Sint-Baafs-Vijve, Belgium—Balta Group will be exhibiting at the International Surface Event in Las Vegas, Jan. 30-Feb. 1, showcasing its Balta Carpets and Balta Tiles brands, as well as the arc edition commercial flooring concept. Last exhibiting at the show in 2011, Balta’s return to the show marks a focus on its United States business.
“As Europe’s largest carpet manufacturer, we operate in highly competitive markets and have always used distinct brands to leverage our innovation and product development,” said Geert Vanden Bossche, marketing director, Balta Group. “Now well-established and proven, these brands can help U.S. retailers stand out from the competition, not only through unique products but eye-catching identities that deliver high-impact in store and that dare to be different.”
With a 400-square-foot booth (#5977), Balta Group will demonstrate how its European-made product can provide a unique collection within the American floor coverings sector. Showcasing challenger brands that have a proven track record throughout Europe and the UK, Balta Group aims to prove it is the ideal manufacturing partner for U.S.-based visitors looking for something different.
Rome, Ga.—Balta Home USA has moved to a new 330,000-square-feet distribution facility in Rome, Georgia, to provide more capacity for its North American business. The center officially opened on Nov. 16 in a ribbon cutting ceremony attended by local dignitaries including the Mayor of Rome, Ga., senior Balta Home management and Tom Debusschere, Balta Group CEO.
“The reorganization of our distribution network for area rugs in the US will support our future growth ambitions and provide the infrastructure to support our customers more effectively in their growing ecommerce sales channels,” Debusschere said.
Previously operating in two warehouses within the state, Dalton and Calhoun, Balta Home’s new distribution center will improve efficiencies, reduce labor and packaging costs, continuing the company’s high-level of service. The building features 100% LED lighting with separate waste streams for plastic, cardboard and other recyclables.
Housing 10,000 square feet of offices for sales and marketing departments, the center will employ between 75-100 people depending on the time of year. Divided into three zones with a logical flow—inbound, packaging, outbound—the center has 24 loading docks, accommodating 14 outbound trailers at one time. Part of the warehouse will be used to provide capacity for Balta Home’s growing ecommerce business, seeing an expansion from 1,500 to 2,000 SKUs in the coming months. As an additional benefit, it will also allow the company to target new distribution channels. The company will continue to use the offices and showroom on 5th Avenue in New York.
Hannover, Germany — “Domotex has once again delivered proof of its great international appeal and its pivotal role as the flooring industry’s flagship fair,” remarked Dr. Jochen Köckler, member of the Deutsche Messe AG Managing Board, at the close of the event. “40,000 visitors from over 80 nations came to discover the latest product innovations and trends for the upcoming season.” This constitutes a slight rise in attendance over 2011 as the most recent comparable staging of the event. Köckler continued, “Our exhibitors succeeded in reaching their international clientele and laying the groundwork for the business year ahead. Domotex thoroughly fulfilled its function as a unique business platform and an idea-giver for the international carpet and floor coverings industry.” Continue reading Domotex lends to a solid start for 2013