosian about the traffic the company experienced during Surfaces 2014. A petrified wood look was the star of the show, while another popular offering was its Statuary textured porcelain as well as a parquet visual.”

Epic, a new porcelain wood look, also attracted a lot of attention. “Many people are putting it on their walls and mixing it with mosaics,” she said. “It can be used commercially and residentially.”

Also, concept boards that featured different ceramic and porcelain looks allowed designers to shop for everything they needed with just one stop.


The focus for Crossville was on SpeakEasy, a porcelain tile collection that offers the look of authentic, old barnwood interpreted in a range of contemporary, large-format plank sizes. With its modern take on timeworn wood’s appearance and texture, this line is designed as an alternative to traditional hardwoods.

Screen Shot 2014-02-24 at 4.04.09 PMAccording to Lindsey Waldrep, Crossville’s vice president of marketing, the name of the product reflects Crossville’s intention to present a product that reinvents wood visuals and is easy to work with across commercial and residential markets. “SpeakEasy is all about ease of selection—a great option for those who specify products and a reliable go-to for those who sell our lines as well.”

Waldrep said various looks and a range of design options are the keys to SpeakEasy’s appeal.  “Not to mention it’s porcelain, so it will perform well in various settings, including places where real hardwood may not be the best option.”

The collection’s five colors mimic the tones of stained timber, while plank sizes are designed to enhance the genuine wood appearance. SpeakEasy is recommended for interior floors and walls and exterior vertical applications in commercial and residential environments. Additionally, the line is Green Square certified and contains a minimum of 4% pre-consumer recycled content.

What differentiates SpeakEasy from the many wood-look porcelains on the market today, Waldrep said, is the markings and characteristics of real wood with its saw marks, chatter and knots. “But it does not try to emulate real wood insofar as we offer quarter-sawn, half-sawn and rotary-peeled faces all mixed together. I believe that gives it a lot more visual dimension.”

Another big hit at the show for Crossville was Sideview, a new glass mosaic wall tile collection. Inspired by the art deco period, the line features multi-beveling on metallic-look mosaics. The beveling’s dimensional effect enhances reflection of light, providing an upscale look for wall installations.


North America’s largest tile manufacturer was at Surfaces once again with a full slate of introductions. New products included three colorbody porcelain collections, Season Wood, Acacia Valley and Valor; three glazed porcelain collections, Exquisite, Porada and Avondale, and glazed ceramic Marble Falls and Clio mosaics.

Dal-Tile highlighted each of the current tile trends by labeling them as different vignettes. They included wood, reclaimed wood, planks and large-format tiles.

Season Wood features a reclaimed wood look in five colorways and four sizes. The collection is manufactured at Dal-Tile’s new factory in Italy.


Similar to many tile suppliers, the story for Emser at Surfaces was about size, as the linear look has surged in the last 12 to 18 months for the company. “We’ve seen a percentage of our business really gravitate toward the linear sizes,” said Bob Baldocchi, director of marketing. “What we’ve decided to do, instead of launching more series, is take our best-selling series and introduce more sizes, configurations and choices, and then we’ll add a few more colors into the mix.” Additional sizes include 6 x 36, 12 x 24, 16 x 32 and 8 x 32.

Another development from Emser includes collections featuring both a polished and matte look. “It gives people the flexibility to design rooms a bit differently when they can take a matte product on the floor and see the polished product on the walls,” he said.

Emser has also been working on developing lines that are geared toward commercial but also fit into residential applications as well. “By bringing [commercial] looks into residential, we are finding the best of both worlds,” Baldocchi said.

Florida Tile

What people took away from Florida Tile during Surfaces was its large-format wood looks and its digital porcelains, as well as “our multi-graphic digital products, specifically the Mingle collection,” said Jack Bramson, Western region manager. “It features a new level of sophistication I believe is just beginning to take hold.”

According to Bramson, “The people coming to see us have come here to buy. And there seems to be much more optimism as well.”

As far as heading into 2014, Bramson said Florida Tile is optimistic. “We are increasing capacity, investing in new technology, new lines and new looks. We’re bullish about the year.”


Catherine Buehre, Interceramic’s Central region territory manager, said the company introduced several marble looks as well as some glass mosaic collections that garnered positive response. “Our newest marble look, Vesubio, did very well at the show. It’s a floor and wall collection that got great feedback.”

Another highlight for the company was the Trio collection featuring wood, cement and stone looks. “All of the color palettes work together so you can mix and match them,” Buehre said. “And the cement offering has some real visual interest to it.”

When considering the coming year, Buehre couldn’t be more excited. “We have some new introductions coming and our Coverings launch will be very large. Our new Screen Shot 2014-02-24 at 4.05.07 PMplant in Mexico is producing much of our large-format tiles.”


Like many others, the focus at the Mediterranea booth was not necessarily new products but new sizes, according to Don Mariutto, vice president of marketing. “The biggest change is in one of our all-time series, American Naturals,” he explained. “We’ve now moved into the 8 x 48 format, rectified. It used to exclusively come in 6 x 24. We are relaunching the collection with new marketing materials and display sets for the new larger format.”

The company’s Bayside collection, a rectified, four-color series, also introduced a new 24 x 48 size. “This is currently being produced and is in stock right now,” Mariutto said. “Designers are requesting larger formats. We can do more from a design perspective. Using the latest inkjet technology, we can do everything we thought was cool on a 6 x 24 on a 24 x 48.”

The company is currently considering adding more sizes to some of its newer series, including 6 x 36 and 18 x 36. “These will be added later in the year; sizes for Mediterranea that we’ve never offered before,” he said. “Rectangles remain very popular; we’ve seen a decline in the market for the old 18 x 18. People have been saying they like the larger sizes.”

Attendees also responded well to the two new series offered by the company—Ocean Drive and Flow. Mediterranea’s Dynamic HD Imaging design technology is utilized to blend the look of cement with the veining and coloration from stones.

Ocean Drive is available in three sizes with matching bullnose trim and mosaics, and four colors. Flow uses an inkjet manufacturing process to create a blend of design and format— featuring the lines of marble with a texture. The line is manufactured in two sizes and three colors. Also available are mosaics in two sizes along with matching bullnose trim.

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Trends Hub returns to Surfaces 2013

The Trends Hub will return to Surfaces 2013 as the best place to discover the future of flooring and surfaces. Attendees will get a unique preview of the major color, texture, material and styling trends for 2013. Sponsored by Floor Focus, the Trends Hub will have an R&D laboratory theme with an inspiring presentation of the latest products from exhibitors alongside a unique preview of the major color, texture, material and styling trends. Continue reading Trends Hub returns to Surfaces 2013