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Balta to return to Surfaces

Screen Shot 2017-11-21 at 2.51.58 PMSint-Baafs-Vijve, Belgium—Balta Group will be exhibiting at the International Surface Event in Las Vegas, Jan. 30-Feb. 1, showcasing its Balta Carpets and Balta Tiles brands, as well as the arc edition commercial flooring concept. Last exhibiting at the show in 2011, Balta’s return to the show marks a focus on its United States business.

“As Europe’s largest carpet manufacturer, we operate in highly competitive markets and have always used distinct brands to leverage our innovation and product development,” said Geert Vanden Bossche, marketing director, Balta Group. “Now well-established and proven, these brands can help U.S. retailers stand out from the competition, not only through unique products but eye-catching identities that deliver high-impact in store and that dare to be different.”

With a 400-square-foot booth (#5977), Balta Group will demonstrate how its European-made product can provide a unique collection within the American floor coverings sector. Showcasing challenger brands that have a proven track record throughout Europe and the UK, Balta Group aims to prove it is the ideal manufacturing partner for U.S.-based visitors looking for something different.

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Bentley Mills, Balta join forces

Screen Shot 2017-03-13 at 4.02.34 PMLos Angeles—Balta, a leading Belgium-based manufacturer of textile floor coverings including Modulyss commercial carpet tile, has agreed to acquire Bentley Mills. The acquisition leverages market, product and sales synergies of both brands—a benefit to customers worldwide.

“On their own, Bentley and Balta are strong, iconic brands in their respective markets,” said Ralph Grogan, president of Bentley. “By strategically coming together, we’ll bolster our collective industry-leading commercial carpet tile offerings. On behalf of everyone at Bentley, we’re honored to be part of the Balta family and look forward to continued growth and innovation.”

Balta will tap into Bentley’s sales force and market power to accelerate growth of its European Modulyss carpet tiles in the U.S. Additionally, Bentley’s carpet tile lines will be sold worldwide through Balta’s expansive distribution network.

There are no expected changes in leadership, employees or geography for Bentley.