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Aspecta One Ornamental wins Platinum ADEX Award

Norwalk, Conn.—Aspecta by Metroflor was awarded the Awards for Design Excellence (ADEX) Platinum Award for its Aspecta One Ornamental range of LVT flooring. Launched at NeoCon 2017, the collection’s three overprint designs—Damask, Malta and Masquerade—bring interest and impact to commercial flooring. Evoking ancient cultures or architecture styles like Art Nouveau and Rococo, the patterns can be layered randomly on select Aspecta One planks and tiles to create custom looks. The range reflects Metroflor’s immersion in biophilic design in creating its ever-evolving products.

“We are proud to be recognized by ADEX in appreciation of how design meets functionality in our products, and we’re especially grateful that our new Aspecta One Ornamental won the highest accolade from a field of discerning A & D judges,” said Russ Rogg, president and CEO of Metroflor.

ADEX is a product design competition for furnishings and building materials marketed to the design and architecture trade, recognizing products demonstrating superior innovation, function and aesthetics. Nearly 600 companies participated in the 2017-2018 ADEX Awards.

Nearly 3,000 judges serve on the ADEX global advisory board, which consists of internationally renowned architects and interior designers who actively specify the product categories they evaluate. One of the first awards to acknowledge sustainability, ADEX reports that 90% of this year’s award entrants spotlight products or processes that benefit the environment.

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Aspecta by Metroflor launched new products, initiatives at Neocon

ASPECTA-BM_CMYK_1000pxNorwalk, Conn.—Aspecta by Metroflor is expected to tell a multi-faceted story at the upcoming NeoCon trade show at The Merchandise Mart in Chicago, June 12-14, according to Russ Rogg, president and CEO, Metroflor Corp. “We are taking a 360-degree approach to our presence with a mix of sponsorships and activities that will communicate our new technologies, products and themes in a dynamic way.”

Adjacent to the first-floor registration area in The Mart, Aspecta by Metroflor invites NeoCon attendees to discover how Aspecta is shaking up flooring with ISOCORE technology. The revolutionary core layer makes Aspecta Ten strong, rigid, quiet, lightweight, 100% waterproof and inherently safe—all in an LVT product known for its outstanding aesthetics.

Aspecta by Metroflor is also sponsoring the show’s keynote address by Jessica Green, a world-renowned scientist inspiring people to think about bacteria in entirely new ways. The presentation will take place June 13, 8:30 a.m. in The NeoCon Theater.

The company will also introduce its Aspecta One Ornamental LVT collection. Building upon the existing Aspecta One design portfolio, the collection contains three overlay motifs—Damask, Masquerade and Malta—and is ideal for commercial and healthcare settings.

The Aspecta One Ornamental range expresses Metroflor’s immersion in biophilic design as an influence in the creation of its products moving forward. The philosophy stems from the notion of biophilia: humankind’s innate biological connection with the natural world. When applied to the built environment, biophilia defines aspects of nature that most impact and advance occupants’ health, fitness and wellbeing.

NeoCon attendees are invited to a cocktail reception in the Aspecta by Metroflor booth to meet Sonja Bochart, IIDA, LEED AP BD&C, WELL AP, a noted expert in biophilia with the design firm Shepley Bulfinch, on June 13 from 3-5 p.m. Bochart will be signing a limited-edition booklet produced by Metroflor especially for NeoCon.

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Metroflor’s Aspecta Summit 2016 spotlights product innovation

Russ Rogg, Metroflor's president & CEO, kicked off the Aspecta 2016 Summit.
Russ Rogg, Metroflor’s president & CEO, kicked off the Aspecta 2016 Summit.

Norwalk, Conn.—Metroflor hosted its Aspecta Summit 2016 sales meeting at the Green Globes-certified Design & Innovation Center in Calhoun, Ga., on Sept. 27-29. Attended by North American distributor-partners and Aspecta/Metroflor employees, the two-day meetings focused on sales and success—from strategies to maximize the launch of Aspecta Ten, to previewing the growth opportunities of Aspecta One—and were punctuated by activities including a down-home barbecue and a cruise along the Tennessee River.

A key theme of the Aspecta Summit was sustainability. Rochelle Routman, Metroflor’s new chief sustainability officer, was on hand to elaborate the strategy being developed, where Metroflor is heading with initiatives on product transparency and how it relates to both distributors and end users.

Robert Langstaff, Metroflor’s director of design, unveiled new designs for Aspecta.
Robert Langstaff, Metroflor’s director of design, unveiled new designs for Aspecta.

A round-robin series of interactive, small-group sessions covered everything from a presentation by Robert Langstaff, Metroflor’s director of design, on upcoming design innovations, to focused sales strategies for selling Aspecta Ten to vertical markets such as hospitality.

The finale included a group sales training session with consultant Dr. John Horton featuring sales tips such as uncovering unspoken customer needs, and role-playing techniques to demonstrate how to become even more successful selling Aspecta.