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Armstrong names Carpetland USA Elite Retailer

Screen Shot 2015-11-11 at 12.34.18 PMLancaster, Pa.—Armstrong World Industries has named Carpetland USA’s new locations—Pewaukee & Glendale—members of its Elite Retailer program. Carpetland USA is a family-owned business that has been serving the flooring industry for 20 years. Its other locations are in West Allis and Racine.

Armstrong Elite flooring showrooms display the broadest selection of Armstrong flooring in every product category. These hand-selected retailers receive the best of Armstrong’s training, showroom displays and product offerings.

“Brand power with 97% consumer awareness makes Armstrong the No. 1 brand in flooring and the most productive website in the flooring industry,” said Dave Brown, president, Carpetland USA.

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Dalton Wholesale named Armstrong Elite Retailer

Screen Shot 2015-10-01 at 4.36.44 PMLancaster, Pa.—Armstrong World Industries has named Dalton Wholesale, with three locations throughout Georgia, an Armstrong Elite Retailer. As an Elite Retailer, Dalton Wholesale provides exclusive services to customers regarding Armstrong products and specializes in Armstrong product knowledge and installation expertise. Armstrong Elite flooring showrooms display the broadest selection of Armstrong flooring in every product category.

“Armstrong is a company with a proud American heritage and a great product line, most of which are manufactured in the U.S.,” said Barry McEntire, co-founder of Dalton Wholesale. “Armstrong has great name recognition and quality products.”

New merchandising displays will be added to each showroom to provide an even wider range of hard surface floor covering options from which customers can choose.

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Armstrong names Kroger 2014 Recycler of the Year

Screen Shot 2015-08-03 at 10.16.28 AMLancaster, Pa.—Armstrong World Industries has named The Kroger Company its 2014 Recycler of the Year. As the company’s second consecutive win, Kroger recycled over 1.6M pounds of material. Its commitment to zero net waste extends to all of its stores including Fred Meyer, Dillons, Ralphs, QFC, Fry’s, Food 4 Less, King Soopers and Smiths.

The award recognizes organizations that have made significant environmental contributions by recycling resilient flooring materials during demolition projects, resulting in a reduction in landfill materials, transportation and energy.

“Kroger’s commitment to environmental sustainability is demonstrated by [its] efforts to reclaim vinyl composition tile (VCT) from multiple stores throughout the United States,” said Amy Costello, sustainability manager, Armstrong.

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Armstrong to invest $11M in plant

Screen Shot 2015-06-11 at 3.11.29 PMBeverly, W.Va.—Armstrong World Industries, one of the largest employers in Randolph County, W.Va., will invest $11 million at the 75-acre facility for solid hardwood flooring here. The move was first reported by Inter-Mountain, the local newspaper. Work at the site will be done in two phases, according to Steve Bullock, plant manager. The first phase will consist of the installation of drying technology and rewiring machinery, while the additional phase will seek to modernize the facility.

By investing in new vacuum drying kilns and infrastructure upgrades, Armstrong will be able to expedite the production process. Bullock said it currently takes 40 days from the time the plant receives a wood shipment to when product is put into boxes for the customer. The upgrades will reduce the process to four days. “Forty days through the process to four is a huge difference.”

The plant currently employs more than 650 workers; local officials said the improvements could create additional jobs.

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Armstrong to separate flooring, ceiling businesses

Screen Shot 2015-02-23 at 9.21.56 AMLancaster, Pa. — Armstrong World Industries said it plans to split the company into two separate publicly traded businesses, one focusing on flooring and the other on ceilings.

Armstrong’s Board of Directors unanimously approved the plan. The spinoff is expected to be completed in the first quarter of 2016.

Armstrong executives said their hope is that the flooring and ceilings businesses will create two strong companies that are leaders in their respective markets and that will benefit from increased strategic focus, streamlined operating structures and improved capital allocation.

“We expect both businesses to improve their industry leading positions and maximize their strategic opportunities,” said Matthew Espe, president and CEO of Armstrong. “There is little existing overlap between the businesses, and we expect the separation to create minimal incremental operating expenses and result in no disruption to our customers, distributors and suppliers.”

Both businesses will remain headquartered in Lancaster.




