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Aspecta by Metroflor partners with Spartan Surfaces

Norwalk, Conn.—Aspecta by Metroflor has appointed Spartan Surfaces as its new distributor for New York City and Long Island, Washington, D.C., and the mid-Atlantic and Southeastern states, effective Jan. 1.

The Bel Air, Maryland–based sales and consulting group is well positioned to represent the flagship Aspecta contract LVT brand, said Paul Eanes, vice president of sales, Metroflor.  “Spartan Surfaces’ unique business model places heavy focus on the contract market, ideally suiting them to carry the Aspecta brand,” Eanes said. “Selling and specifying Aspecta requires a highly technical, commercially focused sales organization, and that is exactly what we have in Spartan Surfaces. To team up with such a powerful distributor-partner is a big win for both companies.”

Kevin Jablon, Spartan Surfaces president, sees many cultural similarities between Spartan and Aspecta by Metroflor.

“Our core values are the same: hard work and integrity. Employees come first and everyone has a voice,” Jablon said. “We look forward to embracing Aspecta into what we call the Spartan Experience: driven by passionate people building longstanding relationships through a collaborative approach, leading with innovative flooring designs and creating successful experiences in everything we do.”

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Aspecta, Wilsonart team up at NeoCon

Screen Shot 2017-06-08 at 9.40.15 AMNorwalk, Conn.—Metroflor will join forces with Wilsonart to provide the company’s Aspecta Ten LVT flooring in the Wilsonart booth at NeoCon. The Aspecta Ten Runyon Oak design in Ashen—a neutral-gray, raw ranch look with a comfortable “denim jacket” appeal—will complement Wilsonart’s new Contract Laminate.

Metroflor’s Aspecta Ten also aims to make staff and visitors’ time in the booth comfortable underfoot with its ISOCORE technology. The proprietary ISOCORE rigid core is comfortable and quiet, according to the company, in addition to being durable enough to stand up to busy NeoCon foot traffic.

“Wilsonart and Aspecta by Metroflor are both in the business of creating innovative surfaces, with the common goal of creating fashion-forward products coupled with realism and performance for the commercial marketplace,” said Russ Rogg, president and CEO, Metroflor. “We are delighted to share our strengths and complement each other at NeoCon.”

Wilsonart is also looking forward to the collaborative opportunity, according to Natalia Smith, design manager at Wilsonart. “Runyon Oak adds a sophisticated rustic quality to any space. In a contemporary or modern setting where the environment can feel cold, Runyon Oak infuses comfort and warmth. It can really work everywhere from boutiques to beachside bistros, supporting a welcoming design intent. We love the look of Aspecta Ten in our Wilsonart booth as we showcase our new Quartz, Solid Surface and Wilsonart Traceless fingerprint-resistant laminate designs.”

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Aspecta by Metroflor launched new products, initiatives at Neocon

ASPECTA-BM_CMYK_1000pxNorwalk, Conn.—Aspecta by Metroflor is expected to tell a multi-faceted story at the upcoming NeoCon trade show at The Merchandise Mart in Chicago, June 12-14, according to Russ Rogg, president and CEO, Metroflor Corp. “We are taking a 360-degree approach to our presence with a mix of sponsorships and activities that will communicate our new technologies, products and themes in a dynamic way.”

Adjacent to the first-floor registration area in The Mart, Aspecta by Metroflor invites NeoCon attendees to discover how Aspecta is shaking up flooring with ISOCORE technology. The revolutionary core layer makes Aspecta Ten strong, rigid, quiet, lightweight, 100% waterproof and inherently safe—all in an LVT product known for its outstanding aesthetics.

Aspecta by Metroflor is also sponsoring the show’s keynote address by Jessica Green, a world-renowned scientist inspiring people to think about bacteria in entirely new ways. The presentation will take place June 13, 8:30 a.m. in The NeoCon Theater.

The company will also introduce its Aspecta One Ornamental LVT collection. Building upon the existing Aspecta One design portfolio, the collection contains three overlay motifs—Damask, Masquerade and Malta—and is ideal for commercial and healthcare settings.

The Aspecta One Ornamental range expresses Metroflor’s immersion in biophilic design as an influence in the creation of its products moving forward. The philosophy stems from the notion of biophilia: humankind’s innate biological connection with the natural world. When applied to the built environment, biophilia defines aspects of nature that most impact and advance occupants’ health, fitness and wellbeing.

NeoCon attendees are invited to a cocktail reception in the Aspecta by Metroflor booth to meet Sonja Bochart, IIDA, LEED AP BD&C, WELL AP, a noted expert in biophilia with the design firm Shepley Bulfinch, on June 13 from 3-5 p.m. Bochart will be signing a limited-edition booklet produced by Metroflor especially for NeoCon.