Dalton — Atlanta and Dallas will be the locations for the Beaulieu America 2014 Winter Markets, the company announced. Beaulieu Atlanta Winter Market will be held Jan. 7 and 8 at the Cobb Galleria Centre. The Dallas Winter Market is slated for Jan. 9 and 10 at the Great Wolf Lodge Hotel and Conference Center.
Dalton—Georgia state officials, working with the carpet industry, launched the Fast Track Innovation Program to provide technicians with on-the-job training. The 10-week program—developed by the Northwest Regional Commission, Georgia Northwestern Technical College and Governor’s Office of Workforce Development—is being offered to individuals selected by the companies. Continue reading Georgia, carpet firms begin training program
Dalton—Since March, when Beaulieu America joined in support of the March of Dimes national cause marketing campaign “imbornto,” the numbers, as well as the dealer accolades have added up. Beaulieu’s Bliss carpet brand joined with Kmart, Martha Stewart Living Omnimedia, Famous Footwear and other well-known brands to partner with March of Dimes, the “Official Partner of Mother’s Day and Father’s Day” in the national campaign. Continue reading Beaulieu America, March of Dimes program wins favor
Roslyn, N.Y.—Mohawk Industries not only reclaimed the Best Overall Manufacturer’s title in this year’s Award of Excellence balloting, four of its divisions were also honored as being the best in their respective categories of expertise, giving it the most trophies of any company in this year’s competition.
In addition to earning the Best Overall award for the first time since 2009 and third time in the competition’s 17-year history, the company’s Karastan, Quick•Step, Dal-Tile and newly acquired Marazzi divisions were also honored as the best. Karastan took home the Award of Excellence in rugs, Quick•Step in laminate, and Dal-Tile and Marazzi were each honored in the tile category—Dal-Tile for Group A and Marazzi for Group B. Continue reading Award of Excellence: Mohawk returns to top spot with Best Overall title
Gary Fisher, the new executive vice president of marketing at Beaulieu of America, comes to the company with an impressive résumé. Fisher has helped steer the marketing efforts of some significant consumer brands such as Choice Hotels, L’Oreal and Nabisco brands. He was also part of the team that developed the famed “What’s in Your Wallet” campaign for Capital One. Fisher, who joined Beaulieu last fall, is charged with reinvigorating the brand at both the consumer and retail levels. He recently sat down with FCNews’ editorial director and publisher Steven Feldman to discuss his past, present and future. Continue reading Beaulieu’s Fisher brings vast experience to mill
Incentives of all types offered to retail salespeople, consumers
By Louis Iannaco
Volume 26/Number 22; March 18/25, 2013
As consumers emerge from the doldrums of cabin fever with thoughts of redecorating —as well as, hopefully, an economy finally on its way to brighter days—many are ready to shop for new flooring, or at least these are the expectations of suppliers.
Dalton – Beaulieu of America executives announced today Beaulieu’s sponsorship of the March of Dimes imbornto campaign for 2013. Beaulieu’s Bliss carpet brand joins with Kmart, Martha Stewart Living Omnimedia, ProFlowers and other well-known brands to be the “official sponsor of Mother’s Day and Father’s Day” with its support of this March of Dimes annual fund-raising drive. Continue reading Beaulieu announces support of March of Dimes 'imbornto'
In the first few years of the millennium, when the economy was robust, the consumer seeking new flooring would often spend her discretionary income on hardwood, ceramic tile and laminate. After all, hard surfaces offered style, texture and pizzazz.
Executives on the soft side knew they had to do something to draw the consumer’s eye back to broadloom. Utilizing state-of-the-art technology, mills started producing new textures and patterns. Plus, the luxurious feel of “super soft” yarn systems helped lure that consumer back to carpet. Whether with nylon, triexta and now solution-dyed polyester, the soft fibers wars are officially on, helping to ignite a broadloom comeback. Continue reading Soft offerings ignite segment’s comeback
In the case of the carpet mills exhibiting at Surfaces 2013, the phrase, “The people coming into our booth are buying, not kicking tires” was a popular refrain. And although it’s a sentiment the industry has heard in previous years, there seemed to be genuine enthusiasm as to what the rest of the year may bring regarding sales and profits.
The majority of attendees seemed impressed with the array of selections offered, which included bolder colors, more textures and patterns, three-dimensional looks and an ever-increasing number of soft products. For the most part, a steady stream of traffic moved briskly from booth to booth as an upbeat, optimistic atmosphere permeated throughout the broadloom segment. Continue reading Carpet: Mills unfurl new products, enthusiasm for 2013