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Underlayments: Educating the customer

As any successful retailer or salesperson knows, selling flooring is never only about just selling, well, flooring. There’s more to it than that. As far as underlayment executives are concerned, the buying process for today’s consumer is not the total experience it should be without what lies underneath. There is an art to adding value and underlayments can provide a critical revenue stream to dealers currently operating businesses in such a difficult economic climate. Continue reading Underlayments: Educating the customer