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Armstrong featured on FOX’s ‘Home Free’

Screen Shot 2015-07-27 at 10.00.07 AMLancaster, Pa.—Armstrong Floor Products was featured on FOX’s new competition series, “Home Free,” which premiered Wednesday, July 22 at 9 p.m. EST and runs through Sept. 9. The new series pushes DIY remodeling to its limits; nine couples vying to win their dream home are challenged to revive one run-down home every week.

Famed professional contractor Mike Holmes, star of “Holmes on Homes,” present the couples with tasks to test their skills. Each of the nine homes will feature a variety of Armstrong hard surface flooring including hardwood with DIY-friendly locking installation technology as well as beautiful and durable designs in Armstrong’s high-quality laminate collections.

“Armstrong has been manufacturing flooring in the U.S. for more than 100 years and has a strong heritage of quality, performance and value,” said Bryan Hesse, vice president of marketing for Armstrong. “We pride ourselves on having a product portfolio that delivers beautiful design and confidence.”

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Armstrong Modular displays transform retail showrooms

Armstrong Retail Display Wing Waterfall Wood ComboLancaster, Pa.—Armstrong has transformed the flooring retail showroom and changed the way products are shown in-store with a new Modular merchandising system for all of its hard surface products from LVT to hardwood. The retail displays make both the shopping process for consumers and the selling process for retail sales associates easy. The displays are flexible, versatile and offer uniformity with a consistent design, regardless of format, across categories for all Armstrong and Bruce brands.

“We continue to conduct a great deal of research—with consumers, with our retailers whether it be through focus groups, shop-alongs or surveys to help ensure that the in-store experience is a positive one,” said Katie Raymond, independent channel marketing manager for Armstrong.

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Armstrong receives 2015 Readers’ Choice from Green Builder Media

Screen Shot 2015-04-09 at 4.01.31 PMLancaster, Pa.—Armstrong Floor Products was named the Greenest Flooring Brand in Green Builder Media’s annual Readers’ Choice survey, which polls building professionals to get insight into their green product preferences and brand perceptions.

“We are honored to receive this recognition from our customers and peers,” said Joe Bondi, vice president, North America residential flooring for Armstrong. “Armstrong and its brand are more than 150 years old. We believe one of the reasons we have stood the test of time is our devotion to our operating principles and our commitment to acting responsibly and with integrity everywhere we work. That commitment includes fundamental ethics about how we treat our people, our partners and our planet. Armstrong’s commitment to sustainability means we produce innovative and eco-friendly products for a home or building, from luxury vinyl tile to hardwood.”

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Armstrong laminate line named Best of Year 2013 honoree

RSL3101_2ALancaster, Pa.— Interior Design magazine has named Armstrong Residential Flooring’s Architectural Remnants laminate a Best 0f Year (BoY) honoree for 2013 in the Flooring – Hard Surface category. The BoY Awards is the preeminent design competition recognizing superior interior design products and projects.

This year’s Best of Year experienced record-breaking numbers: 1,800 submissions, which is 50% more than last year.  The product voting site experienced double the number of unique visitors (vs. 2012), netting 290,000 page views and 62,000 votes.

Continue reading Armstrong laminate line named Best of Year 2013 honoree

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Armstrong products receive Consumers Digest Best Buy recommendation

Armstrong's Performance Plus line of Made in the USA engineered hardwood flooring uses proprietary acrylic-infusion technology to give it terrific strength while enhancing the wood's natural beauty.

Lancaster, Pa. — Three Armstrong Floor products – Performance Plus hardwood, Duality Premium Plus and StrataMax Better vinyl sheet – were awarded a prestigious Consumers Digest Best Buy designation as top-rated options for affordable kitchen makeovers. Best Buys in flooring are selected based on quality of construction, range of style options and exclusivity of species or design.  Continue reading Armstrong products receive Consumers Digest Best Buy recommendation

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Armstrong introduces Midtown collection

Armstrong Floor Products introduces Midtown, an innovative hardwood floor that has the refined look of solid hardwood, the dimensional stability of an engineered floor and the enhanced impact resistance that is superior to traditional solid or engineered wood flooring.

The Midtown collection features 5-inch wide oak, maple and walnut planks with a low gloss that enhances the wood’s natural characteristics. Retailers can choose from eight stocked contemporary designer colors plus a limitless number of custom* options, including a variety of species, colors, textures and finishes to create a custom floor that complements any design project.  Midtown is made in the USA and offers a 25-year residential, three-year commercial warranty backed by Armstrong, the most trusted name in flooring.  Continue reading Armstrong introduces Midtown collection

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NWFA Certified Professionals and Armstrong announce partnership

St. Louis, Mo. The National Wood Flooring Association Certified Professionals (NWFACP) and Armstrong Floor Products have announced a dual-certification program for installers.

This dual certification opportunity will enable installers to build their credibility in the marketplace by holding certifications from two highly recognized entities.

“This partnership is a huge win for the industry as a whole,” said NWFA president and CEO Michael Martin. “Each certification program exists to ensure the best possible wood flooring installation. This partnership will build on the strengths of our individual programs, cultivating the best installers possible.” Continue reading NWFA Certified Professionals and Armstrong announce partnership

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Armstrong named a Sherwin-Williams Vendor of the Year

Sherwin-Williams recognized Armstrong Floor Products as a top product partner at the company’s annual Vendor of the Year Awards ceremony, held at the Paint Stores Group 2013 National Sales Meeting in Nashville on January 29.

The Vendor of the Year Awards recognize partners that demonstrate exceptional sales growth, outstanding product performance, marketing support and stellar service to Sherwin-Williams paint stores and distribution centers. Continue reading Armstrong named a Sherwin-Williams Vendor of the Year

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Armstrong announces exclusive partnership with Homes for Our Troops

Lancaster, Pa. Armstrong Floor Products is proud to announce its partnership with Homes for Our Troops (HFOT), a national nonprofit, non-partisan organization that builds specially adapted homes for the nation’s severely injured veterans.

Armstrong, as the exclusive flooring supplier to HFOT, will donate floors for approximately 30 homes to be built across the country in 2013.  The houses are built at no cost to veterans through the support of individuals, foundations and corporate contributors. Continue reading Armstrong announces exclusive partnership with Homes for Our Troops