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Metroflor’s Aspecta Summit 2016 spotlights product innovation

Russ Rogg, Metroflor's president & CEO, kicked off the Aspecta 2016 Summit.
Russ Rogg, Metroflor’s president & CEO, kicked off the Aspecta 2016 Summit.

Norwalk, Conn.—Metroflor hosted its Aspecta Summit 2016 sales meeting at the Green Globes-certified Design & Innovation Center in Calhoun, Ga., on Sept. 27-29. Attended by North American distributor-partners and Aspecta/Metroflor employees, the two-day meetings focused on sales and success—from strategies to maximize the launch of Aspecta Ten, to previewing the growth opportunities of Aspecta One—and were punctuated by activities including a down-home barbecue and a cruise along the Tennessee River.

A key theme of the Aspecta Summit was sustainability. Rochelle Routman, Metroflor’s new chief sustainability officer, was on hand to elaborate the strategy being developed, where Metroflor is heading with initiatives on product transparency and how it relates to both distributors and end users.

Robert Langstaff, Metroflor’s director of design, unveiled new designs for Aspecta.
Robert Langstaff, Metroflor’s director of design, unveiled new designs for Aspecta.

A round-robin series of interactive, small-group sessions covered everything from a presentation by Robert Langstaff, Metroflor’s director of design, on upcoming design innovations, to focused sales strategies for selling Aspecta Ten to vertical markets such as hospitality.

The finale included a group sales training session with consultant Dr. John Horton featuring sales tips such as uncovering unspoken customer needs, and role-playing techniques to demonstrate how to become even more successful selling Aspecta.