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Metroflor’s Aspecta brand to be spotlighted in FCICA webinar

aspecta logoNorwalk, Conn.—Metroflor is partnering with FCICA to host a promotional webinar exploring the company’s Aspecta commercial brand of LVT flooring. Metroflor invites all flooring installation professionals to participate in this free, interactive and educational presentation, Oct. 5 at 11 a.m. EST. The webinar will cover the Do’s and Don’ts of commercial installation involving WPC/rigid core floating floors and similar competitive constructions. Metroflor’s Dave Altman, director of research and development, and Paul Eanes, director of sales, will lead the discussion.

“As this is a relatively new flooring category, there is much misinformation and confusion as to where and how the installation should work,” Eanes said. “The failure to adequately define areas where industry technical experts feel comfortable with WPC-type product installations may determine the long-term commercial viability of the category.”

Altman will discuss the areas of usage for Metroflor’s Aspecta Ten rigid core product, along with key installation requirements and best practices, and when to specify dry back. The session will conclude with an audience Q & A.

For more information and to register, visit: The registration deadline is Oct. 4 at 3:00 p.m. EST.

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Aspecta Ten takes fashion runway by storm

aspectaNorwalk, Conn.—Aspecta Ten with Isocore technology, the new luxury vinyl tile flooring collection from Metroflor Corp., recently took to the catwalk in Chicago where it became the foundation for’s The Art of Fashion runway show. The 72-foot-long Aspecta Ten runway provided a smooth, comfortable and most of all, fashionable surface for 25 models to strut their stuff.

Installers laid down the 900 square feet of the Aspecta Ten floating floor with Isocore technology on top of the runway just in time for the evening show to begin. After the show, the flooring was donated to Designs for Dignity, an organization that harnesses the combined power of pro bono design, construction talent and donated materials to transform nonprofit environments. The Aspecta Ten product will be installed in the upcoming XS Tennis and Education Village in Chicago’s Washington Park neighborhood.

The haute couture flooring chosen was Aspecta Ten’s Corneto Cloud, an 18” x 36” tile. “Fashion is all about design, color and style,” said Robert Langstaff, Metroflor director of design. “The venue for a fashion show is just as important as the collections being presented, and that’s what gave us the idea to use our new Aspecta Ten Corneto design for this year’s show. It was important to feature a design that was stylish and elegant and accentuated the models, yet not overpowering in color. Corneto has the ability to blend easily with its surroundings while making a striking design statement.”

Discover Aspecta Ten and watch the video of Aspecta Ten at The Art of Fashion.

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Metroflor’s Aspecta Summit 2016 spotlights product innovation

Russ Rogg, Metroflor's president & CEO, kicked off the Aspecta 2016 Summit.
Russ Rogg, Metroflor’s president & CEO, kicked off the Aspecta 2016 Summit.

Norwalk, Conn.—Metroflor hosted its Aspecta Summit 2016 sales meeting at the Green Globes-certified Design & Innovation Center in Calhoun, Ga., on Sept. 27-29. Attended by North American distributor-partners and Aspecta/Metroflor employees, the two-day meetings focused on sales and success—from strategies to maximize the launch of Aspecta Ten, to previewing the growth opportunities of Aspecta One—and were punctuated by activities including a down-home barbecue and a cruise along the Tennessee River.

A key theme of the Aspecta Summit was sustainability. Rochelle Routman, Metroflor’s new chief sustainability officer, was on hand to elaborate the strategy being developed, where Metroflor is heading with initiatives on product transparency and how it relates to both distributors and end users.

Robert Langstaff, Metroflor’s director of design, unveiled new designs for Aspecta.
Robert Langstaff, Metroflor’s director of design, unveiled new designs for Aspecta.

A round-robin series of interactive, small-group sessions covered everything from a presentation by Robert Langstaff, Metroflor’s director of design, on upcoming design innovations, to focused sales strategies for selling Aspecta Ten to vertical markets such as hospitality.

The finale included a group sales training session with consultant Dr. John Horton featuring sales tips such as uncovering unspoken customer needs, and role-playing techniques to demonstrate how to become even more successful selling Aspecta.

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Metroflor's Aspecta Ten wins Product Innovations award

Screen Shot 2016-07-06 at 2.25.30 PMNorwalk, Conn.—Metroflor‘s Aspecta Ten LVT collection has been named a winner of Buildings magazine’s 2016 Product Innovations Grand Award. Winners were evaluated and chosen out of 63 submissions by the Buildings editorial staff for innovation and sustainability features they offer to building owners and facility managers.

“Facility managers look for durability, easy installation and simple maintenance,” the judges explained. “Aspecta Ten offers a rigid, extruded PVC core that provides strength and sound insulation. The interlocking feature of these tiles offers simple installation and creates a waterproof floating floor able to cover subfloor imperfections.”

Russ Rogg, president and CEO of Metroflor, said, “The Buildings Product Innovations awards are an important gauge of technical superiority and sustainability in the contract arena. We are proud that the editors have bestowed this accolade on Aspecta Ten with a spotlight on our Isocore technology.”


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Aspecta Ten receives Nightingale Silver Award

Screen Shot 2015-11-17 at 10.28.47 AMNorwalk, Conn.—Aspecta Ten by Metroflor received a Nightingale Silver Award in the Flooring Hard Surface category. The Nightingale Awards honor new products exhibited at the Healthcare Design Expo & Conference, held Nov. 14-17 in National Harbor, Md., and recognize contribution to the health care built environment through product design and innovation that contribute to healing.

“We applaud the judges for recognizing Aspecta Ten’s innovation and how it contributes to the creation of healing environments,” said Russ Rogg, president and CEO of Metroflor.

For a complete list of Nightingale Awards winners, visit