Looking to maintain an edge in the market, Stanton kicked off the year by bringing something more upscale and unique to the carpet world. Enter Atelier, Stanton’s largest patterned line to date that prompted it to revive a brand name that hadn’t been used in about a decade.
“We purchased the Atelier brand in 2000 and stopped using the name,” said Jonathon Cohen, Stanton’s COO. But this new, printed carpet line had what it took to strengthen the brand. “We developed this line and needed a name for it, so we decided to bring it back.” Continue reading Stanton revives Atelier brand
Syosset, N.Y.— Stanton Carpet Corporation, one of the nation’s leading suppliers of decorative, high quality branded carpet and custom rugs will unveil an impressive and extensive array of high style broadloom from natural Sisals to gorgeous Wiltons to lush loop pile patterns and wonderfully textured cut pile wool for Surfaces 2012. In addition, Stanton will launch it’s largest patterned printed carpet ever in various stunning designs and fresh new hues in the new Atelier Collectioncomplete with a new display.
According to Jonathan Cohen, Chief Operating Officer at Stanton, “With improving business conditions we are aggressively supporting our customers with our largest introduction ever across our brands while maintaining a focus on well styled and highly saleable products coupled with excellent inventory and outstanding service both internally and in the field.”
New product highlights from Stanton:
Our newly introduced Atelier collection will literally take the carpet world by storm this year. Produced from 100 % nylon with Stainsafe treatment, these printed carpets feature a variety of all loop and cut pile patterns. The collection will encompass over 120 skus that feature original designs using the best of today’s transitional, animal, geometric and some floral in the most sought out color pallets the market has ever seen. These products are so well styled and constructed they can be used for the most discriminating of residential interiors to the most lush of hospitality and commercial settings.
Following the success of Stanton’s sisals ands naturals launch in 2012, two new patterns will be added to the Stanton Sisal Collection featuring edgy structures that are both sophisticated and detailed. The pattern Caracasfeatures a nubby textured loop with beautiful colored yarns weaving in and out of the loops. Atmosphere, which is extending its success with new color additions, utilizes a combination of wool and sisal to form a dimensional box texture. Both designs compliment naturals at its finest.
Stanton unveils for the first time in four years, three new style additions to the Signature Series of woven wiltons. The collection features a unique combination of colors as well as overlaying geometrics. Gibsondisplays geometric genius with its maze-like pattern, Country Starboasts an sophisticated pin-dot design, while Summer Hillhighlights its intensely detailed connecting trellis that’s reminiscent of today’s best in Ikat. Made from only the finest New Zealand Wool, this collection also features a matching runner border.
New product highlights from Royal Dutch Carpets:
This year, the Lake Collection is making another “splash” at Surfaces with seven fresh, new patterns. The 2012 Lake Collection sports an array of geometric styles from intricate diamond patterns to modern trellises, our essentials lineup combines new tradition and modern style producing gorgeous results. Colors featured in this collection include various browns, blacks, beiges, grey tones, aquas, blues, reds and creams.
Royal Kingdom Collection
Animal patterns make a dynamic expansion in this pattern favorite. In the all-new Royal Kingdom collection, explore the wild with two of our latest hits; Zaireand Tigara. Blending traditional carpet design with modern animal inspirations, these two styles are unlike any animal print on the market. Tigara showcases a connecting diamond pattern with a leopard spotted background while Zaire displays a wavy-like Zebra design.
Avant Garde Collection
Continuing the success of Shaggy Luxe, our Avant Garde Collection sports two new patterned Shag additions to the family. Shaggy Medina and Shaggy Kasbah bend all the shag rules with their diamond and checkerboard designs. Thick woven with thin yarns makeup this lush carpet, featuring colors such as brown, beige, white, and silver.
With its premiere Royaltron branded polypropylene fiber with UV stabilizers, the Anywhere collection can literally go Anywhere! The UV makes it fade resistant and useable outdoors and virtually maintenance free. This year at Surfaces 2012, we are introducing two new styles to the successful Anywhere line, Fiji and Bora Bora. Fiji displays a thin linear weave while Bora Bora touts a wishbone fretwork pattern. Come check out the wonders of our Anywhere Collection!
New product highlights from Antrim:
Sumana- Antrim introduces its new line for 2012 with Sumana. Hand-woven and produced from 100% Wool, Sumana features a more casual-stylistic approach with cable-like yarns and looping constructions. With a combination of natural and dyed colors, Sumana provides a soft and comfortable feel for any room type.
Veda– The long and surreal summer days of your youth are relived with Veda from Antrim. Crafted from mostly wool with a subtle and sophisticated use of viscose for the slightest of luster, Veda is a perfect addition to any home interior, which will give any house a vibrant and warm glow. Veda’s soft woolen texture is not only pleasing but comfortable underfoot.
New product highlights from Rosecore:
The Simplicity Collection boasts three all-new solid colored viscose and wool combinations in a luxurious hand woven construction: Simplicity Edge, Simplicity Groove, and Simplicity Abyss. Simplicity Abyss and Simplicity Groove both boast 100% viscose; Simplicity Abyss takes you deep into its lush and cozy solid cut pile while Groove sports a cut and loop aesthetic, both give any room a sleek glimmering feel and are both incredibly soft underfoot. Simplicity Edge offers 8 stunning colors in loop and cut boasting a wool-viscose combination that’s simply eye-catching while retaining its simplistic sophistication.
The Harrison Collection features all wool Wiltons with soft geometric designs with a whole new aesthetic twist. With three edgy styles to choose from, it is the perfect compliment for any residential setting. Harrison will also be available with a coordinating border/runner for all your custom rug and runner needs.
Williston Square & Roundel
A new addition to the Williston Series, Williston Square boasts a sophisticated connecting square design while the existing Williston Roundel extends its color offering, touting five new sophisticated tri-color combinations. The Collection is Wilton woven of 100% wool in a low profile aesthetic capturing the feel of both modern and antiquity.
SAN DIEGO—DuChateau Floors feature antique reproduction hard wax oil floors that reflect styles from centuries ago. Polyurethane, acrylic, and aluminum oxide finished floors have become so standard in the United States and Canada that many people don’t realize they have another option—a hard wax oil wood floor, a repairable floor finish used in Europe’s most famous museums and buildings. Continue reading DuChateau introduces eco-friendly hard wax oil to U.S. Market