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Armstrong launches new online Advertising & Promotion Center

Screen Shot 2015-02-18 at 2.16.14 PMLancaster, Pa.—Armstrong World Industries has launched a new Advertising & Promotion Center (APC) as part of a multifaceted one-stop marketing hub created to give flooring retailers a competitive edge with tools and merchandising designed to close the sale and help drive more consumers to their front doors.

The APC gives retailers everything they need to build their own professional advertising and marketing programs—specific to their local markets—without having to hire an outside agency. The APC is a web-based tool that enables dealers to create personalized, local marketing materials, build web pages, print in-store collateral and more.

“We want to maximize the retailer’s opportunity to make money utilizing the trust in the Armstrong brand,” said Katie Raymond, independent channel marketing manager. “We do this by generating store traffic, which is the core mission of our award-winning website, by providing products that customers want to buy and displaying them in ways that can help make the sale.”

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White paper explores ‘Daylighting and Flooring: Don’t Overlook the Issue of Reflectivity’

Cortland Elementary School Armstrong Natural Creations ArborArt  RSTP023_A_2ALancaster, Pa.—A new white paper, “Daylighting and Flooring: Don’t Overlook the Issue of Reflectivity,” issued by Armstrong Commercial Flooring, provides insight on leveraging the reflectivity of flooring for architects and administrators who are seeking opportunities to reduce energy consumption in commercial structures. Daylighting is increasingly becoming a green building design strategy and LEED v4 now recognizes the benefits of high light reflective flooring in Indoor Environmental Quality (IEQ).

Research suggests that boosting the reflectance values of flooring will allow more light from either artificial or natural sources to bounce off the floor and enable the available light to illuminate the space more efficiently.

“It is an issue that most facility managers are just beginning to think about,” said Amy Costello, sustainability manager, Armstrong. “They realize the flooring can have an effect on daylighting. It’s not the primary factor in daylighting, but it’s something to consider.”

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Armstrong introduces LinoArt Linoleum

Screen Shot 2015-02-09 at 11.54.49 AMLancaster, Pa.—Armstrong World Industries has introduced its new LinoArt Linoleum line with six collections and more than 110 colors including the new Granette modular tile and Rhythmics sheet, to help create one-of-a-kind, sustainable space solutions.

The entire LinoArt collection provides natural flooring that coordinates easily with existing interiors and finishes for total design flexibility. The colors and design options make LinoArt Linoleum ideal for applications in health care facilities, retail spaces and schools.

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Armstrong announces fourth Elite Retailer location for Rochester Linoleum Carpet One

Screen Shot 2015-01-30 at 10.37.54 AMLancaster, Pa.—Armstrong World Industries announced that a fourth Rochester Linoleum Carpet One, with multiple locations throughout upstate New York, has joined the Armstrong Elite Retailer program. Armstrong Elite flooring showrooms display the broadest selection of Armstrong flooring in every product category. These hand-selected retailers receive the best of Armstrong’s training, showroom displays and product offerings.

The newest showroom will be at the Victor location. Existing Rochester Linoleum Elite showrooms are located in Canandaigua, Webster and Henrietta.

“Armstrong has an outstanding reputation as an industry leader in commercial and residential flooring,” said Thomas Pelusio Jr., general manager. “We are a proud dealer of all Armstrong products and we are very excited about adding the Elite program to our Victor, N.Y. location. It will really enhance our customers’ shopping experience. Being an Elite Dealer has already given us an opportunity to interact with our customers at a higher level via website, email, product selection and enhanced warranties that separate us from any competitor.”

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Armstrong welcomes third A.J. Rose Carpets & Flooring location to the Elite Retailer program

AJ Rose photoLancaster, Pa.—Armstrong World Industries announced that a third A.J. Rose Carpets & Flooring location will become part of the Armstrong Elite Retailer program. Armstrong Elite flooring showrooms are hand-selected retailers that display the broadest selection of Armstrong flooring in every product category, including hardwood, vinyl sheet, laminate and luxury vinyl tile.

A.J. Rose Carpets & Flooring has been recognized by many industry publications for its service, being named Best of Boston for Flooring from Boston Magazine and is an annual winner of the Angie’s List Super Service Award. A.J. Rose is now one of the largest specialty flooring retailers in New England and its Saugus, Mass. showroom will join its Burlington and Natick stores as the third Elite Retailer location.

“Armstrong is the hard surface market leader and the brand we would want to partner with. The Elite program is a game changer for retailing with its excellent internet marketing and merchandising platform,” said John Boyajian, co-owner of A.J. Rose.